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Fashion in India is distinctly unique, in its aesthetics, systems, designers and influences. Indian Fashion is the first study of its kind to examine the social, political, global and local elements that give shape to this multifaceted center. Spanning India's long historical contribution to global fashion to the emergence of today's vibrant local fashion scene, Sandhu provides a comprehensive overview of the Indian fashion world. From elite high-end to street style of the masses, the book explores the complex realities of Indian dress through key issues such as identity, class, youth and media. This ground-breaking book does not simply apply western fashion theory to an Indian context, but allows for a holistic understanding of how fashion is created, worn, displayed and viewed in India. Accessibly written, Indian Fashion will be a fantastic resource for students of fashion, cultural studies and anthropology.
100 Iconic Bollywood Costumes is a definitive guide to these colorful silver screen outfits and more Beautifully illustrated and a must-buy for fans and scholars of women's fashion and Bollywood cinema Full of insider know-how from designer legends such as Manish Malhotra 100 Iconic Bollywood Costumes is a celebration of fashion in Indian cinema, studded with beautiful illustrations of India's most enduring glam icons. It pays tribute to the colorful silver screen looks that have not only come to define their lms and actresses, but have also shaped the way millions of Indian women view style: Madhubala's classic Anarkali in Mughal-e-Azam (1960), Kajol's tomboy chic in Kuch Kuch Hota Hai (1998), Kareena Kapoor's game-changing Patialas in Jab We Met (2007), and many more. Packed with insider know-how on the creative processes behind these influential costumes - from designer legends such as Manish Malhotra to the stylish performers themselves - 100 Iconic Bollywood Costumes is a must-have for both fans and scholars of women's fashion, Bollywood cinema, and the quintessential quirks of modern Indian culture.
"The Evolution of Fashion" by Florence Mary Gardiner. Published by Good Press. Good Press publishes a wide range of titles that encompasses every genre. From well-known classics & literary fiction and non-fiction to forgotten−or yet undiscovered gems−of world literature, we issue the books that need to be read. Each Good Press edition has been meticulously edited and formatted to boost readability for all e-readers and devices. Our goal is to produce eBooks that are user-friendly and accessible to everyone in a high-quality digital format.
Indian Costumes provides a brief survey of how our people dressed themselves in the past and how they now dress themselves in the different regions of this country
Fashion forecasters combine the views emerging about color and fabric from the early yarn and fabric trade shows with their socio-economic and cultural analysis. Major trends in lifestyles, attitude and culture in particular music, sport, cinema and television are used to predict changing consumer demands. Fashion forecasting involves the following activities such as studying market conditions, noting the life style of the people, researching sales statistics, evaluating popular designer collections, surveying fashion publications, observing street fashions etc.
"Published to accompany the exhibition The Fabric of India at the Victoria and Albert Museum, London, from 3 October 2015 to 10 January 2016"--Title page verso.
10 Threads to Fortune: A Guide for Fashion Entrepreneurs is a hands-on, step-by-step guide designed to empower aspiring fashion entrepreneurs with the tools and insights they need to build a thriving business in the fashion industry. This book demystifies the journey from creative concept to successful brand, covering essential topics like identifying your unique style, building a solid business plan, sourcing materials, establishing a brand presence, and connecting with consumers. With each chapter packed with takeaways, real-world examples, and industry insights, 10 Threads to Fortune offers readers both inspiration and actionable advice to navigate the challenges of the competitive fashion world. It’s written in an engaging, conversational tone, making it an accessible and enjoyable read for fashion students, startup founders, and anyone looking to dive into the business side of fashion. Whether you're launching your first collection or looking to scale your brand, this guide provides the strategies and entrepreneurial mindset needed to succeed and stand out in the industry.
What do I wear today? The way we answer this question says much about how we manage and express our identities. This detailed study examines sartorial style in India from the late nineteenth century to the present, showing how trends in clothing are related to caste, level of education, urbanization, and a larger cultural debate about the nature of Indian identity. Clothes have been used to assert power, challenge authority, and instigate social change throughout Indian society. During the struggle for independence, members of the Indian elite incorporated elements of Western style into their clothes, while Gandhi's adoption of the loincloth symbolized the rejection of European power and the contrast between Indian poverty and British wealth. Similar tensions are played out today, with urban Indians adopting "ethnic" dress as villagers seek modern fashions. Illustrated with photographs, satirical drawings, and magazine advertisements, this book shows how individuals and groups play with history and culture as they decide what to wear.
The sari has remained an essential part of culture, tradition and fashion in South Asia and India through many centuries. This book examines the variety of meanings which it carries as a symbol of Indian femininity and tradition as well as a means of creative fashion expression for modern India. It discusses the semiotic interpretations of the sari today by understanding its significance for traditional weavers, designers and people who wear saris at home, work or for religious or cultural occasions. Through surveys, interactions and interviews, the author explores the shared experience of wearing saris in different social and cultural settings across economic groups in farms and boardrooms as well as a means of creative expression for young Indians. It also looks at the processes involved in making traditional saris today, draping and weaving styles, buying behaviour, saris in pop-culture, pride parades and Bollywood and interpretations of what the sari signifies in different socio-economic circles in India. This book will be of interest to students of fashion, design, fashion business, history and cultural studies. It will also be useful for professionals working in the fashion industry and designers.
The History of World Dress and Fashion presents a comprehensive survey of dress from around the world including China, Japan, India, Africa, the Islamic Empire, and the Ancient Americas. This extensive study features descriptions and analysis of men’s, women’s and children’s clothing, accessories, and cultural styles from prehistory into the twenty-first century. Lavishly illustrated in color throughout, it features more than 1600 images - and is a valuable resource for fashion designers, theater costumers, textile researchers, costume collectors and curators, and anyone interest in clothing and style customs of the world.