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Projects continue to grow larger, increasingly strategic, and more complex, with greater collaboration, instant feedback, specialization, and an ever-expanding list of stakeholders. Now more than ever, effective project management is critical for the success of any deliverable, and the demand for qualified Project Managers has leapt into nearly all sectors. Project Management provides a robust grounding in essentials of the field using a managerial approach to both fundamental concepts and real-world practice. Designed for business students, this text follows the project life cycle from beginning to end to demonstrate what successful project management looks like on the ground. Expert discussion details specific techniques and applications, while guiding students through the diverse skill set required to select, initiate, execute, and evaluate today's projects. Insightful coverage of change management provides clear guidance on handling the organizational, interpersonal, economic, and technical glitches that can derail any project, while in-depth cases and real-world examples illustrate essential concepts in action.
Over the past 50 years, Meriam & Kraige's Engineering Mechanics: Statics has established a highly respected tradition of excellence-a tradition that emphasizes accuracy, rigor, clarity, and applications. Now in a Sixth Edition, this classic text builds on these strengths, adding a comprehensive course management system, Wiley Plus, to the text, including an e-text, homework management, animations of concepts, and additional teaching and learning resources. New sample problems, new homework problems, and updates to content make the book more accessible. The Sixth Edition continues to provide a wide variety of high quality problems that are known for their accuracy, realism, applications, and variety motivating students to learn and develop their problem solving skills. To build necessary visualization and problem-solving skills, the Sixth Edition continues to offer comprehensive coverage of drawing free body diagrams- the most important skill needed to solve mechanics problems.
Moran’s Principles of Engineering Thermodynamics, SI Version, continues to offer a comprehensive and rigorous treatment of classical thermodynamics, while retaining an engineering perspective. With concise, applications-oriented discussion of topics and self-test problems, this book encourages students to monitor their own learning. This classic text provides a solid foundation for subsequent studies in fields such as fluid mechanics, heat transfer and statistical thermodynamics, and prepares students to effectively apply thermodynamics in the practice of engineering. This edition is revised with additional examples and end-of-chapter problems to increase student comprehension.
Emphasizing both reading and writing, The Elements of Difficulty helps readers to confront the challenges of interpreting difficult texts and to see those challenges as paths to knowledge, rather than impediments. This short, economical paperback enables readers to acknowledge, name, and assess the nature of their difficulties in reading and interpreting complex texts, with the ultimate goal of transforming confusion into understanding.
Both Calculus AB and Calculus BC are covered in this comprehensive AP test preparation manual. Prospective test takers will find four practice exams in Calculus AB and four more in Calculus BC, with all questions answered and solutions explained. The manual also provides a detailed 10-chapter review covering topics for both exams. The enclosed CD-ROM presents two additional practice tests, one in Calculus AB, and the other in Calculus BC. Tests on the CD-ROM come with solutions explained and automatic scoring of the multiple-choice questions. The authors also offer an overview of the AP Calculus exams, which includes advice to students on making best use of their graphing calculators.
This tried-and-true text from Allyn Washington builds on the author's highly regarded approach to technical math, while enhancing its pedagogy with full-colour figures and boxes that warn students of Common Errors. Appropriate for a two- to three-semester course, Basic Technical Mathematics with Calculus shows how algebra, trigonometry and basic calculus are used on the job. KEY TOPICS: Basic Algebraic Operations;Geometry;Functions and Graphs;Trigonometric Functions;Systems of Linear Equations; Determinants;Factoring and Fractions; Quadratic Functions;Trigonometric Functions of Any Angle;Vectors and Oblique Triangles;Graphs of Trigonometric Functions;Exponents and Radicals;Complex Numbers;Exponents and Logarithmic Functions;Additional Types of Equations and Systems of Equations;Equations of Higher Degree;Matrices; Systems of Linear Equations;Inequalities;Variation;Sequences and The Binomial Theorem;Additional Topics in Trigonometry;Plane Analytic Geometry;Introduction to Statistics;The Derivative; Applications of the Derivative;Integration;Applications of Integration;Differentiation of Transcendental Functions;Methods of Integration;Partial Derivatives and Double Integrals;Expansion of Functions in Series;Differential Equations MARKET: Appropriate for Technical Mathematics courses.
Thinking Like an Engineer: An Active Learning Approach, 2e, is specifically designed to utilize an active learning environment for first year engineering courses. In-class activities include collaborative problem-solving, computer-based activities, and hands-on experiments, encouraging guided inquiry. Homework assignments and review sections reinforce and expand on the activities. Content can be customized to match the topic organization in your course syllabi. Paired with Pearson's new MyEngineeringLab , Thinking Like an Engineer, 2e, is a complete digital solution for your first year engineering course. MyEngineeringLab offers students customized, self-paced learning with instant feedback. Students will be prepared ahead of class, allowing you to spend class time focusing on active learning. Subscriptions to MyEngineeringLab are available to purchase online or packaged with your textbook (unique ISBN). Use the following ISBNs to purchase MyEngineeringLab: Thinking Like an Engineer, 2e & MyEngineeringLab with Pearson eText Student Access Code Card for Thinking Like an Engineer, 2e ISBN: 0132981386 This package includes the Thinking Like an Engineer, 2e textbook, an access card for MyEngineeringLab, and a Pearson eText Student Access Code Card for Thinking Like an Engineer, 2e. MyEngineeringLab with Pearson eText -- Access Card -- for Thinking Like an Engineer, 2e ISBN: 0132766744 This stand-alone access card package contains an access code for MyEngineeringLab, and a Pearson eText student access code card for Thinking Like an Engineer, 2e eText.
This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.