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This book discusses the topic of graduate employability from the premise that in this era of ‘massification,’ economic austerity, and political uncertainties, higher education (HE) no longer guarantees a clear ‘work place advantage.’ Divided into three sections, the book offers theoretical and philosophical discourses on the ‘HE quandary,’ whilst taking into account – and critiquing - political, temporal, and national contexts. It culminates in an investigation into specific discipline areas. It offers insights into the way that institutions, decision-makers, academics, and professional support staff can work together towards ensuring that our graduates are able to cope with the varied demands and challenges of modern job markets. It harnesses arguments and reflections on the breadth and depth of the functions of HE, such as social transformation, promoting principles of social justice, and providing opportunities. It grounds these in a triadic model for enhancing student engagement and holistic learning, namely, the emotional, cognitive, and behavioural aspects. As an anthology, it is forward-gazing in terms of the sustainability debate, whilst still offering evidence-based, research-grounded, practical suggestions to readers looking for tips and tools of the trade.
This book presents the most comprehensive discussion of emerging trends in higher education in the Asia Pacific, ranging from graduate attributes to integrated workplace learning, with an in-depth focus on work readiness, employability and career development. It draws on the relationship between graduate attributes and employability, as well as vocational training or internship programs. It offers theoretical and empirical analyses that institutions, decision-makers or academics can work on together to enhance job employability. This volume will also include issues such as development of emerging and employability skills, as well as directions for the changing nature in real-world settings. The book consists of contributions from experienced international authors, offering detailed insights for those who want a timely understanding of the latest trends in higher education.
This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent; their marketing strategies and the students’ selection process. While acknowledging the vast size of the continent, this book aims to provide an understanding of the dynamics of higher education in Africa. This book recognises the private and government involvement in higher education provision and students and staff as stakeholders in the marketisation process. Strategic efforts are directed by universities to attract prospective students. This book further addresses issues such as the responses of higher education sectors to the notion of markets and marketing; consumerism and competition in higher education in Africa; conceptions of the commodification of higher education in Africa; and the dominance of Western epistemologies and their influence in transforming higher education sectors. Students as consumers in increasingly marketised higher education sectors in Africa are also discussed. Though primarily for marketing students and academic researchers, the book's feature of blended theoretical and practical knowledge means that it will also be of interest to marketing practitioners and university managers.
Work-integrated learning (WIL) is a key strategy for enhancing student employability outcomes and lifelong learning capabilities. This timely publication critically reflects on existing scholarship and practice in WIL, discusses contemporary insights, provides a synopsis of resonating themes, and recommends areas for future research and practice. The book aims to position WIL as a strategic imperative for enabling a sustainable workforce through strengthening graduate capacity both in Australia and globally.The collection of edited scholarly chapters were compiled by 59 researchers, practitioners, and experts in WIL, and supported by the peak national professional body for WIL in Australia, the Australian Collaborative Education Network (ACEN). The chapters cover a range of pertinent topics such as teaching and learning, stakeholder engagement, maximizing learning outcomes, diverse forms of WIL practice, support and infrastructure, and future directions. Specific areas of interest include governance and leadership, student equity and wellbeing, quality and evaluation and interdisciplinary WIL. This book is essential reading for researchers, practitioners, workplace and community partners, university leaders, and policy makers, as the practice of WIL continues to expand in the higher education sector.
The International Student Conference in Tourism Research (ISCONTOUR) offers students a unique platform to present their research and establish a mutual knowledge transfer forum for attendees from academia, industry, government and other organisations. The annual conference, which is jointly organized by the IMC University of Applied Sciences Krems and the Management Center Innsbruck, takes place alternatively at the locations Krems and Innsbruck. The conference research chairs are Prof. (FH) Mag. Christian Maurer (University of Applied Sciences Krems) and Prof. (FH) Mag. Hubert Siller (Management Center Innsbruck). The target audience include international bachelor, master and PhD students, graduates, lecturers and professors from the field of tourism and leisure management as well as businesses and anyone interested in cutting-edge research of the conference topic areas. The proceedings of the 10th International Student Conference in Tourism Research include a wide variety of research topics, ranging from consumer behaviour, tourist experience, information and communication technologies, marketing, destination management, and sustainable tourism management.
Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing, and student choice-making. The Higher Education landscape around the world is changing. There is global competition for students’ enrolments, universities are competing within their home market as well as in the international market, and as government funding for public universities is reducing there is pressure on universities to seek additional income by increasing their student enrolment. African universities are not an exception in this competitive market. This book is unique in providing a composite overview of strategic marketing and brand communications of higher education institutions in Africa. It recognises that there is a growing need for universities to understand the stakeholders and develop strategies on how best to engage with them effectively. Highlighting the unique characteristics, nature, and challenges of African universities, this book explores the marketisation strategies of African universities, with focus on the strategic digital marketing and brand management. The book provides significant theoretical and marketing practice implications for academics, higher-education administrators, and practitioners on how best to market higher education in Africa and reach out to prospective students. International practitioners aiming to market to Africans and start a partnership with an African university will also find this relevant in understanding the dynamics of the African market.
This open access book critiques real world learning across both the curriculum and extracurricular activities. Drawing on disciplines as diverse as business, health, fashion, sociology and geography, the editors and authors employ a cross-disciplinary approach to examine how this concept is being applied in higher education. Divided into three parts, the authors and contributors analyse broader applications of real world learning, student experience of practicing in a real world setting, and how learning strategies can be employed to engage students in real world learning. The editors and contributors provide up-to-date, cross-disciplinary and international insights into how real world learning could be integrated into the higher education curriculum to support effective, relevant and life-long learning for 21st century students.
Future-oriented education needs to invest in the connectivity between learning and working in order to realise its full potential. This book presents guiding principles on how to build these successful connections. By taking an educational perspective and enriching it with insights from human resource development, this book explores the why, how and what of designing for connectivity. This edited volume presents the current knowledge about educational practices and principles that help to realise connectivity between learning and working experiences. Introducing the central perspectives of workplace learning and learning environments at the boundary of school and work, this book presents key research that examines how educators and professionals from organisations and schools can come together with the purpose of realising connectivity in educational programmes. Empirical research showcasing both theoretical and practical insights from real life cases are at the heart of this book. Considering the barriers to achieving connectivity, this book also focuses on how it can be achieved, with ideas and guidance about communication, design principles and best practices. Using carefully chosen international examples, this book is ideal reading for policy makers, practitioners and researchers looking to learn more about connecting learning and working experiences.
As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university’s brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive. Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.
This book presents an exciting and novel approach to explore the concept of the ‘ideal student’. Written in the context of higher education, the concept aims to promote a more transparent conversation about the explicit, implicit and idealistic expectations of university students. It would address concerns that implicit rules or unspoken practices can result in diverse but patterned student experiences, widening social inequalities. The concept of the ideal student can provide students, especially those less familiar or confident with higher education, with a better and clearer understanding of what is valued, expected and rewarded at university. With increasing student diversity, there is an urgent need for greater openness and awareness of the different expectations and ideals of students. The key questions explored include: •How is the ideal student imagined and envisioned? •To what extent are these constructions realistic and achievable? •Are certain students more likely to aspire, identify or embody these ideal characteristics? •Are there any features of the ideal student that are widely shared and recognised? •How do people from different social backgrounds construct their ideal student? •How can staff support students to develop desirable characteristics for university? A number of issues are unpacked as the book discusses the nuances of what it means to be a university student. The Ideal Student is written for a general audience and will be of particular interest to those working or studying in higher education, especially staff, students and senior leaders. "This clearly written and engaging book will be of interest to HE practitioners, students and researchers who want to support more inclusive learning environments." Professor Louise Archer, Karl Mannheim Professor of Sociology of Education, UCL Institute of Education, UK "This is a rigorously informed and illuminating reconsideration of the notion of the Ideal Type of student in higher education." Professor Gill Crozier DPhil, FRSA, University of Roehampton, UK "Based on solid empirical work, combining qualitative and quantitative data, the book offers an insight into the perception of whom and what the ideal student is." Professor Lars Ulriksen, Department of Science Education, University of Copenhagen, Denmark "In their well-written and clearly structured volume Wong and Chiu summarise valuable data-driven research that sheds light on the important question of what characterises the ideal student." Stefan T. Siegel & Tobias Böttger, University of Augsburg, Germany Billy Wong is an Associate Professor in Widening Participation at the Institute of Education, University of Reading. Tiffany Chiu is Senior Teaching Fellow in Educational Development at the Centre for Higher Education Research and Scholarship and Programme Director for the PG Cert in University Learning and Teaching at Imperial College London. She is a Senior Fellow of the HEA.