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Considered the bible of the IBM zSeries and S/390 world, this new edition closely examines the role large computers will play in the new century. All the new hardware models and operating system products—Linux, VSE, MVS, VM, AIX, and Open Edition—are now available for the zSeries and are fully explained, as are critical business issues such as cost justification, lease versus purchase, support, security, and maintenance. Hypothetical small, medium, and large businesses are described and then outfitted with the appropriate zSeries solution. This replaces 1885068700.
The eServer pSeries is IBM’s strategic family of UNIX computers. This updated overview and reference discusses the latest pSeries models, options, disk storage, printers, tape drives, UNIX operating system enhancements, e-business software, displays, network stations, and much more. Also addressed are business issues such as leasing versus purchasing, maintenance strategies, cost justification, and office ergonomics. Hypothetical case studies of small, medium, and large businesses illustrate how to solve real business problems with pSeries solutions. This replaces 1885068816.
IBM’s vision of the future of computing and how its evolving technologies, product lines, and services fit into that future are the subject of this broad look at the world’s largest computer company. Discussing IBM’s e-business strategy to leverage Internet technology, its new emphasis on IBM Global Services, and its fast-growing consulting business this overview. profiles IBM’s new eServer xSeries, pSeries, iSeries, and zSeries, showing how each fits into an e-business context. A companion web site accessible only to buyers of this book provides the latest news and additional resources related to IBM technology and product lines.
This MaxFacts Guidebook describes the three components of IBM's new on demand business model so IT professionals can see the big picture and understand how their businesses can benefit. Pros will come away with a new understanding of how to evolve a current computing infrastructure to achieve the flexibility vital to the emerging on demand business world. Provided is an overview of key building-block product lines such as IBM eServer systems, TotalStorage, Infoprint printers, WebSphere, DB2, Tivoli, and Linux.
While information technology (IT) companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.
This detailed reference provides advice on how to expand and improve marketing opportunities, communications, and online relationships with this valuable tool. Marketers are guided through a step-by-step process of creating and implementing an e-mail marketing plan for their specific needs. This updated edition includes the latest information on e-mail newsletters, online networking, signature files, and e-mail promotions.
Huge businesses spend millions of dollars planning and executing their Internet marketing strategy. What these big corporations don’t understand is that they could achieve similar results without breaking the bank. The secrets of making a big Internet marketing splash without spending more than $500 a year are revealed in this book. For entrepreneurs and small businesses alike, this book explains how to plan and execute a complete online marketing strategy for just a couple of dollars a day.
This is the comprehensive guide to Linux on the mainframe straight from the IBM Linux experts. The book covers virtualization, security, systems management, and more.
For those businesses that want to supplement their sales online or those who want to sell online in a structured, repeatable way, this book shows the new online auction seller the ins and outs. Businesses will learn how to find online auction sites and how to judge whether a particular one meets their needs, how to register and establish an account, and how to list auctions and attract bids.
Demonstrates tools and techniques for increasing Web site traffic, including overall design, exposure to search engines, newsgroups, e-mail, mailing lists, linking strategies, and online advertising.