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Building upon a rich legacy, the new edition of The Rhetoric of Western Thought provides readers with a comprehensive understanding of rhetoric from its inception in the ancient world, to its present day expression in contemporary practice and scholarship. As with previous editions, The Rhetoric of Western Thought, has been revised to enhance its traditional strengths by expanding coverage, by refining pedagogy, by updating treatment, and by improving organization, clarity and readability. Changes to the 10th edition include A greatly augmented Chapter 10: American Experimentations with Rhetoric, 1785-1930. Where previously the chapter centered on John Quincy Adams, now it focuses on all the approaches to rhetoric that emerged in the U.S. during the 19th century. An answer to the persistent question, what 19th-century social and theoretical trends produced present-day courses in composition, public speaking, and rhetorical theory? New contributing essays by Sandra Sarkela on Mercy Otis Warren s Contribution to the Rhetorical Tradition and Theresa Donfrio s essay on the rhetorical controversies surrounding the memorial planned for the site of the 9/11 terrorist attack. "
To provide a view of the history of western rhetoric, this volume presents original articles by a number of world-renowned scholars representing different countries and varying viewpoints. In discussing the status of the historical perspectives on rhetoric, these international scholars also present a tribute to James J. Murphy, whose scholarship and service did much to shape the field. The book will introduce new insights into western European rhetoric and its connections with English rhetoric.
First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.
This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration. Charles Marsh presents Isocratean rhetoric as an instructive antecedent. Isocrates was praised by Cicero and Quintilian as "the master of all rhetoricians," favored over Plato and Aristotle. By delineating the strategic value of Isocratean rhetoric to modern public relations, Marsh addresses the call for research into the philosophical, theoretical, and ethical origins of the field. He also addresses the call among scholars of classical rhetoric for modern relevance. Because Isocrates maintained that stable relationships must solicit and honor dissent, Marsh analyzes both historic and contemporary challenges to Isocratean rhetoric. He then moves forward to establish the modern applications of Isocrates in persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.
The essays in this collection aim to waken contemporary discussions of ethos(and of rhetoric generally) from their Western, classical-Aristotelian slumbers.Western rhetoric was never univocal in its theory or practice of ethos: the essaysin this collection provide proof of this. The contributors aimed to shake rhetoricout of its Eurocentrism: the traditions of Africa, the Middle East, and Asia sustaintheir own models of ethos and lead us to reconsider rhetoric in its richvariety-what ethos was, is, and will become. This collection is groundbreakingin its attempt to outline the diversity of argument, trust, and authority beyonda singular, dominant perspective.This collection offers readers a choice of itineraries: thematic, geographic, andhistorical. Essays may be read individually or cumulatively, as exercises incomparative rhetoric. In taking a world perspective, Histories of Ethos willprove a seminal discussion. Its comparative approach will help readers appreciatethe commonalities and the distinctions in competing cultural-discursivepractices-in what brings us together and what drives us apart as communities.Additionally, it is the editors' hope that, out of this historical, multiculturaldialogue, some new perspectives on ethos may come forward to broaden ourdiscussion and reach of understanding.
Eighteen essays by leading scholars in English, speech communication, educa­tion, and philosophy explore the vitality of the classical rhetorical tradition and its influence on both contemporary dis­course studies and the teaching of writing. Some of the essays investigate the­oretical and historical issues. Others show the bearing of classical rhetoric on contemporary problems in composition, thus blending theory and practice. Com­mon to the varied approaches and view­points expressed in this volume is one central theme: the 20th-century revival of rhetoric entails a recovery of the clas­sical tradition, with its marriage of a rich and fully articulated theory with an equally efficacious practice. A preface demonstrates the contribution of Ed­ward P. J.Corbett to the 20th-century re­vival, and a last chapter includes a bibli­ography of his works.
Building upon a rich legacy, the new edition of The Rhetoric of Western Thought provides readers with a comprehensive understanding of rhetoric from its inception in the ancient world, to its present day expression in contemporary practice and scholarship. As with previous editions, The Rhetoric of Western Thought, has been revised to enhance its traditional strengths by expanding coverage, by refining pedagogy, by updating treatment, and by improving organization, clarity and readability.
The essays in this volume, presented in honour of John O. Ward, explore the role of rhetoric in promoting reform and renewal in the Latin West from Peter Abelard (1079-1142) to Juan Luis Vives (1492-1540). Ward, who has taught for many years at the University of Sydney, has been an influential and creative force in medieval and Renaissance studies both in Australia and internationally. This volume opens with a personal memoir and bibliography of Ward's publications, as well as an overview of the study of medieval rhetoric. The first of the three sections, 'Abelard and Rhetoric', relates Abelard's rhetoric to his logic, his theology, and his relationship to Heloise. A second section, 'Voices of Reform', considers various writers (William of Malmesbury, John of Salisbury, Richard FitzNigel, and William of Ockham) who bring rhetorical techniques to bear upon analysis of social conditions. A third section, 'Rhetoric in Transition', deals with the evolution of rhetorical theory between the late fourteenth and early sixteenth centuries. The volume will be of interest not just to specialists in rhetoric, but to all concerned with issues of reform and renewal in European culture during the period 1100-1540.