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The statistics are frightening. The National Association of Colleges and Employers' (NACE) 2009 Student Survey shows that just 19.7 percent of 2009 graduates who applied for a job actually have one. And, according to NACE's Job Outlook 2010 Fall Preview, employers expect to hire 7 percent fewer graduates from the college Class of 2010 than they hired from the Class of 2009. What's worse, this issue cannot completely be blamed on a poor economy. Entry-level hiring should have increased because many employers have laid off more expensive, experienced talent. So what's preventing new talent from entering the career marketplace? Millennials--those individuals born between 1977 and 1997 and also known as Generation Y--often expect college to teach them how to find jobs and are disappointed upon finding out this is not the case. And the career advice they do receive comes from ""authority figures"" (i.e., campus career center staff), whom they do not believe or trust. These graduates need practical and insightful guidance from someone who knows the challenges they face and how to overcome them. ""#ENTRYLEVELtweet Book01"" by career expert Heather R. Huhman is a must-read for college students and recent grads who want to learn what it takes to find, land, and succeed in an entry-level career. In 140 tweet-style tips, Huhman provides a roadmap of what to do to impress hiring managers, how to create stand-out ""career tools,"" and how to network during your job search with confidence in yourself and what you have to offer potential employers. Want to get ahead of your college colleagues? Get your copy of '#ENTRYLEVELtweet Book01' now, and let it guide you from classroom to career in approximately fifteen minutes--the perfect length of time for a busy student or job seeker. '#ENTRYLEVELtweet Book01' is part of the THINKaha series whose 100-page books contain 140 well-thought-out quotes (tweets/ahas).
Like all bright, academically-talented young people, "Christine Ruff" expected to find her dream job right out of college. She graduated with honors and right away found a biology research lab that was a perfect fit. But when the lab's funding was slashed, and Christine got laid off, she realized that the downturn had come home. Christine's natural inclination being to always land on her feet, she saw an opportunity that others may have missed--for learning life lessons from the rigorous, challenging and often frustrating job search that followed. With diligence and attention to detail, she assiduously gathered the wisdom she picked up along the way. And now, with her mother, "LinkedIn Diva Lori Ruff," she brings it to you in "#ENTRY LEVEL tweet Book02." This book is a refreshing combination of Christine's fresh perspective and Lori's corporate and life experience. Written in the very readable tweet format, the authors bring you timely and effective tips to help you make a successful transition from university to the professional virtual world. Where else, for example, would you be cautioned, 'Don't get involved in every activity at once. Pace yourself so you learn well and do a good job with each opportunity.' Or, 'Take a little time to prepare for the next opportunity rather than being too comfortable with where you are.' Christine and Lori bring you practical advice on highlighting your experience and education, engaging professionals in the online business community and finding and benefiting from peers and mentors. In addition to tips on building and maintaining a professional online presence, you will learn to build credibility as an adult and a professional in the social media world. With "#ENTRY LEVEL tweet Book02," no matter what tomorrow's economic scenario may hold, you can step out with confidence into your chosen professional world. '#ENTRYLEVELtweet Book02' is part of the THINKaha series whose 112-page books contain 140 well-thought-out quotes (tweets/ahas).
In the 2nd edition of the book, 'I'm in a Job Search--Now What (2nd Edition)' you will have a step-by-step guide for the job searching process. The book not only covers job searching strategies, but additionally gives information on how to be in a continuous process of career management. No longer are people climbing ladders in employment. Instead, they are on a ramp and need to constantly make strides to progress and maintain their position. The newly updated and expanded book provides 100+ resources and tips to guide you through the job searching process to help you stand apart from your competition. Included in the book: Goal Setting Personal Branding Five strategies for building visibility on Google to accelerate your job search since recruiters, employers, and companies Google potential candidates prior to contacting them for an interview Using Social Media platforms (i.e. LinkedIn, Facebook, Twitter, YouTube, Pinterest, etc.) in the job search process New section on Pinterest giving you information on the potential this hottest social media platform has for a person in a job search, including tips on how to use it as part of your career marketing plan Interview with Erin Blaskie on how to develop compelling content and capture quality videos for the new, emerging platform for video biographies, Google visibility, etc. Interview with Jeff Lipschultz, Principal at A-List Solutions and a recruiter, on tips for working with recruiters, getting your resume to the top of the pile, etc. Developing a targeted list of companies where to work Research tools to help in interviewing Interview strategies, including the questions you want to research BEFORE an interview to stand out in the interview process Networking Tips on how to customize your resume for different positions to demonstrate to the employer why YOU are the best fit for the position and much, much more!

There's no doubt that the global market is changing and has significantly changed just within the last five years. Selling used to be about having the best product and the best business practices but now "it's all about relationships," social marketing strategist Ted Rubin proclaims in Ted Rubin on ROR #RonR.

With customers reading reviews upon reviews of products online, asking their friends and followers via social media for product feedback, building and maintaining customer relationships is more important–and easier–than ever. What is your organization's Return on Relationship?

Written by a leading social media marketing strategist, Ted Rubin takes you through how the value of your relationships will accrue tenfold over time; how just connecting with followers/future advocates online isn't enough-it's engagement that's key; and how to not just be social on social media but to socialize your way to successful Return on Relationship.

The 140 insightful ahas in Ted Rubin on ROR #RonR on creating and maintaining relationships are not only helpful tidbits for businesses and entrepreneurs, but they remind us why connecting with other human beings is such a vital element to everyday life. Learn the importance of utilizing social media for your brand, and remind yourself how "just being nice" and smiling can influence others.

Ted Rubin on ROR #RonR is part of the THiNKaha series whose slim and handy books contain 140 well thought-out quotes (tweets/ahas). Increase your influence by picking up the THiNKaha app and easily share Ted's quotes on twitter, Facebook, LinkedIn, and Google+.

Management of marketing.
If your work requires you to present effectively in a business situation, whether to a technical or a non-technical audience, this practical book contains gathered wisdom to ensure that your next presentation gets you the attention and results you want.
The phrase communities of practice is relatively new; the concept and its utility is not. Simply put, a community of practice is a learning community. When people realize that they can benefit from sharing their knowledge, experience and insights with like-minded and similarly-motivated people, the seed for a community of practice gets planted. E-learning communities, continuing education groups, cooperative education groups and apprenticeship programs are all, in some form or fashion, communities of practice.

In a few rare instances, a community of practice will build and nurture itself, with little apparent or active management. Much more common is the case whereby a community of practice needs conscious and thoughtful input to be conceived, nurtured and brought to flourish. When a community of practice is implemented correctly, it becomes a powerful and enabling tool for improving productivity, encouraging professional development and creating a culture of continuous learning in an organization.

Expert knowledge disseminators and learning facilitators, two communities experts--Mike Hower and Michael Prevou--work with corporate learning expert Mitchell Levy to show you, in their very actionable new book, how to get a community of practice initiative off the ground and drive adoption in your organization. In their last several years of work in this pathbreaking area, both authors have repeatedly been asked how to get a community defined, how to measure its value and how to keep a valuable community successful. Their book is a direct result of such questioning; indeed the authors demonstrate how communities of practice are the killer app of knowledge management. This is a practical and implementable volume that provides vital tips for knowledge leaders, managers and facilitators who support these communities in such a way that they make a positive contribution to creating and sharing organizational knowledge--a contribution that engages people and leads to a competitive advantage in today's business environment.

#SUCCESSFUL CORPORATE LEARNING tweet Book07 is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

Strategic pricing is a game-changing process for business-to-business pricing in today’s highly competitive global markets.

It continues to have a significant, positive impact on the profitability of companies that have embraced and employed it effectively. It is not unusual for companies to increase their bottom line by two to three points or more within the first two years after implementation. After all, what company doesn’t want to add another three hundred thousand dollars to the bottom line for every ten million dollars in sales? And the real win is that these companies are also growing their businesses and improving customer satisfaction at the same time.

#B2B Strategic Pricing tweet Book01: Game-Changing Pricing Strategies for Manufacturing and Service Companies aims to provide business managers and marketing executives with that exact same advantage by arming them with the understanding of effective strategic pricing. This book, written by strategic-pricing specialist and ProfitSmart Solutions LLC founder Bob Bonacorsi, was designed to deliver practical yet comprehensive insights into the why, how, and who of successful strategic pricing. It was also written to help managers and marketers effectively implement and integrate the strategic-pricing process into their own organization.

Bob consolidates more than twenty years of marketing, product development, operations management, and business process experience. Having held a variety of leadership positions himself, Bob has gained key insight into the importance of pricing, an insight that many other business leaders have missed out on. In #B2B Strategic Pricing tweet, Bob aims to share that insight.

Readers will discover why pricing is the most important profit driver and how strategic pricing is absolutely critical in optimizing prices. It outlines the basic steps on implementing and integrating strategic pricing into their business and how exactly strategic pricing can increase their customers’ satisfaction. It provides the insight to prevent the “cowboying” of prices that increase sales volume but damage profit margins.

This book was written as a concise and easy-to-read marketing book that breaks down the complex ideas behind strategic pricing and it delivers in one straightforward, no-frills, but highly-effective, package.

#B2B STRATEGIC PRICING tweet is part of the THiNKaha series whose slim and handy books contain 140 well thought-out quotes (tweets/ahas). Increase your influence by picking up the THiNKaha app and easily share Bob’s quotes on twitter, Facebook, LinkedIn, and Google+.

McAvoy, with a quarter century of proven performance in maximizing sales, collates a treasury of actionable wisdom. He expounds on each of the five components of the process, showing ways in which one can implement it into lead generation and conversion flow. He also offers practical ideas to help readers advance within the prospecting phase of the sales process.
After the ivory tower existence of college comes the hard reality of "real life." Although the economy is steadily curving upwards, many college graduates still have to face the reality that their efforts over the past four years may not readily result in the payoff of a lucrative job. To put it bluntly, many new graduates today find themselves newly unemployed For those that fall under this category, who are walking out into the real world for the first time, help in the form of a realistic and supportive guidebook is at hand. '#AFTER COLLEGE tweet' provides pointers for moving forward in just such a situation. It shows recent graduates how to reconcile the reality of their situations with the promise of the jobs they expected after attending four-year universities. Written by college graduates who are trying to find their place in the world themselves, the book clearly demonstrates a firm grasp on the truths of life after college and what must be done to preserve balance in a time of uncertainty. As the authors point out, a fundamental difference between college life and life after college is that the latter is devoid of a straight, well-laid-out path. One has to find one's own way. Money is often a constraint, especially if there are substantial student loans to repay. Extensive job searching can be hard on the mind and self-esteem. Many rules that applied in college no longer hold. Maintaining a balance in this new environment is not easy. Most importantly, young college graduates out in the workplace are seen as adults, and not cushioned as they were in college. The authors are keenly aware that an important part of adulthood after graduation is being able to find pride and self-confidence as well as an understanding of self. With empathy, perspective, and a sense of humor, the authors of #AFTER COLLEGE tweet help young adults sail through this challenging period of their lives. '#AFTER COLLEGE tweet' is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).