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Whether you are an Esthetics student, just starting out, been an Esthetician for years, or wherever you happen to be on your Esthetics journey, and whatever challenges you are facing right now, the exercises in this workbook will help you create an action plan and a clear career path for your life and your business. You know this workbook is for you if: You are new to the Esthetics profession and you want to have a purpose and plan for your career and skincare business.You are feeling unfulfilled and/or struggling in your life and your skincare career.You have grown complacent in your life and career and it no longer serves your best interest.You are feeling frustrated and stuck as an Esthetician.You have been continuously settling for less than what you really want.You find yourself constantly struggling to grow and market your business.If you find yourself in any of these scenarios, then this workbook is for you! The exercises in this book CAN and WILL help you create a positive mindset and energy that will change the way you think about yourself and your business! This workbook will require you to go within and ask yourself meaningful questions that will inspire and energize you to make the necessary changes in your life that will empower you to create the business and life you truly want rather than settling for less. As you work through the exercises, you will gain insights into the areas of your life or the habitual patterns that have kept you feeling stuck.When I was starting out as an Esthetician over 25 years ago, I had such a difficult time finding support from other Estheticians. I spent alot of those early years feeling frustrated, fearful and insecure about my future success in the Esthetics industry. Well, fellow Estys, I made many mistakes on my journey and I made a vow to myself that if I had the opportunity to experience success on any level I would share those success secrets with other Estheticians. I am so excited about finally being in a position to guide and support fellow Estheticians and colleagues that find themselves facing the same obstacles on their journey that I faced while developing my career. Although, I know at times an Esthetics career can be an uphill battle, I am proof that you can no matter where you are starting from, make the money you want to make and achieve the success that you desire most with the right mindset, support system and success tools and resources needed to make it. I made it and now I want to share my secrets to success with you!Congratulations again on taking this GIANT step toward your success! I hope you will consider me a mentor or partner on your personal journey and I am wishing you unlimited and abundant happiness and success in your life and your business
LEARN the 6 Steps to Becoming a Successful Esthetician Behind the Chair The skin care industry is a rapidly growing and exciting industry to be a part of. As the industry expands, the need for highly trained Estheticians is at an all-time high. It takes a lot of hard work, time, education and training, with the right "tableside manner" to be successful in this extremely competitive industry. I want to explore all of these elements throughout the book and share some lessons and pearls of wisdom that can help put you on the fast track to success. As a licensed Cosmetologist with an emphasis on Esthetics for over three decades, I have had the blessing of working with all aspects of the business of beauty and skin care. From being an Educator my entire career and having taught thousands of Estheticians over the years, I have often been asked to write a book to share my knowledge. My goal with this book is to guide, share, and mentor you in most aspects of your esthetics business and to empower you to be the best skin care expert within. I am often asked, "How did you get here? What's your secret to success?" Most successful people can most likely contribute their success to a life event, a circumstance, a person or people, or an opportunity. I view mine as a lifetime of events, a lifetime of circumstances, a lifetime of people, and a lifetime of amazing opportunities. SUCCESS IS WHEN PASSION MEETS MONEY "First, we must do what we love and love what we do!" Your Esthetics Coach will teach you the 6 Steps to becoming a successful Esthetician behind the chair. We'll take a look at all the tools in your toolbox, understanding how each is to be utilized, as well as what precautions should be taken. The education you obtain will help take you to the next level. You will learn how to conduct a skin analysis, and gain valuable tips on how to perform a client consultation. Learn how to guide your clients in making smart choices in skin care, yielding powerful results. You will learn how and why the skin functions, behaves and reacts the way it does. Understanding skin conditions and how to treat them will build trust with your clientele. Educating them on skin care products, ingredients, and making a measurable difference in the quality of their skin will help you to increase your product sales and services, helping you to increase your income. Make yourself stand out by learning beneficial extraction tips and techniques that you can start today. Your enthusiasm for listening and connecting with your clients, as well as mastering the facial massage, will build long lasting relationships with your clients. With the education you acquire from Your Esthetics Coach, you can take on a leadership role in your community, partnering up with other businesses in ways that will help grow your business. My hope is that this book will inspire you to follow your passion and make an impact in the beauty industry... by continuing to educate and empower yourself, having the confidence to make a difference in your clients' skin and lives.
After spending years in the skincare industry and training others on the proper ways to introduce people of color to effective skincare treatments, JoElle Lee, L.E. noticed a very crucial element...many skincare professionals were stumped on how to properly treat multicultural skin. Research shows that 80% of the world's population is people of color and the demand for cosmetic procedures for this segment is expected to soar in the next decade. You want to have the knowledge and skills to provide the most effective, results-oriented treatments and protocols to this ever-growing population. If you ignore these trends or this phenomenon, you are going to be out of touch with the future of your esthetics or skincare business. You must prepare for these prospects and learn to recognize what is appropriate and inappropriate concerning skincare treatments, ingredients, and products for skin of color. Going beyond the basic fundamentals, Multicultural Skin Treatments: Learn How to Effectively Treat Skin of Color by Combining Chemical Peels and Laser Treatments, cracks the code on how to master proficient practices using two highly effective modalities, peels and lasers. The protocols in this book will take the guesswork out of designing treatments that give your multicultural clients the results they desire, without the downtime. The information in this book will leave you, as a skincare professional, feeling more confident treating people of color, and provides the tools and strategies needed to achieve healthy, radiant skin one treatment at a time, all while increasing your bottom line.
Chapter 1. Esthetic Licenses, Requirements, State Boards List 1.A. Requirements by every State 1. B. List of all State BoardsChapter 2. Business Permits and RegistrationChapter 3. Location 3. A. Factors to take into consideration 3. B. Salon suits, Office and Retail spaces ComparisonChapter 4. Hours of OperationChapter 5. Products and Equipment Suppliers 5. A. Product Suppliers List - major skin care lines, eyelash extensions, eyelash and brow lifts/tints, masks, body wraps, French lines, Alghi based lines, CBD skin care products, sugaring, waxing and more 5. B. Private Label Lines List 5. C. Equipment Suppliers ListChapter 6. InsuranceChapter 7. Professional Business Associations and MembershipsChapter 8. Industry Trade ShowsChapter 9. Online Marketing 9. A. Websites & Builders, Domain Name Research and Registration, Hosting, Online Stores 9. B. Facebook / Instagram Ads 9. C. Groupon 9. D. Bundles, Memberships & Packages Ideas 9. E. Holidays, Occasion based PromotionsChapter 10. Offline Marketing 10. A. Printed Materials 10. B. Direct Mail 10. C. Radio 10. D. TV 10. E. Community & other Events 10. F. Networking 10. G. Client Incentives Referral Programs 10. H. Cross Referrals with other Beauty Workers 10. I. Fliers 10. J. Magazines, Local News Papers 10. K. Corporate Marketing 10. L. Car Magnets, Decals etc..Chapter 11. Trainings and CertificationsChapter 12. Advanced Modalities - Galvanic Current, Hydro-modalities, Laser modalities, Led Light Therapy, Microcurrent, Radiofrequency, Microdermabrasion, Microneedling, Chapter 13. AnteAge - Bone Marrow Stem Cells Microneedling Solution. Science, Human vs Plant Stem Cells, All AnteAge Products.Chapter 14. Medical Aesthetics & Holistic Esthetics. 14. A. Aesthetics / Medical / Med Spas. 14. B. Holistic EstheticsChapter 15. Tattooing - PMU / Microblading / Ombre / Shading Eyebrows, Eyeliner, Lips, Areola, Scar Camouflage, Scalp Micropigmentation 15. A. Licenses 15. B. Training, Equipment and SuppliesChapter 16. Payment Accepting AppsChapter 17. Scheduling/Booking ApsChapter 18. Taxes 18. A. Tax Departments by State - List with links 18. B. Sales Tax 18. C. Personal Tax Return ( 1040 ) 18. D. Business Tax Return ( Schedules: C, SE )Chapter 19. 1099 Independent Contractor vs W-2 EmployeeChapter 20. Booth / Room RentingChapter 21. Accounting & BookkeepingChapter 22. How much money do I need to bring in every month to be safely/profitably on my own - Solo Esthetician ?Chapter 23. Treatment Release Forms / After Care FormsChapter 24. Esthetician Attire / ShoesChapter 25. Music for the SpaChapter 26. Work / Life Balancing tipsChapter 27. Amazon, Ebay, DHGate, Alibaba, AliexpressChapter 28. Amazon Links - products, supplies, equipment etc...
You know you have the talent to make it in the beauty industry, but figuring out where to begin can feel like a mystery—and cosmetology schools often don’t prepare students for the business end of these jobs . . . which can make or break your career. Consider this book your crash course on how current and aspiring beauty professionals can profit from their passions to create wealth beyond their wildest dreams. Entrepreneur and celebrity hairstylist Kiyah Wright knows exactly what it takes to amass wealth in the hair and beauty industry. From the time she was just 14 years old and doing hair in her grandmother's basement for $20 a pop, Kiyah had found her calling. By 17, she had 200 clients and netted over $60K a year. Now, 25 years later, she's at the top of her game with A-List Hollywood clientele, two Emmy Awards, two Hollywood Beauty Awards, a thriving business, and a million-dollar brand. In From Beauty to Business, Wright breaks down her seven proven success principles that helped her achieve her goals: Developing a success mindset Understanding the business of the beauty business Finding your niche Diversifying with multiple streams of income Growing your platform to grow your profits Preparing for the unexpected Planning for your future She also lays out crucial success strategies not taught in hair or beauty schools about entrepreneurship, finance, branding, marketing, product distribution, how to harness the power of social media, and how to build wealth. Whether you’re working from your house or a salon, From Beauty to Business will set you up for success with practical tools for thriving in the beauty business on your own terms. This first-of-its-kind sourcebook features Kiyah’s favorite success affirmations, industry-themed business templates, worksheets, and the foolproof strategies Kiyah used to attract and retain superstar clients like Tyra Banks, Jennifer Hudson, Ciara, Iman, Taraji P. Henson, and Gabrielle Union. Whether you’re looking for tips in your career as a hairstylist, makeup artist, esthetician, or other beauty professional, From Beauty to Business is the ultimate resource guide that will set you on a straight path to success.
The ultimate skincare guide for women of colour
Do you own a skin care business or are you an esthetician wishing for new opportunities? Discover the business, treatments and skills needed to work in a medical setting.Estheticians have an increased value to the medical profession now more than ever. The role of the esthetician in a clinical setting be it surgical consultation, medi-spa, or general practice office is a fast-growing one. Pre- and post-operative care is oftentimes a secondary concern, despite the fact that it is absolutely crucial to the overall health and well-being of the patient/client and a requisite regimen toward realizing the results desired or promised from the medical procedure. Demand continues to grow for non-surgical services including chemical peels and microdermabrasion. In addition, physicians are offering cosmetic treatments, pre-and post-surgical treatments, and skin care products. For the esthetician and medical professional alike, this book emphasizes a working philosophy that esthetic treatment should benefit the mental and emotional well-being of the patient/client, along with healing the body. In eight well-organized sections comprising 32 chapters, Wojak discusses topics that include: The Science of Beauty Regulatory Implications to Treatment and Proper Documentation Procedures Common Skin Conditions, including but not limited to Acne, Rosacea, and Age-compromised Skin LED and IPL Therapy Understanding Ingredients and Products in Order to Make Proper Recommendations and Applications Ultrasound Microneedling and Microcurrent Advanced Esthetic Treatments, such as Dermaplaning and Chemical and Oxygen Treatments Techniques for Building Your Esthetic Business and Client Roster And more...
Beauty tips and tricks from the salons of South Korea
MILADY STANDARD ESTHETICS FUNDAMENTALS, 11E International Edition is the essential source for basic esthetics training. This new edition builds upon Milady's strong tradition of providing students and instructors with the best beauty and wellness education tools for their future.The rapidly expanding field of esthetics has taken a dramatic leap forward in the past decade, and this up-to-date text plays a critical role in creating a strong foundation for the esthetics student. Focusing on introductory topics, including history and opportunities in skin care, anatomy and physiology, and infection control and disorders, it lays the groundwork for the future professional to build their knowledge.The reader can then explore the practical skills of a skin care professional, introducing them to the treatment environment, basic facial treatments, hair removal, and the technology likely to be performed in the salon or spa setting.
Have you avoided treating black skin, or having your own skin treated due to a lack of skincare confidence for black skin? Would you like to overcome your apprehension to using skincare products? Are you wanting and ready to see real change in skin health equity? Like you, I've been misguided when it came to my skin. Prior to entering the industry, I shunned the use of any professional skincare simply due to the well-meaning, but harmful traditions passed on to me by my family. When I went to the drug stores or beauty counters, I was always let down by the inappropriate products that were recommended for my skin type and skin colour. It is stories such as my own and many others why I entered the industry to effectively bring truth and awareness for change. If you've struggled getting the right care or with caring for black skin, you're not alone. According to the Journal of Investigative Dermatology, only 4 percent of practicing dermatologists identify as Hispanic, and only 3 percent identify as Black or African descent. Alarming. This lack of understanding for darker skin proliferates beyond the skin health industry but also involves the medical field. According to Janice A. Sabin, PhD, "40% of first- and second-year medical students in the US still endorsed the belief that 'black people's skin is thicker than white people's', a relic belief from the early 19thcentury." This work is one small but significant step towards rectifying that malady. In this book you will discover: Surprising truths about black/darker skin. The #1 common misconception and myth surrounding darker skin, plus many more. The illustrious history of the Beauty industry and darker skin. What top tier skin pros from around the world today, had to say about treating black clients. How to level up your know-how on skincare ingredients and skincare routines. Effective treatments for darker skin. The Ten Commandments for black Skin. As a skin professional or as a novice, this book will further support your understanding of darker skin, even if you haven't had much success in the past.