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Everyday Public Relations for lawyers is a no-nonsense, practical guide with hands-on advice on all the critical aspects of public relations, from the dos and donts of media relations to controlling your message to harnessing the power of the internet.Public relations and communications specialist Gina Rubel covers everything you need to know about promoting yourself, your firm and your practice:Start your PR journey by walking through the strategic planning process.Learn how to establish ethical and measurable public relations goals and objectives.Define how you want to be perceived, identify your key messages, and determine your target audiences.Execute your plan with effective communications and smart media outreach.
Everyday Public Relations for Lawyers, 2nd Edition (AttorneyatWork.com, 2019), is a no-nonsense, practical guide with hands-on advice on all the critical aspects of public relations, from the dos and don'ts of media relations to controlling your message to harnessing the power of the internet.Public relations and communications specialist Gina Rubel covers everything you need to know about promoting yourself, your firm and your practice: **Start your PR journey by walking through the strategic planning process. ** Learn how to establish ethical and measurable public relations goals and objectives. **Define how you want to be perceived, identify your key messages, and determine your target audiences. **Execute your plan with effective communications and smart media outreach. Practical Guidance for Seasoned Lawyers, New Associates, and Law Students. The updated and expanded second edition includes everything you need to know about modern law firm public relations: ** Chapter 1: Everyday Public Relations for Lawyers: A Primer ** Chapter 2: Steps in Law Firm Public Relations Planning ** Chapter 3: Putting the Media to Work for You ** Chapter 4: Writing for Thought Leadership ** Chapter 5: Leveraging Speaking Engagements ** Chapter 6: Special Events that Get Attention ** Chapter 7: Law Firm Awards, Ratings, and Directories ** Chapter 8: Media Outreach ToolsChapter ** 9: Leave a Lasting ImpressionChapter 10: Social Media Engagement ** Chapter 11: How to Measure Public Relations ** Chapter 12: Legal Marketing Ethics ** Chapter 13: Planning for a Crisis. Attorney at Work, Publisher.
Crisis Counsel: Navigating Legal and Communication Conflict, by Tony Jaques, Ph.D. is a new book by Rothstein Publishing. This book is designed to provide hands-on, practical guidance for senior executives, lawyers and public relations professionals to navigate crises and to balance conflicting advice from lawyers and communication professionals while promoting open communication and protecting legal liability. The book will help you to: * Balance reputation protection and legal obligation during a crisis. * Know why and how to apologize without increasing liability. * Weigh legal and communications advice when a crisis strikes. * Learn from original research which lets lawyers and communicators speak in their own words. * Draw practical everyday lessons from real-world examples of conflict between lawyers and communicators. * Navigate the legal and communication challenges of dealing with the media in a crisis. * Motivate lawyers and communicators to work better together. * Identify and avoid crucial areas of potential conflict from selected crisis case studies. * Understand the essential difference between corporate responsibility and legal liability. * Make decisions and do the right thing to protect your organization. The book includes a wide variety of global case studies and examples while analyzing how legal and communications advice was managed and the impact on reputation. Crisis Counsel also includes interviews with four of the leading global experts on crisis management and the conclusions of a focused, unique global survey of senior lawyers.
Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement. Features of this edition include: A new chapter on Internet-related laws affecting advertising and public relations speech. History and background of major legal theories affecting professional communicators. Extended excerpts from major court decisions. Overviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others. Appendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms. The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.
"Burke drills deep into America's unique culture of litigation and is rewarded with a powerful insight: it is not the public or even lawyers that are so darn litigious, but American law itself. This meticulous, dispassionate book stands not only to advance the debate but—I hope—to reshape it."—Jonathan Rauch, author of Government's End: Why Washington Stopped Working "Lawyers, Lawsuits, and Legal Rights is a fascinating study of the American penchant for public policies that rely on lawsuits to get things done. Burke's analysis is insightful and original. This book compellingly shows that litigious policies have deep roots in our Constitution, culture, and politics."—Charles Epp, author of The Rights Revolution: Lawyers, Activists, and Supreme Courts in Comparative Perspective "Burke's authoritative book demonstrates that the highly litigious American system is not an isolated anomaly but in fact fits in with deeply-rooted elements of American political culture. Where citizens of other countries rely on expert or bureaucratic judgment to resolve disputes, Americans turn to the courts. Equally novel and compelling, Lawyers, Lawsuits, and Legal Rights marshals an impressive set of evidence and delivers a refreshingly well-written look at the state of American litigation."—Frank R. Baumgartner, co-author of Agendas and Instability in American Politics
In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
This book is a pragmatic, case-rich guide to how current and future public relations practitioners can apply ethical principles and the industry’s codes of ethics to their day-to-day work. Authors Trevor Morris and Simon Goldsworthy draw on their years of industry and academic experience to illustrate key ethical issues and ground them in reality, all within an international frame of reference. Public Relations Ethics incorporates interviews with industry practitioners, offering contrasting perspectives as well as recent examples of real-life complaints and disciplinary issues. Provocative questions and exercises help readers grapple with ethical dilemmas and review the key scenarios and challenges that PR people face. The book is ideal at the undergraduate, postgraduate and continuing education levels as a core text for public relations ethics courses and a supplementary text for general public relations survey courses. Accompanying the text are online resources for both students and instructors, including lecture slides and links to further resources.
In this interdisciplinary study of the laws and policies associated with commercial radio and television, Thomas Streeter reverses the usual take on broadcasting and markets by showing that government regulation creates rather than intervenes in the market. Analyzing the processes by which commercial media are organized, Streeter asks how it is possible to take the practice of broadcasting—the reproduction of disembodied sounds and pictures for dissemination to vast unseen audiences—and constitute it as something that can be bought, owned, and sold. With an impressive command of broadcast history, as well as critical and cultural studies of the media, Streeter shows that liberal marketplace principles—ideas of individuality, property, public interest, and markets—have come into contradiction with themselves. Commercial broadcasting is dependent on government privileges, and Streeter provides a searching critique of the political choices of corporate liberalism that shape our landscape of cultural property and electronic intangibles.
"[The author] shares his insights, anecdotes, strategies, and practical tips learned from his 20+ years of experience as in-house counsel, general counsel, corporate secretary, and chief compliance officer. As author of the popular blog, 'Ten things you need to know as in-house counsel, ' Miller provides quick points that you can use in your everyday practice ... Whether you are new to an in-house department or a long-term veteran, the general counsel or just a basic contract lawyer, Ten Things You Need to Know as In-House Counsel provides you with guidance on: how to be a successful in-house counsel; being more productive every day; drafting documents and emails; how to negotiate; effectively managing outside counsel fees; trade secrets and protecting your company; dealing with the Board of Directors; preparing for when bad things happen; analyzing risk; and much more."--
The first book to demonstrate that, for the entire George W. Bush presidency, the news media utterly failed in their duty as watchdog for the public. In blistering prose, Eric Boehlert reveals how, time after time, the press chose a soft approach to covering the government, and as a result reported and analyzed crucial events incompletely and even inaccurately. From WMDs to Valerie Plame to the NSA's domestic spying, mainstream fixtures such as The New York Times, CBS, CNN, and Time magazine too often ignored the administration's missteps and misleading words, and did not call out the public officials who betrayed the country's trust. Throughout both presidential campaigns and the entire Iraq war to date, the media acted as a virtual mouthpiece for the White House, giving watered-down coverage of major policy decisions, wartime abuses of power, and egregious mistakes -- and sometimes these events never made it into the news at all. Finally, in Lapdogs, the press is being held accountable by one of its own. Boehlert homes in on the reasons the press did not do its job: a personal affinity for Bush that journalists rarely displayed toward his predecessor, Bill Clinton; a Republican White House that threatened to deny access to members of the media who asked challenging questions or voiced criticism; and a press that feared being tainted by accusations of liberal bias. Moreover, journalists -- who may have wanted to report accurately on the important stories -- often found themselves at cross-purposes with media executives, many of whom were increasingly driven by economic concerns. Cowed by all of these factors, the media abandoned their traditional role of stirring up meaningful public debate. Boehlert asserts that the Bush White House never subscribed to the view -- commonly held by previous administrations -- that a relationship with the press is an important part of the democratic process. Instead, it saw the press as just another special interest group that needed to be either appeased or held at bay -- or, in some cases, squashed. The administration actively undermined the basic tenets of accurate and fair journalism, and reporters and editors accepted their reduced roles without a whimper. To an unprecedented degree, journalists too often stopped asking uncomfortable questions of people in power. In essence, the entire purpose and pursuit of journalism was sacrificed. Riveting in its sharp denouncement, supported by dozens of glaring and troubling examples of journalistic malpractice, Lapdogs thoroughly dissects the press's misconduct during Bush's presidency and gives voice to the growing public dismay with the mainstream media.