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Entrepreneurship Development and Communication Skills in Agricultural Extension Education focuses on understanding the role of agriculture in enterprise evolution to get additional income from subsidiary business.
The course entitled 'Entrepreneurship Development and Communication Skills' has been introduced in the course curriculum of agricultural universities in India on the recommendation of Fourth Deans Committee. The book contains important aspects of Entrepreneurship Development and required communication skills leading to building the required capability of entrepreneurs in the learner. This book is planned to serve as a textbook at undergraduate level for students of agriculture and allied subjects such as horticulture, home science, animal sciences, etc. This could also be used as reference book by students at postgraduate level in agricultural universities in particular and non-agricultural universities in general. Further, it may act as a guide to functional entrepreneurs to inculcate in them the good qualities required for successful entrepreneurship.
This book comprehensively covers three broad areas which one could not find from any single source. The major areas includes Farm Journalism which deals with basic concept and dimensions, principles, genesis and growth, journalism and mass media, ideals, functions and canons of journalism, ethics of journalism, art of speech, readability meaning, definition and formula for readability, newspaper makeup, E-journalism - online journalism, types of leads, writing feature stories, news, types of news, photo journalism, reporting - qualities of a good reporter, reporting skills, editing, balancing news paper. The cyber extension, information and communication technology (ICTs) covers genesis with development of instructional technologies, application of multimedia in agricultural extensions, Interactive video disc, cyber extension, information and communication technologies (ICTs), expert system, agri-portal, tele conferencing and its application, audio conferencing, video conferencing, trends of development in ICT. Finally, the new topic which is not covered in any of the text book of this nature is transfer of technology efforts - problems tree analysis. It will be of immense helpful to the field level extension functionaries and students communities to strengthen their communication skills. With rapid strides in agricultural sciences virtually, there is an information explosion. Mass media including newspaper, magazine, radio, TV are coming out with more and more agricultural information support programmes. This book act as an interface between media managers and professionals for the development of agricultural front.
This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today. Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.
The book is divided into eight sections namely Conceptual issues in Entrepreneurship Development, Management issues in Enterprise Development, Legal issues in Entrepreneurship Development, Information and Communication Technologies (ICTs) for Enterprise Development, Prospective Areas of Enterprise Promotion, Success Stories of Enterprise Development, and Intellectual Property Rights (IPR) and Enterprise Development. Under these sections different aspects are contributed by learned authors. We hope that a publication of such magnitude will act as reference material for students and researchers on Entrepreneurship Development in Agriculture in particular and Human Resource Development in general. The book is addressing the syllabus of UG and PG courses on Entrepreneurship Development. Hope it will be a motivating source for budding entrepreneurs.
“Agricultural Extension Communication and the Role of ICT” is a revolutionary work that examines the vital relationship between conventional agricultural extension and current ICT. It examines how ICT may transform agriculture and make information and technology more accessible to farmers globally. Leading agricultural and communication specialists and academics wrote the book, presenting insights and real-world case examples. Human knowledge and technology innovation are used in the book to tackle agricultural extension holistically. It emphasizes the need to understand local settings and work with rural populations to ensure that technology supports traditional knowledge. Practical case studies demonstrate the effective use of mobile apps, social media, remote sensing, and big data analytics in different agricultural situations.
The Present Book Deals With All The Important Dimensions Of Agricultural Management Management Process In Development Organizations, Development Programmes, Human Resource Planning, Management Techniques And Tools, Management Of Information Systems, To Name A Few. It Helps To Enrich The Managerial And Technical Skills Of Extension Managers, Scientists And Administrators.Well Supplemented With Illustrations, Questions For Discussion And Glossary, The Book Is Comprehensive And Easily Accessible Even To Average Readers For Its Simple Language, Lucid Style And Reader-Friendly Approach To The Subject Matter.While It Serves As A Textbook For Students And Teachers Of Agriculture And Agri-Business Management, It Is A Valuable Reference Source For All Those Concerned With Home Science, Veterinary Science, Rural Development, Social Work, Extension Education And Other Allied Fields.
Agricultural Extension is the application of scientific research and knowledge to agricultural practices through farmer education. It plays a crucial role in promoting agricultural productivity, increasing food security, improving rural livelihoods, and promoting agriculture for the economic growth of every country. The study of Agricultural Extension as a subject is interwoven with different concepts, facts and figures. The objective of preparing this book is to help the readers to quickly grasp the concepts in a comprehensive, systematic and effective manner. The compilation of this book is mainly to present the relevant concepts being asked in various examinations being conducted by ASRB, ARS, SRF, JRF/NET and other entrance examinations. The concepts under each heading gives an overall idea about different aspects of Agricultural Extension. It gives insights and acts as a quick guide on Agricultural Extension. Moreover, the abbreviations given at the end will give the candidates an overall idea about the questions being asked in competitive examinations. Since efforts were made to compile the reliable information, there may be some important concepts be missing. If so, the readers are welcome to give their valuable suggestions and to point out errors, if any, for improving the quality of the book.
The framework of development; Understanding extension; Social and cultural factors in extension; Extension and comunication; Extension methods; The extension agent; The planning and evaluation of extension programmes; Extension an special target groups.