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Exploring Content 2: Readingfor Academic Success, by Lorraine C. Smith, engages English language learners in authentic academic content to help them succeed in college classes. Readings from college textbooks and supporting exercises teach students essential reading and study skills as well as academic and content vocabulary. Features *Five units, consisting of two related chapters, explore the fields of human behavior, culture, the origins of modern science, Eastern and Western art, and cross-cultural psychology.*Fine art, photos, illustrations, and graphs enhance each reading and help students understand important information.*Reading and study skills are introduced throughout the book. These include previewing vocabulary and content, analyzing sentence meaning and text organization, understanding and creating graphic organizers, scanning and skimming, and writing summaries.*Unit follow-up activities, including writing assignments and Internet research, allow students to apply and extend what they have learned.
Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand your target audience's journey Leverage social platforms, such as Facebook and Twitter, to develop channel promotions Create and curate intelligent, engaging content that leads to action Build upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.
"This book will show how to guide students through the various stages of the writing process and teach them to focus on the purpose for writing in all kinds of nonfiction. It will help teachers assess what students know so they can plan more successful instruction." "This practical book also explains how teachers can provide student writers with the concrete, constructive feedback they need. It demonstrates how assessment can guide effective teaching practices."--BOOK JACKET.
This eBook is a collection of articles from a Frontiers Research Topic. Frontiers Research Topics are very popular trademarks of the Frontiers Journals Series: they are collections of at least ten articles, all centered on a particular subject. With their unique mix of varied contributions from Original Research to Review Articles, Frontiers Research Topics unify the most influential researchers, the latest key findings and historical advances in a hot research area! Find out more on how to host your own Frontiers Research Topic or contribute to one as an author by contacting the Frontiers Editorial Office: frontiersin.org/about/contact.
Facilitate a love of language in students in grades 1–2 with Little Books of Blends and Digraphs! This 64-page book includes 31 eight-page reproducible stories. These humorous, predictable stories cover 20 beginning blends, 7 final blends, and 4 digraphs. The book includes word lists, pre- and post-reading activities, and language arts activities for each story. The book also supports NCTE and NAEYC standards.
Explore content strategy's roots, and quickly learn not only how it's done, but how you can do it well.
Technological pedagogical content knowledge (TPCK) reflects a new direction in understanding the complex interactions among content, pedagogy, learners and technology that can result in successful integration of multiple technologies in teaching and learning. The purpose of this edited volume is to introduce TPCK as a conceptual framework for grounding research in the area of teachers’ cognitive understanding of the interactions of technology with content, pedagogy and learner conceptions. Accordingly, the contributions will constitute systematic research efforts that use TPCK to develop lines of educational technology research exemplifying current theoretical conceptions of TPCK and methodological and pedagogical approaches of how to develop and assess TPCK.