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When you get up in the morning, the last thing you expect to see is a murdered guy hanging outside your window. Things like that tend to draw the attention of the local police, and when you’re squatting in your parents’ old house until you can afford to buy it, another thing you can’t afford is the attention of the cops. Oh yeah. Hi. My name is Pet. It’s not my real name, but it’s the only one you’re getting. Things like names are important these days. And it’s not so much that I’m Pet. I am a pet. A human pet: I belong to the two Behindkind fae and the pouty vampire who just moved into my house. It’s not weird, I promise—well, it is weird, yeah. But it’s not weird weird, you know?
A heartfelt story of a young girl seeking beauty and connection in a busy world.
Written by bestselling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray, Introduction to Business explores the fundamental building blocks of modern business while addressing social impact, ethics, and the power of innovation throughout. Cases on startups, small businesses, and corporations will ignite student interest as they learn from today’s most forward-looking organizations. Regardless of your students’ career aspirations, they will develop the mindset and skillset they need to succeed in their professional journeys.
"One of fantasy’s best series." —Booklist, starred review Game of Thrones meets Fourth Wing in a debut young adult fantasy that's full of rivalry, romance . . . and dragons. Annie and Lee were just children when a brutal revolution changed their world, giving everyone--even the lowborn--a chance to test into the governing class of dragonriders. Now they are both rising stars in the new regime, despite backgrounds that couldn't be more different. Annie's lowborn family was executed by dragonfire, while Lee's aristocratic family was murdered by revolutionaries. Growing up in the same orphanage forged their friendship, and seven years of training have made them rivals for the top position in the dragonriding fleet. But everything changes when survivors from the old regime surface, bent on reclaiming the city. With war on the horizon and his relationship with Annie changing fast, Lee must choose to kill the only family he has left or to betray everything he's come to believe in. And Annie must decide whether to protect the boy she loves . . . or step up to be the champion her city needs. From debut author Rosaria Munda comes a gripping adventure that calls into question which matters most: the family you were born into, or the one you've chosen.
In the middle of a brutal foreign invasion, Kress and her friends are all that's left of their isolated mountain town. When Kress and the other 17-year-olds are taken away by the Recruiters to aid in the war, they find themselves in a military training camp that's turning more mysterious and deadlier by the day.
Elevate your brand, create a compelling brand story, and build brand loyalty In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one constant that trumps the hundreds of factors entangling brand value—feelings. Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories—lexicon, audio cues, visual stimuli, experience, and culture. Sharing real-world lessons and practical advice he has gained helping everyone from Sean Diddy Combs and Meghan Trainor to Bank of America and HP, Wright can help you develop and implement shareable, culturally-infectious branding strategies. Through storytelling, global research, and practical tips, this valuable book will help you and your organization: Efficiently create and deploy a comprehensive brand strategy across the organization Quickly launch new brands or reboot existing brands for growth Build tribes from audiences, consumers, clients, and partners Lean into the convergence of communication, culture, digital, and technology Regardless of industry or sector, branding is essential for companies, nonprofits, and even individuals. Follow the Feeling: Brand Building in a Noisy World is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever-increasing metrics paired with waning attentiveness, it’s not just what your brand does, it’s how your brand makes your customers feel.
EBOOK: Principles and Practice of Marketing, 9e
 With the success of The Netherlands in the World Baseball Classic, baseball in Europe has begun to receive more attention. But few realize just how far back the sport's history stretches on the continent. Baseball has been played in Europe since the 1870s, and in several countries the players and devoted followers have included royalty, Hall of Famers from the U.S. major leagues, and captains of industry. Featuring approximately 80 new interviews and 70 new photos and images, this second edition builds extensively on the previous edition's country-by-country histories of more than 40 European nations. Also included are two new appendices on European players signed by MLB organizations and European countries' performance in worldwide rankings.
Parents wondered exactly what was transpiring in classrooms. Although they asked their children, they did not have complete confidence in their responses. When they quizzed teachers, school administrators, school board members, and politicians, they realized that they sometimes had conflicting interests. They resolved to get the information they wanted on their own: they would examine classroom textbooks. This book recounts the common sense questions that parents posed about these materials.