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Technologically driven information overloads corporate leaders, managers, and employees alike, forcing them into a reactive mode with little time for reflection or strategic thinking. When the survey is completed, the teleconference over, and the weekend retreat a distant memory, we go back to our jobs unchanged. We hope that our activities contribute to corporate objectives, but we quickly lose sight of the connection between our work and critical outcomes. It doesn't have to be that way. Denton explains how to combine new interactive Intranet Web-based technology with new managerial software to focus on strategic decision making, effective team management, and the big picture. Along with its companion Web site, www.CIVID3.com, this book provides an innovative solution that integrates and displays your critical information in real time. Condense all the reports received from finance, operations, marketing, and other divisions into a single interactive visual display that's always up to date. Establish two-way communication that allows managers and workers at all levels of the company to participate. This is the first system to graphically display—on a single desktop screen—the status of your key organizational and group performance measures. Combine outcomes and processes. Use subjective as well as objective information. Integrate and display the results in a user-friendly format, in real time. This book's solution allows organizational members to focus on their ultimate purpose and makes it easier to implement strategic or operational decisions.
This first-of-its-kind survey covers both the basics of information technology and the managerial and political issues surrounding the use of these technologies. Unlike other works on information systems, this book is written specifically for the public sector and addresses unique public sector issues and concerns. The technical basics are explained in clear English with as little technical jargon as possible so that readers can move on to informed analysis of the public policy issues surrounding government's use of MIS. This practical tool includes end of chapter summaries with bridges to upcoming chapters, numerous boxed exhibits, thorough end-of-chapter notes and a bibliography for further reading.
Contains over six hundred alphabetically arranged entries that provide information on various aspects of small business, covering human resources, production and productivity, financial activities, marketing, legal issues, and many other topics.
"Developing Business Strategies": Jetzt erscheint der Klassiker zur strategischen Planung in der 6. aktualisierten und überarbeiteten Auflage. Hier lernen Manager alles, was sie über interne (z.B. Finanzperformance und Portfolio) und externe Analysemethoden (zu Kunden, Konkurrenten und Marktsituation) wissen müssen. Autor David Aaker erläutert sehr ausführlich, wie man die jeweiligen Methoden zur Erstellung und Umsetzung von Wachstumsstrategien, von Strategien zur Diversifikation, Differenzierung und zur globalen Expansion erfolgreich einsetzt. Das Material wurde komplett aktualisiert und überarbeitet. Neu hinzugekommen ist ein Kapitel zur strategischen Positionierung. "Developing Business Strategies" - ein unentbehrlicher Ratgeber für die Strategieplanung im Unternehmen.
As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization’s financial and marketing performance.