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This textbook provides a comprehensive introduction for students and professionals who are studying English for business or workplace communication and covers both spoken and written English. Based on up-to-date research in business communication and incorporating an international range of real-world authentic texts, this book deals with the realities of communication in business today. Key features of this book include: use of English in social media that reflects recent trends in business communication; coverage of the concept of communicative competence; analysis of email communication; introduction to informal English and English for socialisation as well as goodwill messages, such as thank you or appreciation messages, which are a part of everyday interaction in the workplace; examination of persuasive messages and ways to understand such messages; an e-resources website that includes authentic examples of different workplace genres and a reference section covering relevant research studies and weblinks for readers to better understand the topics covered in each chapter. This book goes beyond the traditional coverage of business English to provide a broad and practical textbook for those studying English in a workplace setting.
Introducing Business English provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contemporary teaching and research contexts to demonstrate the growing importance of English within international business communication. Covering both spoken and written aspects of Business English, this book: examines key topics within Business English, including teaching Business English as a lingua franca, intercultural business interactions, blended learning and web-based communication; discusses the latest research on each topic, and possible future directions; features tasks and practical examples, a section on course design, and further resources. Written by two leading researchers and teachers, Introducing Business English is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes.
The intent of this book is to increase your flexibility in the classroom and to allow students to see key concepts presented in different forms.
Communication for the Workplace, 4th Edition focuses on the fundamentals of written communication within the context of workplace situations. This book discusses basic problems in written communication (good sentence structure, accurate punctuation, and effective mechanics and spelling) and encourages readers to develop their own writing skills. Using a hands-on, concise approach, it helps readers progress from a novice level of writing to a stage where they are confident in their communication skills. An abundance of business writing samples, activities and cases are included from a variety of fields such as banking, telecommunications, real estate, health care and more! Refresh readers' knowledge of basic English grammar and provide an easy-to-use reference for future writing activities. Contain over twenty exercises relating to specific composing deficiencies. Provide practice in areas that can be problematic, such as writing in complete thoughts, changing verb tense, and misplacing modifiers. Reinforce basic English skills by providing practice identifying and correcting sample memos, emails, reports and other business-related documents. Throughout the book, an abundance of business writing samples, activities and cases are highlighted and relate to a variety of fields such as banking, telecommunications, real estate, health care and more!
This book provides a structured framework under which business students, business professionals, entrepreneurs and other professionals can significantly improve their writing skills. Business English Writing helps you clearly say what you want to say and the best way to say it. The chapters of this book will focus on: Employees Team Building Employees Staff Motivation Companies Start-Ups Activities Marketing Money Strategies Success Companies Trends Activities Discussing Issues And More The activities and exercises present in the various units seek to stimulate the student not so much to theoretical language learning, but to active communication in English and to re-flection on the issues of greatest interest for modern businesses. It will be an invaluable resource for your studies and career in business. Scroll to the top of the page and select the Buy Now button