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Master's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Université Paris 1 Panthéon-Sorbonne (Paris School of Economics), course: Consumer Psychology, language: English, abstract: The present study analyzes envy and its effects on individuals’ willingness to pay. On the basis of previous research in the field of envy, an experiment with 80 subjects was designed in order to find out more about malicious envy in relation with branded products. By eliciting malicious envy through a pitch-and-toss game with an unfair outcome, a better-off and a worse-off participant could be determined. During the experiment, malicious envy was supposed to influence individuals’ willingness-topay for a bar of chocolate. After collecting the willingnesses-to-pay, the results of an experimental group and a control group were compared. The findings show that malicious envy effectively influences the subjects’ willingness-to-pay for the branded product as well as for the no-name product in a negative way, whereas the general perception of the chocolate is positive.
This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a nuanced overview of the latest scholarship in this expanding field. At once ambitious and timely, the volume provides an ideal map for those looking to position their work, find new analytic insights and identify research gaps. With an intuitive thematic structure and resolutely international outlook, it engages with theory and methodology; markets and businesses; policies, politics and the state; and culture and everyday life. It will be essential reading for students and scholars across the social and economic sciences.
For centuries, scholars have argued that envy is the source of much aggressive behavior as well as the root cause of much unhappiness, but it is only recently that there have been attempts to examine the emotion from an empirical perspective. This book is the first of its kind to offer a comprehensive summary of current theoretical and empirical work on envy provided by scholars from a range of disciplines. The first section of the book focuses on the rich theological, philosophical, and evolutionary foundations of scholarly thinking on envy. The second section covers the social psychological work on envy and includes chapters on social comparison processes, definitional challenges, the link between envy and schadenfreude, intergroup envy, and fear of envy. The third section covers research on envy from organizational psychology, experimental economics, marketing, neuroscience, and anthropology. The fourth section focuses on the implications of understanding envy for physical and mental health with chapters on psychoanalytic conceptions of envy, health psychology, and the challenges of coping with envy. A final chapter consists of reflective comments on all the chapters and brings together recurring themes and makes suggestions for future research on envy.
The Oxford Handbook of Social Influence restores this important field to its once preeminent position within social psychology. Editors Harkins, Williams, and Burger lead a team of leading scholars as they explore a variety of topics within social influence, seamlessly incorporating a range of analyses (including intrapersonal, interpersonal, and intragroup), and examine critical theories and the role of social influence in applied settings today.
The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Context: The Effects of Environment on Product Design and Evaluation addresses the environment, or context, in which we consume products and the impact of context on choice and acceptability. The book explores what context is, how it influences design by specialists, and acceptance by consumers. Chapters discuss the basics of context, food and drink in context, testing a range of other products, and other contextual variables. Historically, research on context has been done in the laboratory and various natural locations, but rapid growth in other methods to study context, including evoked contexts, immersive contexts, virtual reality contexts, and more have widened research possibilities. Appealing to the professional, academic and commercial markets, this book will be of interest to those who conduct research in product development and product testing, to those who study what controls product usage, including eating from the health perspective, and to those who make decisions about product and space development. - Explores information on how context works and how to assess its influence on product decisions - Discusses the basics of context, food and drink in context, and testing other products in context, including personal care products and home and workspace design - Identifies variables that contribute to the contextual experience
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.