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A new history explores the commercial heart of evangelical Christianity. American evangelicalism is big business. For decades, the world’s largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren’s The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial success? According to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry’s emergence as a lucrative center of the US book trade, Vaca argues that evangelical Christianity became religiously and politically prominent through business activity. Through areas of commerce such as branding, retailing, marketing, and finance, for-profit media companies have capitalized on the expansive potential of evangelicalism for more than a century. Rather than treat evangelicalism as a type of conservative Protestantism that market forces have commodified and corrupted, Vaca argues that evangelicalism is an expressly commercial religion. Although religious traditions seem to incorporate people who embrace distinct theological ideas and beliefs, Vaca shows, members of contemporary consumer society often participate in religious cultures by engaging commercial products and corporations. By examining the history of companies and corporate conglomerates that have produced and distributed best-selling religious books, bibles, and more, Vaca not only illustrates how evangelical ideas, identities, and alliances have developed through commercial activity but also reveals how the production of evangelical identity became a component of modern capitalism.
A distinguished professor debunks the assertion that America's Founders were deists who desired the strict separation of church and state and instead shows that their political ideas were profoundly influenced by their Christian convictions. In 2010, David Mark Hall gave a lecture at the Heritage Foundation entitled "Did America Have a Christian Founding?" His balanced and thoughtful approach to this controversial question caused a sensation. C-SPAN televised his talk, and an essay based on it has been downloaded more than 300,000 times. In this book, Hall expands upon this essay, making the airtight case that America's Founders were not deists. He explains why and how the Founders' views are absolutely relevant today, showing that they did not create a "godless" Constitution; that even Jefferson and Madison did not want a high wall separating church and state; that most Founders believed the government should encourage Christianity; and that they embraced a robust understanding of religious liberty for biblical and theological reasons. This compelling and utterly persuasive book will convince skeptics and equip believers and conservatives to defend the idea that Christian thought was crucial to the nation's founding--and that this benefits all of us, whatever our faith (or lack of faith).
A comprehensive study of theology and film that explores how the Christian faith is portrayed in film throughout history.
Learn about the Venerable Bede, who almost single-handedly preserved European civilization in an age of death and destruction; become an pilgrim with John Bunyan in his beloved Bedford; and see where John Wesley preached against slavery and converted thousands with this guide to Great Britain.
"The founder and CEO of Public Religion Research Institute (PRRI) and columnist for the Atlantic describes how white Protestant Christians have declined in influence and power since the 1990s and explores the effect this has had on America, "--NoveList.
In The Future of Evangelicalism in America, thematic chapters on culture, spirituality, theology, politics, and ethnicity reveal the sources of the movement's dynamism, as well as significant challenges confronting the rising generations. A collaboration among scholars of history, religious studies, theology, political science, and ethnic studies, the volume offers unique insight into a vibrant and sometimes controversial movement, the future of which is closely tied to the future of America.
This major textbook is a newly researched historical study of Evangelical religion in its British cultural setting from its inception in the time of John Wesley to charismatic renewal today. The Church of England, the Church of Scotland and the variety of Nonconformist denominations and sects in England, Scotland and Wales are discussed, but the book concentrates on the broad patterns of change affecting all the churches. It shows the great impact of the Evangelical movement on nineteenth-century Britain, accounts for its resurgence since the Second World War and argues that developments in the ideas and attitudes of the movement were shaped most by changes in British culture. The contemporary interest in the phenomenon of Fundamentalism, especially in the United States, makes the book especially timely.
'A significant scholarly work. Its continuous assessment of different theories of social movement formation, its unique contentions concerning the mechanisms by which groups become politically mobilized, and its insightful comparative analysis make this an important study'.- C.Smidt, Calvin College '...a helpful contribution to the continuing debate on the nature of evangelicalism and its relationship to political action.' - Richard Turnbull, Church of England Newspaper This book examines the factors that have contributed to evangelical Christian politics in the United States and Great Britain in the past two centuries. Through a careful analysis of the temperance and abortion movements, the book shows how evangelical religious beliefs and cultural values led believers in America and Britain to form political protest groups. The book also assesses the outcome of evangelical politics by showing how political institutions unique to each nation shaped the social expression of religious values.
In 1812, eight American missionaries, under the direction of the recently formed American Board of Commissioners for Foreign Missions, sailed from the United States to South Asia. The plans that motivated their voyage were ano less grand than taking part in the Protestant conversion of the entire world. Over the next several decades, these men and women were joined by hundreds more American missionaries at stations all over the globe. Emily Conroy-Krutz shows the surprising extent of the early missionary impulse and demonstrates that American evangelical Protestants of the early nineteenth century were motivated by Christian imperialism—an understanding of international relations that asserted the duty of supposedly Christian nations, such as the United States and Britain, to use their colonial and commercial power to spread Christianity. In describing how American missionaries interacted with a range of foreign locations (including India, Liberia, the Middle East, the Pacific Islands, North America, and Singapore) and imperial contexts, Christian Imperialism provides a new perspective on how Americans thought of their country’s role in the world. While in the early republican period many were engaged in territorial expansion in the west, missionary supporters looked east and across the seas toward Africa, Asia, and the Pacific. Conroy-Krutz’s history of the mission movement reveals that strong Anglo-American and global connections persisted through the early republic. Considering Britain and its empire to be models for their work, the missionaries of the American Board attempted to convert the globe into the image of Anglo-American civilization.