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This new book offers an insightful guide into the complex tapestry of global entertainment media markets. It features analyses and case studies from leading international media scholars, who explore the causes and effects of globalization upon this ever-evolving industry. There are still opposing and restraining forces to globalization processes taking place in media, and the global mediascape comprises international, regional and local markets, and global and local players, which in recent years have evolved at an uneven pace. By analyzing similarities and differences in a landscape where driving forces of globalization meet locally situated audiences and institutions, this volume unveils a complex, contested space comprising global and local players, whose success is determined by both their national and international dimensions. It guides its readers to the geographical and intellectual exploration of the international media landscape, analyzing the global and local media players and their modus operandi. Editor Paolo Sigismondi’s insightful, engaging collection presents a compelling and novel approach to the analysis of global entertainment media. World Entertainment Media: Global, Regional and Local Perspectives is an ideal starting point for students and practitioners alike looking to build a solid understanding of the global mediascape, and a great resource for instructors and scholars in global media entertainment.
The Wizard of Oz, Singin' in the Rain, Easter Parade, Gigi. These and many other classics of the American musical film were the products of Arthur Freed and his incredble MGM production unit, which ruled over Hollywood's golden age like a royal family. Freed brought together the top talent of the day - actors, writers, directors, choreographers, composers, and set designers - and gave them all the freedom to express themselves creatively and without concern for the usual constraints of monet, time, location, and equipment. The results are the films that will still have people singing and dancing for generations to come. Now, in anecdotes drawn from over 500 hours of taped interviews, studio documents, and with over 300 photographs, Hugh Fordin brings the Freed Unit together again for a nostalgic and fascinating look back at what happened - and what might have happened - in the movies' greatest musicals.
Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it's changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You'll master innovative new ways to grab consumers' attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.
A history of "the Freed Unit" at Metro-Goldwyn-Mayer, from the 1930s through the early 1970s.
Are you a real fan of World Wrestling Entertainment ®? Do you have ruthless aggression? Do you have to know it all -- and beyond? Now you can step up and prove it! Here for the first time, test just how much you really know in The Ultimate World Wrestling Entertainment Trivia Book. Not for the fan who just knows it all, but for the fan who lives it all! 1. Vince McMahon™'s first role in the WWE™was as a TV announcer. What Hall of Famer was his first broadcast partner? a) Pat Patterson b) Jesse "the Body" Ventura c) Antonino Rocca 2. What was the outcome of the Andre the Giant vs. Hulk Hogan™ match at WrestleMania™ IV? a) Andre won by pinfall b) Double disqualification c) Time-limit draw d) Hogan won by pinfall 3. After losing his Hardcore Championship -- on February 7, 2002 -- Undertaker™ took out his frustration on The Rock®, giving him a Tombstone™ on top of what type of vehicle? a) Corvette b) Truck c) Zamboni d) Limousine 4. Match the superstar with his/her hometown: a) Maven b) Brock Lesnar c) Trish Stratus d) Hardcore Holly e) Eddie Guerrero f) William Regal 1) El Paso, Texas 2) Charlottesville, Virginia 3) Minneapolis, Minnesota 4) Toronto, Ontario 5) Mobile, Alabama 6) Blackpool, England Answers 1. c) Antonino Rocca 2. b) Double disqualification 3. d) Limousine 4. Match the superstar with his/her hometown: a-2) Maven-Charlottesville, Virginia b-3) Brock Lesnar-Minneapolis, Minnesota c-4) Trish Stratus-Toronto, Ontario d-5) Hardcore Holly-Mobile, Alabama e-1) Eddie Guerrero-El Paso, Texas f-6) William Regal-Blackpool, England
Entertainment studies are an important emerging subject in tourism, and this introductory textbook provides a detailed overview of the entertainment industry discipline in order to prepare students for roles such as promoters, festival managers and technical support workers. Covering key aspects of entertainment by profiling individual sectors, each chapter is written by an expert working in the field and covers the history and background, products and segmentation, contemporary issues, micro and macro business, environmental influences, detailed case studies and future directions of that sector. It will be an essential text for undergraduate students in entertainment management, events management and related tourism subjects.
This book serves as a one-stop source for comprehensive information on the entertainment industry, providing a historical overview of the economics of the field, a series of short biographies of the impact makers, and an extensive annotated bibliography of more sources for in-depth research. Entertainment Industry: A Reference Handbook casts the spotlight on the evolution of the entertainment industry over the entire span of the 20th century, covering everything from vaudeville to radio and from sports to television and movies. It explores how the entertainment industry stands apart from other high-dollar, big-business enterprises with regard to how its economy is sustained, and it serves as a handy source for more in-depth information that general readers will find fascinating. An extensive annotated bibliography guides reader through their research, while a historical overview of the economics of the industry, a series of short biographies of the impact makers in the industry, and sources of more current information makes this work essential reading for anyone seeking comprehensive and specific information about the entertainment industry.
The only book on contemporary issues which covers the arts and entertainment sectors, from social networking and Twitter, to reality TV and digital rights management.
Taxation of the Entertainment Industry (Ninth Edition) is an insightful treatise that helps practitioners spot unique issues before they become problems, interpret rules and regulations correctly, make business decisions that lower taxes, and ensure compliance with the law. This valuable reference by expert practitioner and author, Schuyler Moore, provides in-depth treatment of the taxation of film and television industries, including music and sports. It provides insights on proven strategies and techniques for achieving solid bottom-line results for those practitioners with clients within the entertainment industry.