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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Machine Vision systems combine image processing with industrial automation. One of the primary areas of application of Machine Vision in the Industry is in the area of Quality Control. Machine vision provides fast, economic and reliable inspection that improves quality as well as business productivity. Building machine vision applications is a challenging task as each application is unique, with its own requirements and desired outcome. A Guide to Machine Vision in Quality Control follows a practitioner’s approach to learning machine vision. The book provides guidance on how to build machine vision systems for quality inspections. Practical applications from the Industry have been discussed to provide a good understanding of usage of machine vision for quality control. Real-world case studies have been used to explain the process of building machine vision solutions. The book offers comprehensive coverage of the essential topics, that includes: Introduction to Machine Vision Fundamentals of Digital Images Discussion of various machine vision system components Digital image processing related to quality control Overview of automation The book can be used by students and academics, as well as by industry professionals, to understand the fundamentals of machine vision. Updates to the on-going technological innovations have been provided with a discussion on emerging trends in machine vision and smart factories of the future. Sheila Anand is a PhD graduate and Professor at Rajalakshmi Engineering College, Chennai, India. She has over three decades of experience in teaching, consultancy and research. She has worked in the software industry and has extensive experience in development of software applications and in systems audit of financial, manufacturing and trading organizations. She guides Ph.D. aspirants and many of her research scholars have since been awarded their doctoral degree. She has published many papers in national and international journals and is a reviewer for several journals of repute. L Priya is a PhD graduate working as Associate Professor and Head, Department of Information Technology at Rajalakshmi Engineering College, Chennai, India. She has nearly two decades of teaching experience and good exposure to consultancy and research. She has delivered many invited talks, presented papers and won several paper awards in International Conferences. She has published several papers in International journals and is a reviewer for SCI indexed journals. Her areas of interest include Machine Vision, Wireless Communication and Machine Learning.
This book presents an overview of the guidelines and strategies for transitioning an image or video processing algorithm from a research environment into a real-time constrained environment. Such guidelines and strategies are scattered in the literature of various disciplines including image processing, computer engineering, and software engineering, and thus have not previously appeared in one place. By bringing these strategies into one place, the book is intended to serve the greater community of researchers, practicing engineers, industrial professionals, who are interested in taking an image or video processing algorithm from a research environment to an actual real-time implementation on a resource constrained hardware platform. These strategies consist of algorithm simplifications, hardware architectures, and software methods. Throughout the book, carefully selected representative examples from the literature are presented to illustrate the discussed concepts. After reading the book, the readers are exposed to a wide variety of techniques and tools, which they can then employ to design a real-time image or video processing system.
Divides into 5 parts: introduction to information systems and information systems in organizations ; information technology concepts ; business information systems ; systems development ; management of business information systems.