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Après avoir envahi le web, les réseaux sociaux partent désormais à la conquête de l'entreprise. Ces nouveaux outils se révèlent être de véritables leviers stratégiques au service des organisations. Cet ouvrage analyse les enjeux de cette nouvelle mutation pour les entreprises. Il pose les questions-clés avant d'envisager un projet de réseau social d'entreprise (RSE) et la méthodologie de mise en place qui l'accompagne. Les changements imposés par son implémentation sont étudiés dans leur dimension technique (système d'information) et dans leur dimension humaine (accompagnement, conduite du changement auprès des utilisateurs et questions juridiques). Le réseau social d'entreprise présente également différents retours d'expérience et dresse un panorama des principaux éditeurs et de leur solution, apportant ainsi des exemples concrets et des pistes de réflexion nécessaires à l'appréhension de ces nouveaux usages d'entreprise.
This exciting collection of papers represents some of the finest communications research published over the last decade. To mark the 20th anniversary of the European Journal of Communication, a leading international journal, the editors have selected 21 papers, all of which make significant and valuable interventions in the field of media and communications. The volume is prefaced with an introduction by the editors and will be a central research text for scholars in this field.
At the dawn of the twenty-first century, education about and through the media has become a worldwide phenomenon, and is playing an increasingly important role in educational reform. The theory and practice of media education have profited greatly from recent and intensive development and application of new information and telecommunications technologies. Consequently, the importance of media and information literacy is taking on an even greater urgency. With this in mind, the contributors to this volume survey what has taken place over the last decade in different parts of the world, examine the current state of theoretical, conceptual, and research development, and consider where media education is going and where it ought to go. With two-thirds of its 22 contributions coming from outside the United States, Media Literacy around the World is a genuine international effort, with many leading media and information educators in the world taking part. The work converts the notion of globalism from a slogan into a working hypothesis. The concerns in this volume are with literacy not just in computer technology, but as a broad concern of the educational process.