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Recipient of the 2020 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA) Business and Professional Communication provides students with the knowledge and skills they need to move from interview candidate, to team member, to leader. Accessible coverage of new communication technology and social media prepares students to communicate effectively in real world settings. With an emphasis on building skills for business writing and professional presentations, this text empowers students to successfully handle important work-related activities, including job interviewing, working in team, strategically utilizing visual aids, and providing feedback to supervisors.
Resource added for the Business Management program 101023.
For undergraduate courses in business communication. Develops Business Students’ Professional Communication Skills Following in the wake of the digital revolution and the advent of social media, business communication has been hit by yet another revolutionary change: the rise of mobile communication. In this edition of Bovee and Thill’s Excellence in Business Communication, the most significant and recent technology-related changes affecting the business world are thoroughly discussed. Not to be forgotten, the text continues to emphasise fundamental skills and principles, including the importance of writing, listening, presenting, and other components of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence in Business Communication is the premier text for honing and developing business students’ essential communication skills. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.
KEY BENEFIT: With its real-life examples and cases, and its lively, conversational writing style, Bovee/Thill/Mescon brings concepts to life and prepares students for obtaining and pursuing satisfying business careers. KEY TOPICS: Bovee/Thill/Mescon weaves a four-part pedagogical tool through out each chapter. It starts with Orient, which outlines what is going to be covered in the chapter and then connects these topics with a "role-model" business professional. Next is Explore, which looks at the skills that their "role-model" used in order to be successful. Third is Confirm, which revisits what they have learned in the chapter. And, finally, Apply allows students to use the skills they have learned in the chapter. MARKET: For introductory level business students.
With its emphasis on Australia and New Zealand, this book is a comprehensive and cutting-edge introduction to professional communication.
This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices.
Excellence in Business Communication has long provided instructors and students with the most current communication strategies and practices used in today's workplace. The new edition combines the strong writing skills direction that this text is known for with important revisions that focus on social media and technology in business. KEY TOPICS: Achieving Success through Effective Business Communication; Communicating in Teams and Mastering Listening and Nonverbal Communication;Communicating Interculturally; Planning Business Messages;Writing Business Messages;Completing Business Messages; Crafting Messages for Electronic Media;Writing Routine and Positive Messages;Writing Negative Messages;Writing Persuasive Messages;Planning Reports and Proposals;Writing Reports and Proposals;Completing Reports and Proposals;Designing and Delivering Oral and Online Presentations;Building Careers and Writing Résumés;Applying and Interviewing for Employment MARKET: Appropriate for Business Communication - Oral and Written courses.
Note: If you are purchasing an electronic version, MyBCommLab does not come automatically packaged with it. To purchase MyBCommLab, please visit www.MyBCommLab.ca or you can purchase a package of the physical text and MyBCommLab by searching for ISBN 10: 0133254062 / ISBN 13: 9780133254068. Excellence in Business Communication has long provided instructors and students with the most current communication strategies and practices used in today's workplace. The new edition combines the strong writing skills direction that this text is known for, with important revisions that focus on social media and technology in business. The text offers a set of tools that simplifies teaching, promotes active learning, and stimulates critical thinking. These components work together to provide seamless coverage of vital knowledge, helping students to understand the concepts behind effective communication while they develop and refine their own skills to meet employer expectations.