Download Free Enhancing Knowledge Development In Marketing Book in PDF and EPUB Free Download. You can read online Enhancing Knowledge Development In Marketing and write the review.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
The One Hour Funnel(tm) is a proprietary system Cody Burch uses to quickly build beautiful, tested, high-converting funnels for himself and clients.This book outlines the exact methodology to use to build your first (or next) marketing funnel in only an hour. By applying The One Hour Funnel(tm), you too can get your next product, service, or idea to the marketplace in an hour (or less).PRAISE FOR THE ONE HOUR FUNNEL:"Cody is a talented marketer that has surrounded himself with some of the best minds in the space...and it shows...and that learning is now your learning. High five yourself." - Jeff Wilson"I'm the most confident I've ever been about my funnel!" - Jon Cook"The One Hour Funnel System knocks it out of the park!" - Mike Ruman"There is a lot of noise out there in the funnel world... Cody cuts through it with his simple approaches and proven strategies." - Nicholas Kusmich
The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication's importance to scholar-practitioners, business executives, and undergraduate/graduate students.
KM is an IT subject. Right&? Wrong! Knowledge and its management is a prerogative of everyone. Since the magic of information transforming itself into knowledge which in turn becomes information at the next level, thus continuing the eternal cycle of knowledge quest has always fascinated people throughout the ages. This book is about celebrating knowledge for its own sake and emphasising that unless it is shared, there would be no new knowledge. Also knowledge per se can never be costed or priced, it is only the process of acquiring it, storing it and disseminating it that can be expressed in economic terms. Knowledge is free and that is the way it has always been or will ever be. The book has evolved as the author went about understanding the esoteric concept of KM and sought to unravel what it really stood for. Key Featuresv A comprehensive look at KM as a subject. First of its kind - a resource book on KMv Clear view of knowledge, the way of its creation and the manner of its managementv Classical approach to KMv Modern approach to KMv KM modelsv KM tools and their applicationv The mystique of how information becomes knowledgev Datamining and datawarehousing explainedv KM and its application in the corporate sectorv Case studies galorev Most comprehensive list of further readings, extensive group and individual exercises for students of KM
Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers).
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale. Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.