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Entrepreneurship Development and Communication Skills in Agricultural Extension Education focuses on understanding the role of agriculture in enterprise evolution to get additional income from subsidiary business.
The course entitled 'Entrepreneurship Development and Communication Skills' has been introduced in the course curriculum of agricultural universities in India on the recommendation of Fourth Deans Committee. The book contains important aspects of Entrepreneurship Development and required communication skills leading to building the required capability of entrepreneurs in the learner. This book is planned to serve as a textbook at undergraduate level for students of agriculture and allied subjects such as horticulture, home science, animal sciences, etc. This could also be used as reference book by students at postgraduate level in agricultural universities in particular and non-agricultural universities in general. Further, it may act as a guide to functional entrepreneurs to inculcate in them the good qualities required for successful entrepreneurship.
The framework of development; Understanding extension; Social and cultural factors in extension; Extension and comunication; Extension methods; The extension agent; The planning and evaluation of extension programmes; Extension an special target groups.
Agricultural Extension is the application of scientific research and knowledge to agricultural practices through farmer education. It plays a crucial role in promoting agricultural productivity, increasing food security, improving rural livelihoods, and promoting agriculture for the economic growth of every country. The study of Agricultural Extension as a subject is interwoven with different concepts, facts and figures. The objective of preparing this book is to help the readers to quickly grasp the concepts in a comprehensive, systematic and effective manner. The compilation of this book is mainly to present the relevant concepts being asked in various examinations being conducted by ASRB, ARS, SRF, JRF/NET and other entrance examinations. The concepts under each heading gives an overall idea about different aspects of Agricultural Extension. It gives insights and acts as a quick guide on Agricultural Extension. Moreover, the abbreviations given at the end will give the candidates an overall idea about the questions being asked in competitive examinations. Since efforts were made to compile the reliable information, there may be some important concepts be missing. If so, the readers are welcome to give their valuable suggestions and to point out errors, if any, for improving the quality of the book.
A lot is being said these days about farmers becoming ‘entrepreneurs’. But what is entrepreneurship? What does it take to be entrepreneurial? How can an entrepreneurial behaviour be created and sustained? How can entrepreneurial skills be developed? How do entrepreneurial farmers respond to the changing farming environment? What strategies do they use? What actions do they take? And how can extension workers help farmers develop entrepreneurial capacity?
Managing the ability of agriculture to meet rising global demand and to respond to the changes and opportunities will require good policy, sustained investments, and innovation - not business as usual. Investments in public Research and Development, extension, education, and their links with one another have elicited high returns and pro-poor growth, but these investments alone will not elicit innovation at the pace or on the scale required by the intensifying and proliferating challenges confronting agriculture. Experience indicates that aside from a strong capacity in Research and Development, the ability to innovate is often related to collective action, coordination, the exchange of knowledge among diverse actors, the incentives and resources available to form partnerships and develop businesses, and conditions that make it possible for farmers or entrepreneurs to use the innovations. While consensus is developing about what is meant by 'innovation' and 'innovation system', no detailed blueprint exists for making agricultural innovation happen at a given time, in a given place, for a given result. The AIS approach that looks at these multiple conditions and relationships that promote innovation in agriculture, has however moved from a concept to a sub-discipline with principles of analysis and action. AIS investments must be specific to the context, responding to the stage of development in a particular country and agricultural sector, especially the AIS. This sourcebook contributes to identifying, designing, and implementing the investments, approaches, and complementary interventions that appear most likely to strengthen AIS and to promote agricultural innovation and equitable growth. It emphasizes the lessons learned, benefits and impacts, implementation issues, and prospects for replicating or expanding successful practices. The information in this sourcebook derives from approaches that have been tested at different scales in different contexts. It reflects the experiences and evolving understanding of numerous individuals and organizations concerned with agricultural innovation, including the World Bank. This information is targeted to the key operational staff in international and regional development agencies and national governments who design and implement lending projects and to the practitioners who design thematic programs and technical assistance packages. The sourcebook can also be an important resource for the research community and nongovernmental organizations (NGOs).
This book focuses on how to improve the quality of jobs and meet the aspirations of youth in Sub-Saharan Africa. It finds that a strong foundation for human capital development can be key to boosting earnings, arguing for a balanced approach that builds skills and demand for labor.