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This full colour text provides a dynamic way of bringing the real world into the classroom. It is the only textbook to combine all the basic principles with real-world simulations featuring actual companies - simulations which provide students with on the job experience in ways that no other textbook can match.
This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
Designed chiefly for the growing number of technical and business writing teachers in two year colleges, this collection of articles helps teachers understand technology and business students so that they can teach courses that satisfy the writing needs of those students. Written by practicing teachers or writers, the articles offer viewpoints on central issues. Principal assignments in freshman and sophomore courses in technical and business writing are given primary emphasis. Because of their multidisciplinary orientation, many of the selections are presented as resources for teachers in writing-across-the-curriculum programs. The articles are divided into six parts, arranged essentially in the order that teachers would use the materials. Each part addresses a central concern of teaching technical and business communication in two year programs: (1) preparing to teach the subject for the first time, (2) designing the basic course, (3) broadening the basic course or designing a program, (4) developing classroom strategies, (5) constructing effective assignments, and (6) teaching report writing. The book ends with an extensive bibliography of resources designed to help teachers of technical and business writing grow as professionals. (HTH)