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Written in a detailed and fascinating manner, this book is ideal for general readers interested in the English language.
Textbooks are indispensable components and in some case the cornerstones of the mission of English Language Teaching (ELT). However, they are artefacts of a pedagogical culture that rarely echo the concerns of their most prolific consumers: teachers and students. This book offers a useful framework for evaluating ELT textbooks from a critical discourse perspective; one that is based on sound current research but also offers practical guidance to teachers. Building from a foundational understanding of ELT textbooks, the author presents a systematic procedure to critically analyze their multimodal discourse, examine how those discourses are negotiated between teachers and students in class, and measure how those consumers privately value the lessons. The book provides teachers with the tools they need to select and adapt materials based on critical multimodal discourse analysis, where not only the text but the pictures, websites, audio, visual elements too are subjected to a process which can reveal underlying ideologies, assumptions, omissions and reifications. The triangulated approach, demonstrated in a series of vignettes featuring Korean university students and native-English-speaking instructors, can inform textbook choice, instigate change, and inspire lesson re-contextualization to best suit the needs of its primary consumers.
Bloomsbury World Englishes offers a comprehensive and rigorous description of the facts, implications and contentious issues regarding the forms and functions of English in the world. International experts cover a diverse range of varieties and topics, offering a more accurate understanding of English across the globe and the various social contexts in which it plays a significant role. With volumes dedicated to research paradigms, language ideologies and pedagogies, the collection pushes the boundaries of the field to go beyond traditional descriptive paradigms and contribute to moving research agendas forward. Volume 2: Ideologies explores the politics and economics of English, and the impact of language on local societies and cultures. In doing so, chapters discuss how English is often entangled in societal issues, such as inequality, (de-)colonization, racism, oppression and liberation.
The global spread of English both reproduces and reinforces oppressive structures of inequality. But such structures can no longer be seen as imposed from an imperial center, as English is now actively adopted and appropriated in local contexts around the world. This book argues that such conditions call for a new critique of global English, one that is sensitive to both the political economic conditions of globalization and speakers’ local practices. Linking Bourdieu’s theory of the linguistic market and his practice-based perspective with recent advances in sociolinguistics and linguistic anthropology, this book offers a fresh new critique of global English. The authors highlight the material, discursive, and semiotic processes through which the value of English in the linguistic market is constructed, and suggest possible policy interventions that may be adopted to address the problems of global English. Through its serious engagement with current sociolinguistic theory and insightful analysis of the multiple dimensions of English in the world, this book challenges the readers to think about what we need to do to confront the social inequalities that are perpetuated by the global spread of English
This book investigates, from a sociocultural, linguistic, and pedagogical perspective, the conceptual and pragmatic frameworks that characterize secondary language learning in a Northeast Asian context. Hadzantonis contextualizes these salient domains through an engagement with social and cultural themes such as the familial, political, as well as cultural commodities and socioeducational structures. In this way, the text employs tools such as transnational theory and performativity and develops a model that contributes to the resolution of one of the greatest economic issues of the time, that of ineffective secondary language learning.
Marking the return — after a two-year hiatus — of this annual collection of essays on linguistics and language education, the 1999 volume speaks to the most pressing social issues of our time. More than thirty contributors from around the world take up longstanding debates about language diversity, language standardization, and language policy. They tackle such controversial issues as the Official English movement, bilingual education, and ideological struggles over African American Vernacular English.
"A thorough and wide-ranging synthetic account of social scientific research on consumption which will set the standard for the second generation of textbooks on cultures of consumption." - Alan Warde, University of Manchester "The multi-disciplinary nature of the book provides new and revealing insights, and Sassatelli conveys brilliantly the heterogeneity and ambivalent nature of consumer identities, consumer practices and consumer cultures... Newcomers to consumer culture will find this an invaluable primer and introducton to the major concepts and ideas, while those familiar with the field will find Sassatelli′s sharp analysis and discussion both refreshing and inspiring." - James Skinner, Journal of Sociology "This is a model of what a text book ought to be. Over the past decade the original debates about consumption have been overlaid by a vast amount of detailed research, and it seems unimaginable that a single text couuld do justice to all of these. To do so would involve as much a commitment to depth as to breadth. I was quite astonished at how well Sassatelli succeeds in balancing the two... Ultimately, it′s the book that I would trust to help people digest what we now have discovered about consumption and start from a much more mature and reflective foundation to consider what more we might yet do." - Daniel Miller, Material World Showing the cultural and institutional processes that have brought the notion of the ′consumer′ to life, this book guides the reader on a comprehensive journey through the history of how we have come to understand ourselves as consumers in a consumer society and reveals the profound ambiguities and ambivalences inherent within. While rooted in sociology, Sassatelli draws on the traditions of history, anthropology, geography and economics to provide: a history of the rise of consumer culture around the world a richly illustrated analysis of theory from neo-classical economics, to critical theory, to theories of practice and ritual de-commoditization a compelling discussion of the politics underlying our consumption practices. An exemplary introduction to the history and theory of consumer culture, this book provides nuanced answers to some of the most central questions of our time.
Language Myths and the History of English deconstructs common myths about the historical development of English and looks at the ideological reasons for their existence.
Reveals how changes in retailing and shopping were central to the broader transformation of consumption and consumer practices, and questions established ideas about the motivations underpinning consumer choices. Offers new perspectives on the link between supply and demand and the motivations underpinning consumer choices.