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Growing an Entrepreneurial Business: Concepts and Cases is a textbook designed for courses that focus on managing small to medium sized enterprises. It focuses on the major management challenges that successful start-ups encounter when leaders decide to grow and scale their businesses. The book is divided into two parts—text and cases—to provide professors with maximum flexibility in organizing their courses. The thirty-five cases can be used in conjunction with the text, or independently. Twelve cases are written as narratives with multiple teaching points, but without a focus on a particular business decision; the remaining twenty-three cases were written around specific conundrums related to strategy, operations, finance, marketing, leadership, culture, human resources, organizational design, business model, and growth. Discussion questions are provided for each case. The text portion of the book discusses key issues derived from the author's research and consulting, and is meant to complement the case method of teaching, raising issues for conversation. In addition to the real-world knowledge that students will derive from the cases, readers will take away research-based templates and models that they can use in developing or consulting with small businesses.
′Innovative, well organised, readable and authoritative. This is a text that takes a modern and refreshing approach to a subject that is an essential ingredient on today′s economic agenda′ - Graham Beaver, Professor of Strategic Management, Visiting Professor to Queensland University of Technology, Fellow of the University of Warwick Not everyone who wants to study entrepreneurship has a theoretical background in business. Specifically written for students who do not have a strong business theory background, the authors of Entrepreneurship for Everyone bring alive the crucial issues for understanding this dynamic field. Going beyond the traditional textbook, the authors equip students with the necessary business knowledge and essential practical advice on applying that knowledge in the real world, to a range of types of industry - from sustainable industries, information technology, healthcare, biotechnology, as well as the musical and creative industries. Key entrepreneurship concepts that are covered include: - the theories and tools of creative thinking - market research - intellectual property protection - relevant economics If you are coming to this area anew, and especially if you are interested in how entrepreneurship is applied, putting this text back on the shelf could cost you real success.
EntrepreneurshipThe Entrepreneur Types of Entrepreneurs Innovation and Entrepreneur Women Entrepreneur Rural Enterpreneurship Tourism Enterpreneurship Micro and Small Entreprises Enterpreneurship and Environment Culture Career and Competence Franchising and Entrepreneurship Entreprenuerial Team Social Entrepreneurship Problems of Entrepreneurship Index
Today, with the pervasive impact of globalization and liberalization sweeping across the globe, exerting its influence on both the developed and the developing nations, business is no more confined to the national borders of a country. More and more companies are spreading their business to markets abroad (for example, Tata Consultancy Services and Infosys Technologies spreading their business to USA and elsewhere) or acquiring new companies (for instance, Tata acquiring the Corus and the Land Rover and Jaguar, or reversely, Vodafone acquiring Hutch). International business, therefore, has become such an important area of study for students of management and commerce. This comprehensive and easy-to-read text tries to lay bare the ramifications and complexities of international business. Divided into six sections, the book provides a harmonious blend of concepts and applications of international business. What distinguishes the text is the emphasis it lays on the Indian cases and the Indian scenario through the provision of many cases and illustrative examples. However, the book goes beyond the Indian context by giving international cases, thus imbuing the text with a global business flavour. Key Features  The case studies discussed include the cases such as Tata Motors, Hindustan Unilever, Ranbaxy, McDonald, Nokia, Microsoft and Walt Disney.  The opening case in each chapter introduces the students to a real-life example, followed by the text which provides the theoretical knowledge on the subject. The concluding case study correlates the theoretical knowledge with the real-life situation.  Review questions are cited after every case study to check students’ comprehension of the subject. Primarily intended as a text for undergraduate and postgraduate students of Business Administration, MBA, MIB and postgraduate students of Commerce, the book would be of great value also to practising managers.
This textbook is intended for use in introductory Entrepreneurship classes at the undergraduate level. Due to the wide range of audiences and course approaches, the book is designed to be as flexible as possible. Theoretical and practical aspects are presented in a balanced manner, and specific components such as the business plan are provided in multiple formats. Entrepreneurship aims to drive students toward active participation in entrepreneurial roles, and exposes them to a wide range of companies and scenarios.
Steve Case, co-founder of America Online (AOL) and one of America's most accomplished entrepreneurs, shares a roadmap for how anyone can succeed in a world of rapidly changing technology. We are entering, he explains, a new paradigm called the "Third Wave" of the Internet. The first wave saw AOL and other companies lay the foundation for consumers to connect to the Internet. The second wave saw companies like Google and Facebook build on top of the Internet to create search and social networking capabilities, while apps like Snapchat and Instagram leverage the smartphone revolution. Now, Case argues, we're entering the Third Wave: a period in which entrepreneurs will vastly transform major "real world" sectors like health, education, transportation, energy, and food-and in the process change the way we live our daily lives.
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
This book discusses different innovative business models adopted by social enterprises to bring about social change in terms of creating capabilities among the marginalised section of people. These models also bring the sustainability of the enterprises to serve the people continuously. Establishing a theoretical base for further research in the area of business models in social entrepreneurship, the book consists of research work from various disciplines from scholars with experience and insights on social entrepreneurship, and who discuss one or more aspect(s) of business model, presenting their work with sound research methodologies. The book takes a broader view of the concept – a) social entrepreneurs are driven by social value and justice, b) social entrepreneur may or may not have a market orientation, c) social entrepreneurs solve variety of social problems such as poverty, health, illiteracy, environmental degradation using the principles of business and with the help of social innovation, and d) social enterprise focus on bringing social change by creating social impact. Chapters of this book are divided into three core themes. The first one – Concepts, Patterns and Values – includes contributions related to sustainable development, business model and vale creation in the context of social entrepreneurship, innovation and cross-cultural influence on business models aspects. The chapter of second theme – Enablers and Influencers – discuss role of corporate in promoting social entrepreneurship as a social responsibility, social entrepreneurship and value creation, BoP market, supply chain, structural and infrastructural choices, family as a stakeholder of indigenous enterprise, and women entrepreneurship. The third and final theme – Innovation – addresses social, open innovation and business model innovations, IPR, firm performance, collaboration and alliance, software and biotechnology industries, decision logic behind social enterprise creation, and strategy and strategic philanthropy concepts. Containing contributions from academia, industry professionals, investors, policy-makers, and other professionals, all from multiple disciplines, the book would interest the same vast audience.
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