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3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them. Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know(R) helps us combat the effects of manipulative advertising and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of "Big Data.' Most importantly, it awakens us to advertising's subtle and not-so-subtle impact on our lives--both as individuals and as a global society. What ideas and information are being communicated to us--and to what end?
You don t have to be a great musician to appreciate great music. Nor do you need to be a great scientist to appreciate the exciting discoveries and intriguing mysteries of our universe.Dr. Robert Piccioni brings the excitement of modern scientific discoveries to general audiences. He makes the key facts and concepts understandable without dumbing them down. He presents them in a friendly, conversational manner, and includes many personal anecdotes about the people behind the science.With 33 images and over 100 graphics, this book explains the real science behind the headlines and sound bites. Learn all about:" Our universe: How big? How old? What came before?" The Big Bang, black holes, and supernovae" Quantum Mechanics and uncertainty" How the immense and the minute are connected" What is Special about General Relativity" How mankind can become Earth s best friend
The kindly, white-heaired old fellow with the bushy mustache once called "the world's grandfather," Albert Einstein was easily the twentieth century's most remarkable and revered man of science. His leaps of imagination changed forever the way we look at the universe. He gained international celebrity by the very force of his personality, his wry sense of humor (often at the expense of himself), and his limitless humanity. The mind of Albert Einstein bulged at the seams not only with mathematics and physics but also with an insatiable curiosity about life itself. His wide-ranging observations and opinions about the nature of life and the world--not to mention the life and world of nature--are rich in insight, wit, and wisdom. His vision also us a unique opportunity to see ourselves. His thoughts are treasures in small packages; taken as a whole, they offer images and ideas of what we are and what it is possible to be.
More than fifty years after his death, Albert Einstein's vital engagement with the world continues to inspire others, spurring conversations, projects, and research, in the sciences as well as the humanities. Einstein for the 21st Century shows us why he remains a figure of fascination. In this wide-ranging collection, eminent artists, historians, scientists, and social scientists describe Einstein's influence on their work, and consider his relevance for the future. Scientists discuss how Einstein's vision continues to motivate them, whether in their quest for a fundamental description of nature or in their investigations in chaos theory; art scholars and artists explore his ties to modern aesthetics; a music historian probes Einstein's musical tastes and relates them to his outlook in science; historians explore the interconnections between Einstein's politics, physics, and philosophy; and other contributors examine his impact on the innovations of our time. Uniquely cross-disciplinary, Einstein for the 21st Century serves as a testament to his legacy and speaks to everyone with an interest in his work. The contributors are Leon Botstein, Lorraine Daston, E. L. Doctorow, Yehuda Elkana, Yaron Ezrahi, Michael L. Friedman, Jürg Fröhlich, Peter L. Galison, David Gross, Hanoch Gutfreund, Linda D. Henderson, Dudley Herschbach, Gerald Holton, Caroline Jones, Susan Neiman, Lisa Randall, Jürgen Renn, Matthew Ritchie, Silvan S. Schweber, and A. Douglas Stone.
The blockbuster phenomenon that charts an amazing journey of the mind while revolutionizing our concept of memory “Highly entertaining.” —Adam Gopnik, The New Yorker “Funny, curious, erudite, and full of useful details about ancient techniques of training memory.” —The Boston Globe An instant bestseller that has now become a classic, Moonwalking with Einstein recounts Joshua Foer's yearlong quest to improve his memory under the tutelage of top "mental athletes." He draws on cutting-edge research, a surprising cultural history of remembering, and venerable tricks of the mentalist's trade to transform our understanding of human memory. From the United States Memory Championship to deep within the author's own mind, this is an electrifying work of journalism that reminds us that, in every way that matters, we are the sum of our memories.
To get the best answer-in business, in life-you have to ask the best possible question. Innovation expert Warren Berger shows that ability is both an art and a science. It may be the most underappreciated tool at our disposal, one we learn to use well in infancy-and then abandon as we grow older. Critical to learning, innovation, success, even to happiness-yet often discouraged in our schools and workplaces-it can unlock new business opportunities and reinvent industries, spark creative insights at many levels, and provide a transformative new outlook on life. It is the ability to question-and to do so deeply, imaginatively, and “beautifully.” In this fascinating exploration of the surprising power of questioning, innovation expert Warren Berger reveals that powerhouse businesses like Google, Nike, and Netflix, as well as hot Silicon Valley startups like Pandora and Airbnb, are fueled by the ability to ask fundamental, game-changing questions. But Berger also shares human stories of people using questioning to solve everyday problems-from “How can I adapt my career in a time of constant change?” to “How can I step back from the daily rush and figure out what really makes me happy?” By showing how to approach questioning with an open, curious mind and a willingness to work through a series of “Why,” “What if,” and “How” queries, Berger offers an inspiring framework of how we can all arrive at better solutions, fresh possibilities, and greater success in business and life.
All modern books on Einstein emphasize the genius of his relativity theory and the corresponding corrections and extensions of the ancient space-time concept. However, Einstein's opposition to the use of probability in the laws of nature and particularly in the laws of quantum mechanics is criticized and often portrayed as outdated. The author of E
“Einstein was not only the ablest man of science of his generation, he was also a wise man, which is something different. If statesmen had listened to him, the course of human events would have been less disastrous than it has been.” This verdict, from the Preface by Bertrand Russell, sums up the importance of this first collection of Albert Einstein’s writings on war, peace, and the atom bomb. In this volume, thanks to the Estate of Albert Einstein, the complete story is told of how one of the greatest minds of modern times worked from 1914 until 1955 on the problem of peace. It is a fascinating record of a man’s courage, his sincerity, and his concern for those who survive him. This book is also a history of the peace movement in modern times. Here are letters to and from some of the most famous men of his generation, including the correspondence between Einstein and Sigmund Freud on aggression and war, and the true story of his famous letter to President Roosevelt reporting the theoretical possibility of nuclear fission. It is the living record of more than forty years of Einstein’s untiring struggle to mobilize forces all over the world for the abolition of war and the creation of a supranational organization to solve conflicts among nations.
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY KIRKUS REVIEWS In a memoir of family bonding and cutting-edge physics for readers of Brian Greene’s The Hidden Reality and Jim Holt’s Why Does the World Exist?, Amanda Gefter tells the story of how she conned her way into a career as a science journalist—and wound up hanging out, talking shop, and butting heads with the world’s most brilliant minds. At a Chinese restaurant outside of Philadelphia, a father asks his fifteen-year-old daughter a deceptively simple question: “How would you define nothing?” With that, the girl who once tried to fail geometry as a conscientious objector starts reading up on general relativity and quantum mechanics, as she and her dad embark on a life-altering quest for the answers to the universe’s greatest mysteries. Before Amanda Gefter became an accomplished science writer, she was a twenty-one-year-old magazine assistant willing to sneak her and her father, Warren, into a conference devoted to their physics hero, John Wheeler. Posing as journalists, Amanda and Warren met Wheeler, who offered them cryptic clues to the nature of reality: The universe is a self-excited circuit, he said. And, The boundary of a boundary is zero. Baffled, Amanda and Warren vowed to decode the phrases—and with them, the enigmas of existence. When we solve all that, they agreed, we’ll write a book. Trespassing on Einstein’s Lawn is that book, a memoir of the impassioned hunt that takes Amanda and her father from New York to London to Los Alamos. Along the way, they bump up against quirky science and even quirkier personalities, including Leonard Susskind, the former Bronx plumber who invented string theory; Ed Witten, the soft-spoken genius who coined the enigmatic M-theory; even Stephen Hawking. What they discover is extraordinary: the beginnings of a monumental paradigm shift in cosmology, from a single universe we all share to a splintered reality in which each observer has her own. Reality, the Gefters learn, is radically observer-dependent, far beyond anything of which Einstein or the founders of quantum mechanics ever dreamed—with shattering consequences for our understanding of the universe’s origin. And somehow it all ties back to that conversation, to that Chinese restaurant, and to the true meaning of nothing. Throughout their journey, Amanda struggles to make sense of her own life—as her journalism career transforms from illusion to reality, as she searches for her voice as a writer, as she steps from a universe shared with her father to at last carve out one of her own. It’s a paradigm shift you might call growing up. By turns hilarious, moving, irreverent, and profound, Trespassing on Einstein’s Lawn weaves together story and science in remarkable ways. By the end, you will never look at the universe the same way again. Praise for Trespassing on Einstein’s Lawn “Nothing quite prepared me for this book. Wow. Reading it, I alternated between depression—how could the rest of us science writers ever match this?—and exhilaration.”—Scientific American “To Do: Read Trespassing on Einstein’s Lawn. Reality doesn’t have to bite.”—New York “A zany superposition of genres . . . It’s at once a coming-of-age chronicle and a father-daughter road trip to the far reaches of this universe and 10,500 others.”—The Philadelphia Inquirer