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A new history explores the commercial heart of evangelical Christianity. American evangelicalism is big business. For decades, the world’s largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren’s The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial success? According to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry’s emergence as a lucrative center of the US book trade, Vaca argues that evangelical Christianity became religiously and politically prominent through business activity. Through areas of commerce such as branding, retailing, marketing, and finance, for-profit media companies have capitalized on the expansive potential of evangelicalism for more than a century. Rather than treat evangelicalism as a type of conservative Protestantism that market forces have commodified and corrupted, Vaca argues that evangelicalism is an expressly commercial religion. Although religious traditions seem to incorporate people who embrace distinct theological ideas and beliefs, Vaca shows, members of contemporary consumer society often participate in religious cultures by engaging commercial products and corporations. By examining the history of companies and corporate conglomerates that have produced and distributed best-selling religious books, bibles, and more, Vaca not only illustrates how evangelical ideas, identities, and alliances have developed through commercial activity but also reveals how the production of evangelical identity became a component of modern capitalism.
In the late 1970s, the New Christian Right emerged as a formidable political force, boldly announcing itself as a unified movement representing the views of a "moral majority." But that movement did not spring fully formed from its predecessors. American Evangelicals and the 1960s refutes the thesis that evangelical politics were a purely inflammatory backlash against the cultural and political upheaval of the decade. Bringing together fresh research and innovative interpretations, this book demonstrates that evangelicals actually participated in broader American developments during "the long 1960s," that the evangelical constituency was more diverse than often noted, and that the notion of right-wing evangelical politics as a backlash was a later creation serving the interests of both Republican-conservative alliances and their critics. Evangelicalism's involvement with—rather than its reaction against—the main social movements, public policy initiatives, and cultural transformations of the 1960s proved significant in its 1970s political ascendance. Twelve essays that range thematically from the oil industry to prison ministry and from American counterculture to the Second Vatican Council depict modern evangelicalism both as a religious movement with its own internal dynamics and as one fully integrated into general American history.
In this searing meditation on the bonds of family and the allure of extremist faith, one of today’s most celebrated Christian writers recounts his unexpected journey from a strict fundamentalist upbringing to a life of compassion and grace—a revelatory memoir that “invites comparison to Hillbilly Elegy” (Publishers Weekly, starred review). “Searing, heartrending . . . This stunning tale reminds us that the only way to keep living is to ask God for the impossible: love, forgiveness, and hope.”—Kate Bowler, New York Times bestselling author of Everything Happens for a Reason Raised by an impoverished widow who earned room and board as a Bible teacher in 1950s Atlanta, Philip Yancey and his brother, Marshall, found ways to venture out beyond the confines of their eight-foot-wide trailer. But when Yancey was in college, he uncovered a shocking secret about his father’s death—a secret that began to illuminate the motivations that drove his mother to extreme, often hostile religious convictions and a belief that her sons had been ordained for a divine cause. Searching for answers, Yancey dives into his family origins, taking us on an evocative journey from the backwoods of the Bible Belt to the bustling streets of Philadelphia; from trailer parks to church sanctuaries; from family oddballs to fire-and-brimstone preachers and childhood awakenings through nature, music, and literature. In time, the weight of religious and family pressure sent both sons on opposite paths—one toward healing from the impact of what he calls a “toxic faith,” the other into a self-destructive spiral. Where the Light Fell is a gripping family narrative set against a turbulent time in post–World War II America, shaped by the collision of Southern fundamentalism with the mounting pressures of the civil rights movement and Sixties-era forces of social change. In piecing together his fragmented personal history and his search for redemption, Yancey gives testament to the enduring power of our hunger for truth and the possibility of faith rooted in grace instead of fear. “I truly believe this is the one book I was put on earth to write,” says Yancey. “So many of the strands from my childhood—racial hostility, political division, culture wars—have resurfaced in modern form. Looking back points me forward.”
NEW YORK TIMES BESTSELLER The “paradigm-influencing” book (Christianity Today) that is fundamentally transforming our understanding of white evangelicalism in America. Jesus and John Wayne is a sweeping, revisionist history of the last seventy-five years of white evangelicalism, revealing how evangelicals have worked to replace the Jesus of the Gospels with an idol of rugged masculinity and Christian nationalism—or in the words of one modern chaplain, with “a spiritual badass.” As acclaimed scholar Kristin Du Mez explains, the key to understanding this transformation is to recognize the centrality of popular culture in contemporary American evangelicalism. Many of today’s evangelicals might not be theologically astute, but they know their VeggieTales, they’ve read John Eldredge’s Wild at Heart, and they learned about purity before they learned about sex—and they have a silver ring to prove it. Evangelical books, films, music, clothing, and merchandise shape the beliefs of millions. And evangelical culture is teeming with muscular heroes—mythical warriors and rugged soldiers, men like Oliver North, Ronald Reagan, Mel Gibson, and the Duck Dynasty clan, who assert white masculine power in defense of “Christian America.” Chief among these evangelical legends is John Wayne, an icon of a lost time when men were uncowed by political correctness, unafraid to tell it like it was, and did what needed to be done. Challenging the commonly held assumption that the “moral majority” backed Donald Trump in 2016 and 2020 for purely pragmatic reasons, Du Mez reveals that Trump in fact represented the fulfillment, rather than the betrayal, of white evangelicals’ most deeply held values: patriarchy, authoritarian rule, aggressive foreign policy, fear of Islam, ambivalence toward #MeToo, and opposition to Black Lives Matter and the LGBTQ community. A much-needed reexamination of perhaps the most influential subculture in this country, Jesus and John Wayne shows that, far from adhering to biblical principles, modern white evangelicals have remade their faith, with enduring consequences for all Americans.
The cultural conflict that increasingly divides American society is particularly evident within Protestant Christianity. Liberals and evangelicals clash in bitter competition for the future of their respective subcultures. In this book, James Wellman examines this conflict as it is played out in the American Northwest. Drawing on an in-depth study of twenty-four of the area's fastest-growing evangelical churches and ten vital liberal Protestant congregations, Wellman captures the leading trends of each group and their interaction with the wider American culture. He finds a remarkable depth of disagreement between the two groups on almost every front. Where evangelicals are willing to draw sharp lines on gay marriage and abortion, liberals complain about evangelical self-righteousness and disregard for personal freedoms. Liberals prefer the moral power of inclusiveness, while evangelicals frame their moral stances as part of a metaphysical struggle between good and evil. The entrepreneurial nature of evangelicalism translates into support of laissez-faire capitalism and democratic political advocacy. Liberals view both policies with varying degrees of apprehension. Such differences are significant on a national scale, with implications for the future of American Protestantism in particular and American culture in general. Both groups act in good faith and with good intentions, and each maintains a moral core that furthers its own identity, ideology, ritual, mission, and politics. In some situations, they share similar attitudes despite having different beliefs. Attending church services and interviewing senior pastors, lay leaders and new members, Wellman is able to provide new insights into the convenient categories of "liberal" and "evangelical," the nature of the conflict, and the myriad ways both groups affect and are affected by American culture.
Nicola Hoggard Creegan and Christine D. Pohl tell their own stories and draw from the experiences of ninety other women scholars to helpfully and hopefully address the boundary between the evangelical world and the concerns of feminism found in the academy.
OVER TWO MILLION COPIES SOLD! It's the most powerful force in the universe, our only hope for love and forgiveness, and a foretaste of eternal life: amazing, radical, life-changing grace. Millions of lives have been changed by award-winning author Philip Yancey's startling exploration of grace at street level. Grace is the one thing the world can't duplicate, the healing force we need, and the key to transforming a broken world. In this revised and updated edition of his personal and provocative book, Yancey offers true portraits of grace's life-changing power. These stories, set in the midst of life's stark realities, evoke such questions as: If grace is God's love for the undeserving, how do I get it? How well are we dispensing grace to a world that knows far more of strife and unforgiveness than it does of mercy? Can grace make a difference in the midst of such atrocities as the Nazi holocaust, and how can it withstand the brutality of hate? With powerful stories, rich theology, and practical suggestions, Yancey challenges us to become living answers to a world that desperately needs to know, What's So Amazing About Grace?
This 50th-anniversary edition, with a new foreword by the distinguished historian Martin E. Marty, who regards this book as one of the most vital books of our time, as well as an introduction by the author never before included in the book, and a new preface by James Gustafson, the premier Christian ethicist who is considered Niebuhr’s contemporary successor, poses the challenge of being true to Christ in a materialistic age to an entirely new generation of Christian readers.
Many today are discarding the evangelical label, and as a lifelong evangelical, Dan Stringer has wrestled with whether to stay or go. In this even-handed guide, he offers a thoughtful appreciation of evangelicalism's history, identity, and strengths, but also lament for its blind spots, showing how we can move forward with hope for our future together.
Popular Evangelicalism in American Culture explores the controversies, complexities, and historical development of the evangelical movement in America and its impact on American culture. Evangelicalism is one of the most dynamic and growing religious movements in America and has been both a major force in shaping American society and likewise a group which has resisted aspects of the modern world. Organised thematically this book demonstrates the impact of American culture on popular evangelicalism by exploring the following topics: politics; economics; salvation; millennialism; the megachurch and electronic churches; and popular culture. This accessible and thought-provoking volume will interest anyone concerned with the modern-day success of the Evangelical movement in America.