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Kiruba Jeyaseeli Benjamin Levi highlights why the Indian telecom market is so attractive to foreign investors. She describes the rules and regulations for telecoms in India, and examines the reasons for success and failure of the foreign telecom companies in India. She identifies the prime sectors of the Indian telecom market for investment and provides recommendations to foreign companies intending to enter the Indian telecom market.
This book uses a combination of business history and political economy to chart the development of Indian business organisation from independence in 1947 through to the twenty-first century. The Indian economy has undergone a dramatic transformation to become one of the leading global economies of the twenty-first century. After ending colonialisation and gaining independence in 1947, the economy moved from a reliance on the export of raw materials to an era of state-promoted development, followed by an era of liberalisation and integration in the world economy by the close of the twentieth century. This book looks at traditional industries, such as textiles, to industries of the second and third industrial revolution, ranging from chemicals and oils to telecommunications. This book highlights how Indian businesses proved capable of importing both new managerial ideas and organisational developments while adapting them to the specific domestic context. The case studies underline the use of human resource management in the post-colonial ‘indianisation’ of foreign-owned multinationals and the rise of new business organisation and management training in the development of Indian multinational organisations such as Tata Sons. The chapters in this book were originally published as a special issue of Business History.
Gives chapter outline to indicate the topics covered in each chapter. Provides diagrams and tables to illustrate the text. Includes examples from Indian organisations. Incorporates chapter-end summary for quick recapitulation. Gives test questions culled from MBA, M.Com and BBA examinations Includes case studies at the end of every chapter. This textbook is designed for the students of MBA and M.Com. Besides, it will also be useful to the students of MHROD, MIB and MBE. Students of postgraduate diploma in global business operations, chartered accountancy and BBA will also find this book useful.
In response to the increasing interest in the growth and developments in the Indian economy, and the dynamic nature of the rapidly changing Indian business environment, this textbook is designed to provide a comprehensive guide to doing business in the.
The present book has been especially designed and written as per the BBA Course (Paper No. 302: Business Policy & Strategy) of Guru Gobind Singh Indraprastha University, Delhi.
This book, now in its Fifth Edition, provides a clear understanding of the contemporary business environment, strategies and the functional aspects in the international business arena, taking into account the rapid growth and the various changes taking place in this field. The book gives uptodate data and information on International Business. It familiarizes the readers with many important areas such as WTO agreements, global marketing, MNCs and their growth strategies, foreign exchange and risk management, regional trade agreements, liberalization and imports, EXIM procedures, and FDI. What's New to this Edition: New Chapters Chapter 14: Country Evaluation and Selection Chapter 28: Institutional Framework for Export Promotion Chapter 29: Management Practices and Strategies of Japanese Multinationals New Case Studies: Managerial Challenges India's Trade Policy European Union Update on Ranbaxy Case Toyota With the addition of these new chapters and new case studies, the new edition should prove highly useful as a text for the students of Management, Commerce and Economics. It would also be of great benefit to practising managers in International Business, exporters and importers.
This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred. A shift toward greater consideration of services marketing as more companies move away from manufacturing. A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present. Chapters on social media, innovation, and technology teach students how to incorporate these new tools into their marketing strategy. New material on sustainability, ethics, and corporate social responsibility; key values for any modern business. Short cases and examples throughout the text show students how these principles and techniques are applied in the real world. Longer cases provide instructors and students with rich content for deeper analysis and discussion. Covering key topics not found in competing books, Global Marketing will equip students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.
Emerging economies are expected to be in the driver's seat of the global economy in the medium and long term. Large multinational corporations will account for much of this activity. In this textbook, Andrei Panibratov explains how emerging market firms accumulate and exploit market knowledge to develop competitive advantages whilst operating globally. Chapters dedicated to the key emerging economies - Brazil, Russia, India and China (BRIC) - are enhanced by detailed case studies of large firms’ activities. The book is divided into four parts, focusing on the following: An outline of the relevant terminology and the context of the international strategy of emerging market firms, providing an introductory foundation for the whole book. A guide to the evolution of perspectives regarding international strategy, designed to illustrate the changes and trends in the recent academic research on internationalization. A country-by-country illustration of the internationalization of BRIC economies and firms, providing an overall picture of each country’s global integration, outward investments, and strategies. The concepts and practices behind the strategies employed by different firms. Written by an established international business scholar, this book is essential reading for students of international strategy who wish to understand the importance of the emerging economies.
Explores the impact of country and firm specific factors, the role of institutions and governments, the strive for compensation of initial disadvantages and the struggle in finding ways to counterbalance late coming into the international arena in the process of internationalization.