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In Engaging the Other: “Japan and Its Alter-Egos”, 1550-1850 Ronald P. Toby examines new discourses of identity and difference in early modern Japan, a discourse catalyzed by the “Iberian irruption,” the appearance of Portuguese and other new, radical others in the sixteenth century. The encounter with peoples and countries unimagined in earlier discourse provoked an identity crisis, a paradigm shift from a view of the world as comprising only “three countries” (sangoku), i.e., Japan, China and India, to a world of “myriad countries” (bankoku) and peoples. In order to understand the new radical alterities, the Japanese were forced to establish new parameters of difference from familiar, proximate others, i.e., China, Korea and Ryukyu. Toby examines their articulation in literature, visual and performing arts, law, and customs.
Profit Big from Social Media: Strategies and Solutions That Work! Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers—and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media—in any company, in any industry. You’ll discover exactly how to customize your best social networking strategy...then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results...and profit big from today’s hottest new social media sites and platforms! Topics include Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more Define goals and customize strategy to maximize Return on Conversation (ROC) Understand the whole conversation about you and all the communities you serve Manage legal, compliance, and ethical challenges Plan social media policies for your company’s employees Extend customer service into social media Maintain consistent branding and messaging Complement your SEO, PPC, offline marketing, and PR efforts Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy
The first management book to describe with numerous original examples, how successful leaders combine 'the three agendas' of strategy, leadership and followers' engagement. It is down to earth, pragmatic and offers a solid toolbox for leaders who are about to engage into a major, large scale change.
In this work, change specialist Holman reframes how we deal with chaos and change, and explains to leaders how to turn upheaval into opportunity and renewal.
This Authority Guide addresses how businesses can increase their performance, productivity and customer/staff satisfactionthrough focusing on engagement. Sue Mitchell, an authority in coaching and leadership development, shows you how to build a team who is committed, inspired and eager to deliver their best work in order to make a difference.
Engaging Resistance: How Ordinary People Successfully Champion Change offers an empirically based explanation that expands our understanding about the nature of resistance to organizational change and the effects of champion behavior. The text presents a new model describing how resistance occurs over time and details what change proponents can do throughout three engagement periods to effectively work with hesitant colleagues. The book's findings are illuminated by examples of six different resistance cases, embedded in the transformation sagas of two real-world organizations. A fundamental premise of this work is that resistance should not be something to avoid or squash as people work to change their organizations. In fact, resistance can be viewed as a natural, healthy part of an organic process. When engaged properly, resisters can help to improve change efforts and strengthen an organization's overall transformation.
With over three decades of experience in public sector HR, Bob Lavigna gives managers the tools they need to leverage the talents of government's most important resource: its people. You know firsthand that your government workers are not underworked, overpaid, or mindless clones just carrying out the morally compromised work that politicians forced through the pipeline. Besides having to daily overcome the persona of being a government employee, your hard-working employees face enormous pressures and challenges every day and are asked to solve some of our country’s toughest problems, including unemployment, security, poverty, and education. To be able to return to their desks daily with the passion and commitment required to accomplish these overwhelming duties will require a manager who knows how to leverage talent, improve performance, and inspire passion within these true servants. In Engaging Government Employees, you will learn: Why a highly engaged staff is 20 percent more productive How to get employees to deliver “discretionary effort” How to assess the level of engagement Why free pizza and Coke every Friday is not a viable strategy Engaging Government Employees rejects the typical one-size-fits-all approach to motivation. Drawing on a wealth of empirical evidence, this indispensable resource shows how America’s largest employer can apply the science of engagement to get team members passionate about the agency’s mission and committed to its success.
(Foreword by John Warwick Montgomery) Addresses many of the positions that confirmed unbelievers take, and demonstrates how to open meaningful dialogue with those who are seemingly closed to all discussion on matters of faith.