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The book contains everything new online communicator would want or need. You‘ll find enough technical information on how everything works, but not more than you want to know. You‘ll find hands-on tips on what to look for in communications software. And you‘ll find action-provoking information on electronic and voice mnai9l, sending facsimiles without a fax machine, electronic data interchange, and how to quickly get your hands on hard-core, industrial strength information such has online services as DIALOG, BRS, Orbit, and The Knowledge Index.
Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
Innovations in Telecommunications, Part B covers the proceedings of the 1981 International Symposium Series on "Innovations in Telecommunications, held in Kuwait, sponsored by the Kuwait Foundation for the Advancement of Science. This symposium aims to explore the advances in research, development, demonstration, design, manufacture, field testing, and application in telecommunication. This book is organized into two parts encompassing 13 chapters that focus on satellite communication and its applications. Following a brief historical introduction, Part I deals first with the fundamental principles of information transmission through satellite, emphasizing the role of the basic parameters entering into the satellite up- and down-link budgets. These topics are followed by discussions on the development of satellite systems for international, domestic, and maritime communications. This part also describes the technology of satellite TV broadcasting systems, both ground and space, as well as the development of communication satellite earth stations. Part II surveys the technologies in computer networks, application development, and system programs that are converging to form national and international networks. This part also highlights the development of electronic mail systems and principal modes and techniques in teleconferencing. Telecommunications engineers and researchers will find this book rewarding.
This book develops a solid understanding of the general principles that govern all communications systems. Topics include traditional analog communication techniques such as AM and FM, modern digital systems, radar, wireless, networking, consumer communications systems, and many other areas. Practical applications are stressed with an emphasis on signal processing at a systems level, in order to provide a better background for readers as technology advances and new integrated circuits become available.
The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday’s news. Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion. International corporate communications guru Paul A. Argenti provides a lively, up-to-the- minute review of the Web 2.0 landscape and analyzes the increasingly central role corporate communications plays in virtually every organizational function. Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms to Manage brand identity and company reputation Build a culture of engagement and transparency Turn stakeholders into “company evangelists” Manage internal communications across time zones and language barriers Recruit and retain the best talent Develop compelling messages based on customer and investor needs and desires Argenti and Barnes provide case studies illustrating digital communications best practices at HP, Southwest Airlines, Sony, Dell, IBM, Starbucks, HBO, FedEx, GE, and other major players. This groundbreaking book will teach you how to gain real, manageable control over your organization’s communications in today’s virtual world.