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A holistic approach to reaching Generation Z in your local church To disciple the youth in our student ministries today, we have to understand the unique characteristics of Generation Z, and apply lessons learned from recent decades of youth ministry. In this thoroughly revised second edition of Raising the Bar: Student Ministry for a New Generation, pastor and professor Timothy McKnight brings a wealth of new insights, resources, and guidance for reaching today's adolescents. Following an overview of the beliefs, attitudes, and practices of Generation Z, McKnight provides youth pastors and volunteers with a complete plan for discipling adolescents through the local church. This includes practical advice on topics such as: • Engaging parents in youth ministry • Holistically guiding students in their beliefs, behavior, and affections • Equipping adult leaders who can serve as role models • Working with pastors, staff, and church leaders • Helping parents develop rites of passage for their children as they move into adulthood • Raising expectations for adolescents to encourage them to grow toward maturity Based on years of personal experience and practice, Engaging Generation Z provides everything youth ministers need to equip, grow, and encourage today's generation of young people to follow Christ, and to take their student ministry to the next level.
Engaging Gen Z: Lessons To Effectively Engage Generation Z Via Marketing, Social Media, Retail, World & School is informed and inspired by Gen Zers, ages 13-23. This book is the essential guide to understanding how to effectively engage this incredibly important consumer segment so that you can set yourself up for success now and over the next 15 years. If you take time to review the lessons, research and recommendations Michael and I detail in this book, you will establish a highly productive collaboration and partnership with Gen Z in the same way that Michael and I have in writing this book and co-authoring our thought leadership.
With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!
Say Hello to Your Incoming Class—They're Not Millennials Anymore Generation Z is rapidly replacing Millennials on college campuses. Those born from 1995 through 2010 have different motivations, learning styles, characteristics, skill sets, and social concerns than previous generations. Unlike Millennials, Generation Z students grew up in a recession and are under no illusions about their prospects for employment after college. While skeptical about the cost and value of higher education, they are also entrepreneurial, innovative, and independent learners concerned with effecting social change. Understanding Generation Z's mindset and goals is paramount to supporting, developing, and educating them through higher education. Generation Z Goes to College showcases findings from an in-depth study of over 1,100 Generation Z college students from 15 vastly different U.S. higher education institutions as well as additional studies from youth, market, and education research related to this generation. Authors Corey Seemiller and Meghan Grace provide interpretations, implications, and recommendations for program, process, and curriculum changes that will maximize the educational impact on Generation Z students. Generation Z Goes to College is the first book on how this up-and-coming generation will change higher education.
From elementary to graduate school, classrooms are now filled with Generation Z students, born 1995-2010. And, much like those in the generations who came before, these students are eager to learn. But, their characteristics, interests, styles, and preferred learning environments are in many ways different from their predecessors. How then can educators effectively leverage the capacities and foster the potential of this generational cohort?In Generation Z Learns, Dr. Corey Seemiller and Meghan Grace, explore the nuances of Generation Z and offer recommendations to enhance the educational experience for this generation.Seemiller and Grace are also authors of Generation Z Goes to College, Generation Z Leads, and Generation Z: A Century in the Making. Dr. Seemiller serves on the faculty at Wright State University in the Department of Leadership Studies in Education and Organizations. She has taught at the college level for more than 20 years and has researched and published extensively on issues related to teaching and learning. Grace is an associate with Plaid, LLC. She has taught undergraduate courses as well as served in both campus-based and organizational roles in the areas of leadership development, program and event planning, assessment, and fraternity and sorority programs.
A generations expert and author of When Generations Collide and The M-Factor teams up with his seventeen-year-old son to introduce the next influential demographic group to join the workforce—Generation Z—in this essential study, the first on the subject. They were born between between 1995 and 2012. At 72.8 million strong, Gen Z is about to make its presence known in the workplace in a major way—and employers need to understand the differences that set them apart. They’re radically different than the Millennials, and yet no one seems to be talking about them—until now. This generation has an entirely unique perspective on careers and how to succeed in the workforce. Based on the first national studies of Gen Z’s workplace attitudes; interviews with hundreds of CEOs, celebrities, and thought leaders on generational issues; cutting-edge case studies; and insights from Gen Zers themselves, Gen Z @ Work offers the knowledge today’s leaders need to get ahead of the next gaps in the workplace and how best to recruit, retain, motivate, and manage Gen Zers. Ahead of the curve, Gen Z @ Work is the first comprehensive, serious look at what the next generation of workers looks like, and what that means for the rest of us.
By 2025, Millennials will form 75% of the global workforce and more than half of them (58% of global Millennials) are living in Asia! As this huge demographic surges towards becoming a substantial contributor to Asia's workforce, organisations continue to face engagement and retention challenges while balancing the need to stay relevant in a volatile, uncertain, complex and ambiguous world. Archaic methods of management do not deliver success with the new breed of employees. Instead, the outdated model leaves Millennials uninspired and unmotivated to produce results. Like any generation of workers, performance lies in management-if you're not getting what you need from your Millennials, it's time to learn how to lead them the way they need to be led. To get the best out of Millennials, it is imperative for leaders to modify their current management style. While the pop culture narrative would have us believe that Millennials are entitled, lazy, spoiled brats- Millennials are the generation of change- highly adaptive, bright, and quick to take on a challenge. If the different generations can learn how to collaborate in a way that capitalises on their strengths and compensates for their weaknesses, it will inspire a knowledge sharing inevitably encourages the crosspollination of ideas which can spark major innovation Best practices and proven strategies from Google, Netflix, LinkedIn, and other top employers provide real-world models for effective management, and new research on first-wave versus second-wave Millennials helps you parse the difference between your new hires and more experienced workers. You'll learn why flex time, social media, dress code, and organizational structure are shifting, and answer the all-important question- How do we engage Millennials? Millennials are the product of a different time, with different values, different motivations, and different wants. This book shows you how to bring out their best and discover just how much they're really capable of.
Move over Boomers, Xers, and Millennials; there's a new generation--making up more than 25 percent of the US population--that represents a seismic cultural shift. Born approximately between 1993 and 2012, Generation Z is the first truly post-Christian generation, and they are poised to challenge every church to rethink its role in light of a rapidly changing culture. From the award-winning author of The Rise of the Nones comes this enlightening introduction to the youngest generation. James Emery White explains who this generation is, how it came to be, and the impact it is likely to have on the nation and the faith. Then he reintroduces us to the ancient countercultural model of the early church, arguing that this is the model Christian leaders must adopt and adapt if we are to reach members of Generation Z with the gospel. He helps readers rethink evangelistic and apologetic methods, cultivate a culture of invitation, and communicate with this connected generation where they are. Pastors, ministry leaders, youth workers, and parents will find this an essential and hopeful resource.
The Generation Z Guide equips professionals to improve recruitment, enhance engagement, and effectively train and develop the post-Millennial generation. Born after 1998, Generation Z ranges from those entering high school, completing undergraduate college, and starting careers. Generation Z is very different than Millennials and their rapid entrance into the workforce is increasing the complexity of managing and working across generations. In fact, 62 percent of Generation Z anticipate challenges working with Baby Boomers and Generation X. Generation Z has never known a Google-free world. Growing up during the most accelerated and game-changing periods of technological advancements in history has imprinted Generation Z with new behaviors, preferences, and expectations of work, communication, leadership, and much more. The Generation Z Guide's insights are research based and the applications are marketplace tested. Learn from leading companies on how best to attract, engage, and lead Generation Z.