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Using new polling evidence, veteran pollster Robert Worcester (MORI) explains why Labour won such a massive landslide in the 1997 election and why the Conservatives suffered their worst ever electoral drubbing. A key adviser to Labour for many years, Worcester provides the ultimate analysis of Labour's victory.
Contributors analyze the results of Britain's 1997 general elections and discuss implications of the biggest shift in support from one party to another in this century. Topics include decline and fall of the Conservative Party, the media and the election, Constitutional reform, immigration and race as non-issues in the election, women in the campaign, and Northern Ireland. Of interest to students, scholars, and policy makers. Distributed by St. Martin's. Annotation copyrighted by Book News, Inc., Portland, OR
The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.
This electronic version has been made available under a Creative Commons (BY-NC-ND) open access license. The Conservative Party's survival as a significant political force was now open to serious question for the first time since the crisis over the Corn Laws. The Labour Party has commanded a fairly consistent level of attention, whether in office or in opposition. But it seems that the Conservatives are fated to be regarded either as unavoidable or irrelevant. This book presents an analysis that suggests that the party leader plays a less important role in Conservative recoveries than a distinctive policy programme and an effective party organization. It examines the Conservative position on a series of key issues, highlighting the difficult dilemmas which confronted the party after 1997, notably on economic policy. New Labour's acceptance of much of the main thrust of Thatcherite economic policy threw the Conservatives off balance. The pragmatism of this new position and the 'In Europe, not run by Europe' platform masked a significant move towards Euro-skepticism. The book also traces how the Scottish Conservative and Unionist Parties adapted to the creation of the Scottish Parliament, exploring the re-organisation of the Scottish party, its electoral fortunes and political prospects in the new Scottish politics. It examines issues of identity and nationhood in Conservative politics in the 1997-2001 period, focusing on the 'English Question' and the politics of 'race'. The predictable results of the Conservatives' failure to develop an attractive, consistent narrative are then analysed. Right-wing populist parties with charismatic leaders enjoyed some electoral success under the proportional representation systems in 2002.
Where other books are either highly partisan dismissals or appreciations of the Third Way, or dull sociological accounts, this book gets behind the clichés in order to show just what is left of Labour party ideology and what the future may hold. New Labour has changed the face of Britain. Culture, class, education, health, the arts, leisure, the economy have all seen seismic shifts since the 1997 election that raised Blair to power. The Labour that rules has distanced itself from the failed Labour of the 70s and 80s, but the core remains. Labour remains gripped by its own past - unable and unwilling to shed its ties to the old Labour party, but determined to avoid the mistakes of which lead to four electoral defeats between 1979 and 1992. Cronin covers the full history of the party from its post war triumph through decades of shambolic leadership against ruthless and organised opposition to the resurgent New Labour of the 90s that finally took Britain into the new millennium.
Based on a unique series of surveys conducted during the 1990s, this book examines changes in the social backgrounds, attitudes, beliefs and political activities of Labour party members. It addresses questions such as: What do Labour party members think of New Labour and its policies? How important are the members to the party? Are they becoming more or less active over time? Can the party dispense with its membership and still remain viable?
The issue of electoral reform has divided the Labour Party since its inception, but only for a brief period in the early 20th century has the Party been committed to reforming first-past-the-post (FPTP). Now, having suffered four successive general election defeats, the Labour Party will have to reconsider its electoral strategy if it is, once again, to become a party of government. For some, a commitment to electoral reform is an indispensable step to widen support, transform the Party, and unlock British Politics. For others, the present system still offers the best hope of majority Labour governments, avoiding deals with the Party's rivals and the watering down of Labour's social democratic agenda. This book explores the Labour Party's approaches towards reforming the Westminster electoral system, and more widely, its perception of electoral pacts and coalition government. The opening chapters chart the debate from the inception of the Party up to the electoral and political impact of Thatcherism. From there, the book takes a closer look at significant recent events, including the Plant Report, the Jenkins Commission, the end of New Labour, the Alternative Vote Referendum, and closing with the Labour leadership containing the matter at Party Conference, 2021. Importantly, it offers an assessment of the pressures and environment in which Labour politicians have operated. Extensive elite-level interviews and new archival research offers the reader a comprehensive and definitive account of this debate.
What does the future hold for Britain and the relationships between England, Scotland and Wales? Tom Nairn discusses these issues, with contributions from others from across the political spectrum.
Through his experiences aiding world leaders in pushing their domestic and international policies, Greenberg offers an insightful examination of leadership, democracy, and the bridge between candidate and constituency.
A frank, gripping and moving - and controversial - autobiography from one of the most idiosyncratic and effective politicians of the last fifty years. His political convictions, his distance from New Labour, and his direct, plain-speaking style and personality have allowed him to survive longer than any of his contemporaries as a man of principle and influence. From his eccentric South London working class childhood to running one of the biggest cities in the world, Livingstone is one of the very few politicians to have scored a major victory over the Thatcher Government and has championed issues as diverse as the environment, gay rights and anti-racism. Written in Livingstone's unmistakable voice, by turns angrily sincere about social justice, wickedly droll and gossipy, and surprisingly wistful about people he has known and loved, this is a hugely important and remarkable book from one of the very few respected politicians at work today.