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Drawing on their own creativity, energy, and personal experience, entrepreneurs identify and seek to fill needs not currently being met by existing products or services. By doing so, they create financial/and or social value. This text examines all phases of the entrepreneurial process: ideas for something new and better than what currently exists, determining whether these ideas suggest viable business opportunities, obtaining needed financial and human resources, securing intellectual property protection, launching the new venture, developing strategies for gaining and maintaining competitive advantage, and building a customer base. In discussing these and other topics, the text draws on research findings that help identify variables that play a role in entrepreneurs’ effective performance of these tasks, and so–ultimately–in their success.
This second edition gives practical guidelines on how to develop business ideas and establish an enterprise. Drawing on their personal experience as entrepreneurs, business advisors and subject specialists, the authors look at: providing a comprehensive introduction to the world of business and its most important role player -- the entrepreneur; basic business concepts, in order to ensure understanding of the business environment and business in general; what successful entrepreneurs do and what contributes to successful entrepreneurship; the steps in the entrepreneurial process -- the feasibility study, the viability assessment and the development of a business plan; and some of the most important and essential business management functions that entrepreneurs have to address, such as marketing, finance, operations, human resources and purchasing, as these are all relevant to a start-up or new business. Using a fun and accessible approach the authors guide the reader to be positive yet critical, creative yet practical in their search for business ideas, and ultimately to thoroughly research business ideas to ensure profitability.
In the world of internet, wide adoption of computing devices dramatically reduces storage costs with easy access to huge amount of data, thus posing benefits and challenges to e-business amongst organizations.This unique compendium covers current status and practices of e-business among organizations, their challenges and future directions. It also includes studies of different perspectives and markets of e-business.The must-have volume will be a good reference text for professionals and organizations who are updating their e-business knowledge/skills and planning their e-business initiatives.
With chapters focusing on China, India, Southeast Asia and South America, the Handbook explores views on the new hot spots in techno-entrepreneurship development.
This book is a modest attempt to acquaint students with the basics of entrepreneurship and the prevailing entrepreneurial climate in India. Motivating young brains to explore and follow entrepreneurial pursuits by educating them about its challenges, opportunities, risks and rewards is the prime objective of this introductory text. In the course of writing the present book, special care has been taken to elaborate on a number of ideas, theories and concepts so as to help readers explore and understand various aspects and dimensions of entrepreneurship. Wherever needed, the contents are supplemented with suitable examples, cases and caselets in order to make reading more interesting and relevant. The book also presents a comprehensive coverage of few niche areas of study, namely 'Creativity, Innovation and Value Creation', 'Family-owned Businesses' and 'Rural Entrepreneurship'. Introduction of three new chapters, in addition to a complete overhaul of the existing text enhances academic credentials of the book, apart from bringing about required freshness and materiality. The book conforms to the syllabi of B.A. and BBA of many universities and hence it is suitable for their course study. Besides, the EDP trainers and motivators associated with government institutes (NISEBUD, MSME, NIMSME, SIDO, TCOS, CEDs and ITIs) may also find this book of immense value to them. KEY FEATURES Comprehensive coverage of all prescribed topics Systematic arrangement and analytical presentation of contents Extensive use of tables and diagrams to illustrate the text Chapter-end exercises for better grasp of the topics covered Recapitulation for a quick glance of the topics Coverage of new policy initiatives, programmes and schemes launched by the Union Government Description of various legal compliances for setting up of a new venture Coverage of all provisions, schemes and programmes enacted by the Ministry of MSME and the Ministry of Entrepreneurship and Skill Development A comprehensive overview of the ‘Startup India’ mission of the union government Inclusion of relevant highlights of budget 2020–21 TARGET AUDIENCE B.Com/M.Com BBA/MBA B.Voc • B.Tech
Business Strategy Essentials You Always Wanted To Know prepares new managers and leaders with the building blocks of business strategy. You will learn how to define strategy, different levels of strategy for the business versus departments, and how to plan tactics to implement those strategies. You are given tools to assist you with some of the more challenging aspects of strategy such as environmental scanning, SWOT analysis, and strategy analysis. After you have learned how to execute some of these strategies, you will learn what organization structures fit best with specific strategies. These timeless elements of strategy will provide you the fundamentals with a 21st century point of view. Business Strategy Essentials is part of the Management Essentials series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.
Fundamentals of Economics for Business is an innovative text designed specifically for students in business education programs. It provides a comprehensive yet accessible introduction to the key economic issues relevant to present or future business decision-makers. Reflecting the requirements of globalization, the content is international in scope and is applicable worldwide. The material is easily adaptable to courses of different lengths and educational objectives, including a one-semester MBA course, economics courses in an undergraduate commerce or business degree, or an executive MBA program.This second edition adds significant new material on production costs, managerial economics, growth and competitiveness, and includes new case studies with applications to international business.
This second edition of The Economics of Entrepreneurship is an essential resource for scholars following the current state of this fast-moving field, covering a broad range of topics in unparalleled depth. Designed to be used both as a textbook for specialist degree courses on the economics of entrepreneurship, and as a reference text for academic research in the field, the book draws on theoretical insights and recent empirical findings to show how economics can contribute to our understanding of entrepreneurship. New topics, such as crowdfunding, entrepreneurship education and microenterprise field experiments, appear for the first time, while existing treatments of topics like regional entrepreneurship, innovation and public policy are considerably deepened. Parker also discusses new empirical methods, including quasi-experimental methods and field experiments. Every section - indeed every page - of the new edition has been updated, resulting in a rigorous scientific account of entrepreneurship today.