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Los procesos comerciales en la industria de la hostelería, como toda industria en la actualidad, están atravesados por las nuevas tecnologías que aportan rapidez, eficiencia y posibilidad de control al ámbito de la gestión. La industria del turismo, y en especial todo lo relacionado con el hospedaje y la alimentación del viajero, se mueve con una fuerte dinámica, y la rapidez de la respuesta es uno de los aspectos prioritarios junto con la necesidad de lograr la total satisfacción de las demandas tanto de clientes como de proveedores. En todos estos procesos, las tecnologías de la información (TI), los sistemas de información (IS) y los sistemas de gestión de la información (MIS) son la herramienta clave en el éxito de los procesos vinculados tanto en las operaciones diarias como en la planificación. Este libro, dirigido tanto a estudiantes como a profesionales vinculados a la hostelería, es el resultado de una colaboración entre autores que han vivido las situaciones que se plantean en él. Cada capítulo cuenta con entrevistas a líderes de la industria en las que se reconocen casos concretos de aplicación de tecnología en la hostelería. Sin dudas, las nuevas tecnologías ofrecen un mayor número de oportunidades tanto a gerentes como a clientes; desde hacer una reserva a través de una aplicación, hasta la experimentación de un servicio mediante recursos tecnológicos de realidad aumentada. De ahí la importancia, necesidad y pertinencia de este libro, que alcanza con esta su tercera edición, primera en español.
Malnutrition caused by deficiencies of vitamins and minerals - also called hidden hunger - impairs both the intellectual and physical development of a child. Due to the absence of clinical symptoms and assessments, no intervention can be staged. The tragedy is that this, in turn, decreases the child’s chance to escape from poverty. This book looks at malnutrition in high-income countries, the nutrition transition and nutritional deficiencies in low-income countries, consequences of hidden hunger, and interventions to improve nutrition security. Written by leading experts in the field, it clearly stresses that national governments and international organizations must make malnutrition one of their top priorities in order to provide children with optimal conditions for a healthy future.
This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration.
Transformational new growth remains the Holy Grail for many organizations. But a deep understanding of how great business models are made can provide the key to unlocking that growth. This text describes how companies can achieve transformational growth in new markets or, simply put, how they can seize the white space.
The book is based on the exchange of professional experiences which featured in an IUCN CEC workshop in August 2002. Practitioners from around the world shared their models of good practice and explored the challenges involved in engaging people in sustainability. The difficulties facing practitioners vary between country and context but some challenges are universal: A lack of clarity in communicating what is meant by sustainable development; An ambition to educate everyone to bring about a global citizenship; Social, organisational or institutional factors constrain change to sustainable development, yet there is an emphasis on formal education, and community educators do not receive the same support; A lack of balance in addressing the integration of environmental, social and economic dimensions leading to an interpretation that ESD is mainly about environment and conservation issues; New learning (rather than teaching) approaches are called for to promote more debate in society. Yet, few are trained or experienced in these new approaches. Practitioners need support to explore new ways of promoting learning. [Foreword, ed].
This book presents the research results of an interdisciplinary study on climate change policies by the Enforcing Environmental Policy (EEP) Network, a project supported by the Human Dimension Potential Programme. Contributions are from highly qualified economic and legal specialists based at research institutes across Europe. The book gives answers to several questions related to the implementation of the international rules on climate change, most notably the Kyoto Protocol. It analyses ways and means to facilitate and encourage compliance with the objectives of the Kyoto Protocol. It is addressed to policy-makers, academics, business-sector and stakeholders throughout and outside Europe. Due to its interdisciplinary approach, this work is a distinctive and unique product compared to the existing literature on the subject. The effective implementation of climate protection and clean air policy requires an understanding of the political, legal and economic structures and constraints facing policy makers - and this is exactly what this book offers.
The central importance of involving diverse stakeholders in effective sustainable tourism planning and management is increasingly recognised. Collaboration and partnerships are valuable ways of achieving this. Leading researchers and practitioners examine the processes, issues and politics involved in this new and fast growing field. Case studies are taken from Europe, the Americas, Australia and the Arctic.
Softcover version of the second edition Hardcover. Incorporates a new author, Dr. Chris O'Donnell, who brings considerable expertise to the project in the area of performance measurement. Numerous topics are being added and more applications using real data, as well as exercises at the end of the chapters. Data sets, computer codes and software will be available for download from the web to accompany the volume.