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This reference contains hundreds of tips, techniques, and samples that will help readers create the perfect letter or e-mail no matter what the occasion or circumstance, or how little time they have.
An interactive CD-ROM updates this bestseller with sample letters and templates to help readers get all their correspondence done quickly and painlessly.
Erveyday letters and hundreds of sample letters you can copy or adapt at a minutes notice.
Sales and marketing is a fast-paced environment, and there is never enough time to write good letters--letters that will communicate, convince, and close. Sales & Pitch Letters for Busy People will help salespeople at every level save time and avoid having to produce sales and pitch letters from scratch. Sales & Pitch Letters for Busy People is a handy, quick-reference guide that not only tells you how to write virtually any kind of sales pitch letter, but includes a wide range of samples that you can easily and quickly adapt and use right now. This book includes concise, easy-to-use writing tips and resources that get attention--and results! Packed with solid writing advice and useful techniques, it also includes a CD-ROM that contains templates not only for all of the sample letters included in the text, but even more. This guide will cut the time you spend on writing sales, marketing, and pitch letters in half--and will help you get the results you want and need. Don't worry about finding the "right" word or phase, or even the "right" format of your sales correspondence--the work has been done for you.
Ever struggled to make your follow-up email to your sales appointment say something more meaningful than "thank you for meeting"? Have trouble getting a prospect to commit to more than, "Email me some information on that, and I'll take a look"? How do you introduce yourself as the new BD manager when the inactive account doesn't even remember your company name? So what do you put in your proposal cover letter that hasn't already been said in the full proposal? If these issues present problems when you sit down to write a customer or prospect, you're not alone. But if you're a sales professional or entrepreneur, then you know that writing letters and emails to your prospects and clients can be your most powerful sales tool. But is it? Really? Or is that the "paperwork" that gets put off until overcome by events? Unlike the spoken word that quickly fades from memory, the written word has staying power - power that can deliver your message while building lasting relationships. And if you're a business development or marketing manager, then you know that writing sales letters and marketing emails is a valuable and necessary part of your job. But writing can eat away hours and hours of your time! Successful Sales and Marketing Letters and Emails provides you with an effective, fast way to generate powerful prose on all the routine and sensitive issues you face each day: Setting up sales appointments Following up on client and prospect meetings Dealing with disgruntled customers Introducing new products or services Announcing the discontinuation of a product or service Encouraging a distributor to increase volume Raising prices Introducing a new business development manager to the territory Reactivating "inactive" accounts Changing the commission structure Handling credit and collection issues Requesting testimonials Asking for referrals Engaging clients or prospects with "staying in touch" contacts Getting people to complete your customer satisfaction surveys This collection of 399 sample sales letters and emails will save you time, increase your sales, open new business development opportunities, strengthen your marketing position, and increase goodwill among your customers and employees. These sample sales letters and marketing letters are grouped into these main categories. You'll find sales letter templates to handle the entire customer experience A-Z: -- The Sales Cycle (106 sample sales letters or emails) -- Routine Customer Transactions (82 sample sales letters or emails) -- Goodwill and Ongoing Customer Relations (41 sample sales letters or emails) -- Sales and Marketing Management (82 sample sales and marketing letters or emails) -- Credit and Collection (77 sample letters or emails) How to Use This Successful Sales and Marketing Letters Package You have two choices. Either . . . 1. Download the PDF package and select the samples sales letter or marketing letter you need. Then copy and paste it into Microsoft Word or any other word processor. Send it out. 2. Read samples to "get the flavor" of what the sales letter or marketing letter should say. Then "pick and choose" sentences you like to use in composing your own sales letter. Total Number of Marketing and Sales Letters and Emails: 399 Total Number of Situations/Topics: 101 If you need a sales letter or marketing letter to communicate your message clearly, concisely, and compellingly - and you don't have the time or the skill to find exactly the right words - this collection is your answer. Author Dianna Booher has "handled the paperwork" so you can get on with what you do best-selling in person and on the phone! Dianna Booher is an award-winning author of 49 books published by Simon and Schuster/Pocket Books, Random House/Ballantine, McGraw-Hill, Wiley, Warner, and Thomas Nelson.
"A ... memoir of love and faith from Hannah Brencher ... who has dedicated her life to showing total strangers that they are not alone in the world. Fresh out of college, Hannah Brencher moved to New York, expecting her life to look like a scene from Sex and the City. Instead, she found a city full of people who knew where they were going and what they were doing ... Lonely and depressed, she noticed a woman who looked like she felt the same way on the subway. Hannah did something strange--she wrote the woman a letter. She folded it, scribbled 'If you find this letter, it's for you...' on the front and left it behind. When she realized that it made her feel better, she started writing and leaving love notes all over the city ... [eventually sending 400 handwritten letters as a result of an Internet post and starting the website The World Needs More Love Letters]"--
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY Newsweek/The Daily Beast • The Huffington Post • Kansas City Star • Time Out New York • Kirkus Reviews This extraordinary collection of personal correspondence has all the hallmarks of Kurt Vonnegut’s fiction. Written over a sixty-year period, these letters, the vast majority of them never before published, are funny, moving, and full of the same uncanny wisdom that has endeared his work to readers worldwide. Included in this comprehensive volume: the letter a twenty-two-year-old Vonnegut wrote home immediately upon being freed from a German POW camp, recounting the ghastly firebombing of Dresden that would be the subject of his masterpiece Slaughterhouse-Five; wry dispatches from Vonnegut’s years as a struggling writer slowly finding an audience and then dealing with sudden international fame in middle age; righteously angry letters of protest to local school boards that tried to ban his work; intimate remembrances penned to high school classmates, fellow veterans, friends, and family; and letters of commiseration and encouragement to such contemporaries as Gail Godwin, Günter Grass, and Bernard Malamud. Vonnegut’s unmediated observations on science, art, and commerce prove to be just as inventive as any found in his novels—from a crackpot scheme for manufacturing “atomic” bow ties to a tongue-in-cheek proposal that publishers be allowed to trade authors like baseball players. (“Knopf, for example, might give John Updike’s contract to Simon and Schuster, and receive Joan Didion’s contract in return.”) Taken together, these letters add considerable depth to our understanding of this one-of-a-kind literary icon, in both his public and private lives. Each letter brims with the mordant humor and openhearted humanism upon which he built his legend. And virtually every page contains a quotable nugget that will make its way into the permanent Vonnegut lexicon. • On a job he had as a young man: “Hell is running an elevator throughout eternity in a building with only six floors.” • To a relative who calls him a “great literary figure”: “I am an American fad—of a slightly higher order than the hula hoop.” • To his daughter Nanny: “Most letters from a parent contain a parent’s own lost dreams disguised as good advice.” • To Norman Mailer: “I am cuter than you are.” Sometimes biting and ironical, sometimes achingly sweet, and always alive with the unique point of view that made him the true cultural heir to Mark Twain, these letters comprise the autobiography Kurt Vonnegut never wrote. Praise for Kurt Vonnegut: Letters “Splendidly assembled . . . familiar, funny, cranky . . . chronicling [Vonnegut’s] life in real time.”—Kurt Andersen, The New York Times Book Review “[This collection is] by turns hilarious, heartbreaking and mundane. . . . Vonnegut himself is a near-perfect example of the same flawed, wonderful humanity that he loved and despaired over his entire life.”—NPR “Congenial, whimsical and often insightful missives . . . one of [Vonnegut’s] very best.”—Newsday “These letters display all the hallmarks of Vonnegut’s fiction—smart, hilarious and heartbreaking.”—The New York Times Book Review
Just when everything seems to be going wrong, hope—and love—can appear in the most unexpected places. Summer has begun, the beach beckons—and Francesca Schnell is going nowhere. Four years ago, Francesca’s little brother, Simon, drowned, and Francesca’s the one who should have been watching. Now Francesca is about to turn sixteen, but guilt keeps her stuck in the past. Meanwhile, her best friend, Lisette, is moving on—most recently with the boy Francesca wants but can’t have. At loose ends, Francesca trails her father, who may be having an affair, to the local country club. There she meets four-year-old Frankie Sky, a little boy who bears an almost eerie resemblance to Simon, and Francesca begins to wonder if it’s possible Frankie could be his reincarnation. Knowing Frankie leads Francesca to places she thought she’d never dare to go—and it begins to seem possible to forgive herself, grow up, and even fall in love, whether or not she solves the riddle of Frankie Sky.
Pulitzer Prize–winning biologist Edward O. Wilson imparts the wisdom of his storied career to the next generation. Edward O. Wilson has distilled sixty years of teaching into a book for students, young and old. Reflecting on his coming-of-age in the South as a Boy Scout and a lover of ants and butterflies, Wilson threads these twenty-one letters, each richly illustrated, with autobiographical anecdotes that illuminate his career—both his successes and his failures—and his motivations for becoming a biologist. At a time in human history when our survival is more than ever linked to our understanding of science, Wilson insists that success in the sciences does not depend on mathematical skill, but rather a passion for finding a problem and solving it. From the collapse of stars to the exploration of rain forests and the oceans’ depths, Wilson instills a love of the innate creativity of science and a respect for the human being’s modest place in the planet’s ecosystem in his readers.
With her outsize personality, Julia Child is known around the world by her first name alone. But despite that familiarity, how much do we really know of the inner Julia? Now more than 200 letters exchanged between Julia and Avis DeVoto, her friend and unofficial literary agent memorably introduced in the hit movie Julie & Julia, open the window on Julia’s deepest thoughts and feelings. This riveting correspondence, in print for the first time, chronicles the blossoming of a unique and lifelong friendship between the two women and the turbulent process of Julia’s creation of Mastering the Art of French Cooking, one of the most influential cookbooks ever written. Frank, bawdy, funny, exuberant, and occasionally agonized, these letters show Julia, first as a new bride in Paris, then becoming increasingly worldly and adventuresome as she follows her diplomat husband in his postings to Nice, Germany, and Norway. With commentary by the noted food historian Joan Reardon, and covering topics as diverse as the lack of good wine in the United States, McCarthyism, and sexual mores, these astonishing letters show America on the verge of political, social, and gastronomic transformation.