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This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization./a
KM is an IT subject. Right&? Wrong! Knowledge and its management is a prerogative of everyone. Since the magic of information transforming itself into knowledge which in turn becomes information at the next level, thus continuing the eternal cycle of knowledge quest has always fascinated people throughout the ages. This book is about celebrating knowledge for its own sake and emphasising that unless it is shared, there would be no new knowledge. Also knowledge per se can never be costed or priced, it is only the process of acquiring it, storing it and disseminating it that can be expressed in economic terms. Knowledge is free and that is the way it has always been or will ever be. The book has evolved as the author went about understanding the esoteric concept of KM and sought to unravel what it really stood for. Key Featuresv A comprehensive look at KM as a subject. First of its kind - a resource book on KMv Clear view of knowledge, the way of its creation and the manner of its managementv Classical approach to KMv Modern approach to KMv KM modelsv KM tools and their applicationv The mystique of how information becomes knowledgev Datamining and datawarehousing explainedv KM and its application in the corporate sectorv Case studies galorev Most comprehensive list of further readings, extensive group and individual exercises for students of KM
This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now broaches the following 'new' topics: * Channel management - management of the supply chain * Customer Relationship Management * Direct marketing * E-marketing * Integrated marketing communications * measurement of marketing effectiveness * Postmodern and retro-marketing * Relationship marketing * Retailing Like its predecessors, the 'Marketing Book 5th edition' is bursting with salient articles from some of the best known academics in the field. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.
The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.