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Examining the applied media ethics question of professional persuasion, this special double issue resulted from a colloquium and conference on allowable ethical limits of deception in professional persuasion. Participants were invited to reason their way toward a threshold that would define acceptable deception for a professional persuader in pursuit of favorable market and public opinion conditions for a client. As a whole, this issue covers a broad range of views and expressions of opinion that often come close to defining the threshold between morally acceptable and morally outrageous persuasion.
Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today’s media landscape, and issues of regulation, privacy, and convenience are the subjects of heated debate among consumers, industry professional, policy makers, and interest groups. With the explosion of social media, mobile devices, tracking technologies, and behavioral targeting, the ethical issues about persuasion continue to increase in importance. This book’s goal is to offer a broad introduction to the ethical standards, challenges, understanding, and decision-making strategies involved in the practice of persuasion. Persuasion Ethics Today links real world persuasive communication activities to fundamental philosophies of ethics. It also offers tools for students and practitioners to engage with ethical dilemmas in a systematic way, and jumpstart debates about the right ethical choices in an increasingly complex media and social environment.
Explore the complexities and nuances of ethical persuasion in this essential guide that delves deeply into the fundamental principles of integrity and responsible influence. Discover how to apply persuasive techniques ethically and effectively, navigating through inspiring case studies and practical strategies that foster authentic relationships and positive impact. This book provides a clear roadmap for those seeking not only to persuade but also to build trust, respect, and sustainability in all interactions, elevating their power of influence with unwavering integrity.
Ready to take your career to the next level? Find out everything you need to know about persuasive communication with this practical guide. Communicating persuasively without being manipulative is an art form, and while everybody is capable of mastering this technique, it does take practice and persistence to get it right. This guide will give you all the tools you need to develop your capacity to convince in both a professional and personal environment, as well as to detect and avoid manipulative behaviour. In 50 minutes you will be able to: • Become a more persuasive speaker by mastering simple techniques • Identify the difference between convincing and manipulating, an essential distinction for ethical professional behaviour • Develop your career by learning to influence others in a subtle, skilful manner ABOUT 50MINUTES.COM| COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.
for Ethical PracticesUnleash your potential and enhance your ability to persuade effectively with "The Rulebook for Persuasion: The Power to Influence with Impact." This comprehensive guide is a must-have tool for anyone who wants to master the art of persuasive communication, be it in a personal, professional, or a public speaking context.The book starts with delving into the power and significance of persuasion, giving a clear understanding of the basics and drawing a line between persuasion and manipulation. The guide stresses the important role persuasion plays in our everyday life, setting the stage for a journey towards becoming a more persuasive individual."The Rulebook for Persuasion" takes you through the essential principles that lay the foundation for effective persuasion — credibility, emotional appeal, and logical argumentation. You will discover the psychology behind persuasion, including the factors influencing decision-making processes and the role of emotions and suggestions.The book also unveils both verbal and non-verbal tools imperative for persuasion, touching on the impact of words, tone of voice, body language, and gestures in delivering your message. Delving deeper into communication skills, it explores active listening, conflict management, and the importance of building strong, trust-based relationships.The guide dynamically incorporates storytelling and metacommunication, teaching you how to script an engaging narrative that can effectively convey your ideas. Learn to utilize these skills in various scenarios like sales, public speaking, writing, online content creation, and advertising, making your audience more receptive to your ideas.Explore the realm of online persuasion, using strategies to craft compelling content and utilize social media and SEO for influence. The book culminates with a deep-dive into ethical persuasion, stressing the importance of understanding boundaries, advocating for honesty, transparency, and ethical practices.Whether you're a sales professional looking to enhance your pitch, a budding writer aiming to captivate audiences with compelling narratives, or an everyday individual aiming for more successful interactions, "The Rulebook for Persuasion: The Power to Influence with Impact" will be your trusty guide, equipping you to communicate and convince with confidence. Unfold your persuasive prowess now!
How do you convince someone to agree with you? What persuasive elements are required to elicit compliance? This interactive, accessible approach looks at principles of persuasion as they apply to everyday lives. Framing persuasion from an intrapersonal and interpersonal perspective captures reader interest and makes the subtlety of social influence understandable. The importance of building and maintaining personal credibility is reinforced throughout the text. Ethical issues are raised as persuasive strategies are discussed. Clear, practical suggestions for effective persuasion are presented in an engaging fashion and encourage the application of meaningful insights for stronger interpersonal relationships. Learning the skills that motivate people to change behavior vastly improves the reader’s ability to persuade others effectively. The discussion also facilitates critical thinking for recipients of persuasive messages. Practical Principles of Persuasion is ideal for classroom or online learning because of its concise lessons and interactive approach. The workbook provides a solid foundation for the key concepts and practices of persuasive communication.
This book develops a sophisticated account of propaganda and its intriguing history. It begins with a brief overview of Western propaganda, including Ancient Greek theories of rhetoric, and traces propaganda’s development through the Christian era, the rise of the nation-state, World War I, Nazism, Communism, and the present day. The core of the book examines the ethical implications of various forms of persuasion, not only hate propaganda but also insidious elements of more generally acceptable communication such as advertising, public relations, and government information, setting these in the context of freedom of expression. This new edition is updated throughout, and includes additional revelations about a key atrocity story of World War I.
Persuasion in Your Life speaks directly to the student by focusing on actual life experiences–from critically viewing persuasive public campaigns to making business and health care decisions. The book reflects a balance of theory and application and draws material from communication, psychology, and other disciplines. Through its use of rhetoric, criticism, and social scientific research, the book helps readers understand, analyze, and use persuasion in their life and career.