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The must-read summary of David D'Alessandro and Michele Owens' book: "Executive Warfare: 10 Rules of Engagement for Winning Your War for Success". This complete summary of the ideas from David D'Alessandro and Michele Owens' book "Executive Warfare" shows how being smart, hard-working and able to generate results will generally get you promoted when you first begin working for an organization. However, once you get to senior management level, these abilities are no longer enough. To keep moving forward at this level, you need to start building relationships with people of influence. In their book, the authors offer ten rules of engagement that you should be using in order to have a chance of rising to the top and staying there. By reading this summary, you will learn the secret to pushing your career further. Added-value of this summary: • Save time • Understand key principles • Expand your knowledge To learn more, read "Executive Warfare" and learn the ten key principles that will put you at the top of the corporate ladder.
From the best-selling author of Brand Warfare and outspoken former CEO of John Hancock David F. D'Alessandro, Career Warfare is a "how to succeed book" for the ambitious person interested in breaking out of the pack and climbing high up the corporate ladder. The premise is simple: It's hard to leave your peers behind and really excel. What sets the really successful players apart from those who never rise to the level of their ambitions is the character they reveal and the name they make for themselves with the people they meet in their working life.This book will offer concrete advice on building the kind of reputation that makes people want to take a chance on you. In D'Alessandro's trademark style, it will also talk frankly and humorously about the absurd nature of corporate life. And it will offer shrewd recommendations to help the sane persons survive the less-than-same aspects of any organization - and eventually, take over the asylum.In the tradition of the best-selling, What They Still Don't Teach You at Harvard Business School, D'Alessandro reveals the unwritten rules for reaching the top of any field. D'Alessandro reveals how business really works and speaks directly to any one in business - and provides savvy advice for every level."Sure you'll need accomplishments to get ahead. You'll need to work hard and be smart. But the competition is stiff. Brains, hard work, and accomplishments are just a minimum requirement. If you intend to succeed, the stuff your mother told you - work hard, be polite, dress neatly, is all helpful. But the biggest mistake you can make is to assume that the business world is rational, and success will proceed in a rational manner from your good performance reviews. Corporations are really just like vertical villages, driven by gossip, intrigue, and anecdote. More than anything else, your reputation determines whether you conquer the vertical village or are defeated by it. The name you make for yourself determines whether you become the mayor - or the village idiot."From one of America's most prominent and respected CEO's, with a best-selling track record, Career Warfare provides object lessons on success for leaders at every level.
From CEO-turned-bestselling-author David D Alessandro comes a humorous commentary on corporate life, as well as field guide of winning strategies based upon his insider s experience. Once managers achieve a level of success, it s common for the ascension up the corporate ladder to feel even more difficult. It seems the higher they climb, the more bosses they have. According to D Alessandro, corporate warriors need to know who the key players are, and how to strategically manage them, while deftly protecting their flanks. This book shows them how to master these maneuvers with D Alessandro s hard-won insights, outspoken ideas, unsparing anecdotes, and surefire tactics. If business is war, this is the key&to victory
FROM THE NATIONAL BESTSELLING AUTHOR OF BRAND WARFARE A genuine winner shows you how to stand out from the crowd As the youngest-ever CEO of John Hancock Financial Services and the bestselling author of Brand Warfare, David D'Alessandro knows plenty about breaking away from the pack. In Career Warfare, this ultimate insider tells the true story of how he learned the unwritten rules of corporate ladder climbing. In his signature, outspoken style, D'Alessandro offers concrete advice on building a reputation that commands respect, coping with office politics, and surviving the less-than-sane aspects of any organization. He explains why only 20 percent of the people in a given corporation are truly valuable to the organization, demonstrates the right way to polish the boss's image and prevent the boss from tarnishing the reader's, and provides valuable lessons in the etiquette of reputation building. Through engaging, often-hilarious stories drawn from his own dramatic climb to the top, David D'Alessandro speaks to success-oriented readers at every level and explains: How to make people want to take a chance on them How to gain and keep a great reputation Why success will not proceed in a rational manner Why hard work and accomplishment aren't enough What character has to do with it
D’Alessandro’s Brand Warfare and Career Warfare were instant bestsellers, appearing on all three national business lists D’Alessandro is a nationally known speaker, consultant, and business and career strategist The author is also a frequent guest host and commentator on CNBC and a columnist for the Boston Globe
For years, business schools and professional consultants have turned to Sun Tzu's 2,500-year-old Chinese text for its invaluable commentary on such topics as leadership, strategy, organization, competition and cooperation. Now the wisdom of Sun Tzu's The Art of War is made accessible to the modern reader. Not simply a new translation, this is the first book to provide a clear, easy-to-follow interpretation of the classic document. The Art of War for Executives reveals the brilliance of Sun Tzu -- and shows how to win on the battlefield of modern business. The tone and insight of the original classic remain, while incorporating the ideas of contemporary business philosophers like Peters, Drucker and Bennis. "Some of Europe's smartest companies may not realise it, but it is a strong possibility that their most effective strategies have been based on the teachings of Sun Tzu, the Chinese expert in military strategy who lived around 2,500 years ago. His book is a wealth of ancient wisdom translated superbly for today's reader." -- The European
This bestselling war-faring guide offers a series of principles for improving a company's understanding of the concept of brand and brand usage based on the methods used by John Hancock.
“Time bombs,” “Trojan Horses” and “Dithering Hamlets” were all part of the everyday jargon of the World War II’s ultra-Secretive Political Warfare Executive (PWE). The PWE’s instructors used these terms in the training of the next generation of propagandists and political warriors. The Political Warfare Executive Syllabus reveals for the first time what it took to become a propagandist in what was then the most elite psychological warfare unit in the world. Under the maxim that a good propagandist is trained not born, the lecturers of the PWE Training School at Woburn Abbey and then Brondesbury systematically explored every aspect of how to deliver a lethal dose of propaganda to the enemy and then a purgative and curative dose in the peace that followed. The views of the PWE’s instructors were controversial. This is significant because they would play an important, if hidden, role in how Europe is developing even today. For example, they held a low opinion of the French in general and considered that they had been reduced to the level of “dithering Hamlets” by the German “Trojan Horses” even before the first German tank had crossed the Belgian frontier. On the dark side of PWE operations, they were not above killing the prostitutes whose brothels served the German U-Boot fleet in order to amplify their propaganda message. Perhaps most significant is that they saw Great Britain as European and espoused a Europe that looks very much like the European Union of the early 21st Century. However, there is one important difference. They saw this Greater Europe as accepting the British way of life and being led by Great Britain and not embracing American culture under German leadership. This first volume introduces the reader to the history and theory of political warfare as seen through the eyes of the inheritors of Lord Northcliffe’s Crewe House. Drawing on J. F. C. Fuller and his concept of a war fought in the mind without armies, it establishes the theoretical parameters of political warfare.
What can we learn about leadership and the experience of war from the best combat leaders the world has ever known? This book takes us behind the scenes and to the front lines of the major wars of the past 250 years through the words of twenty combat commanders. What they have to say--which is remarkably similar across generational, national, and ideological divides--is a fascinating take on military history by those who lived it. It is also worthwhile reading for anyone, from any walk of life, who makes executive decisions. The leaders showcased here range from Frederick the Great to Norman Schwarzkopf. They include such diverse figures as Napoleon Bonaparte, commanders on both sides of the Civil War (William Tecumseh Sherman and Stonewall Jackson), German and American World War II generals (Rommel and Patton), a veteran of the Arab-Israeli wars (Moshe Dayan), and leaders from both sides of the Vietnam War (Vo Nguyen Giap and Harold Moore). What they have had in common is an unrivaled understanding of the art of command and a willingness to lead from the front. All earned the respect and loyalty of those they led--and moved them to risk death. The practices of these commanders apply to any leadership situation, whether military, business, political, athletic, or other. Their words reveal techniques for anticipating the competition, leading through example, taking care of the "troops," staying informed, turning bad luck to advantage, improvising, and making bold decisions. Leader after leader emphasizes the importance of up-front "muddy boots" leadership and reveals what it takes to persevere and win. Identifying a pattern of proven leadership, this book will benefit anyone who aspires to lead a country, a squadron, a company, or a basketball team. It is a unique distillation of two and a half centuries of military wisdom.
The New York Times Bestseller WIN THE WAR FOR SUCCESS It's not enough anymore to be smart, hard-working, and able to show results; At this level, everybody is smart, hard-working, and able to show results. Now it's a game for grown-ups. What really sets you apart is the relationships you build with people of influence. These people can include your peers, your employees, your organization's directors, reporters, vendors, and regulators-as well as the people directly above you in the organizational hierarchy. In senior management, you no longer answer to just one boss. There is now a hazy matrix of hundreds of bosses both inside and outside the office, any one of whom can stop you cold or give you a tremendous push forward. Executive Warfare offers concrete advice for handling all of them, including YOUR PEERS: They are the most valuable of allies or the most dangerous of enemies THE CEO: Her office is often where the real fairy dust is kept. Make sure you have a good relationship here THE BOARD OF DIRECTORS: They won't judge you fairly if all they see of you is your PowerPoints YOUR DIRECT REPORTS: They are your vital organs, so treat them accordingly. And if you find a blood clot among them-excise that person before he kills you YOUR RIVALS: It's not always wise to shoot at them, but if you do, do not shoot to wound In his bestsellers Brand Warfare and Career Warfare, author David D'Alessandro offered sharp advice for building a brand and building a career. Now Executive Warfare is the advanced class for the truly ambitious. Learn what it takes to rise to the top-and to do the even harder thing, which is survive there.