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This book provides the latest viewpoints of scientific research in the field of e-business. It is organized into three sections: “Higher Education and Digital Economy Development”, “Artificial Intelligence in E-Business”, and “Business Intelligence Applications”. Chapters focus on China’s higher education in e-commerce, digital economy development, natural language processing applications in business, Information Technology Governance, Risk and Compliance (IT GRC), business intelligence, and more.
"This books tackles issues of e-business with a vision to the future on how to bridge these gaps and close down the barriers between the different corners of the world"--Provided by publisher.
This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
Advances in Electronic Business advances the understanding of management methods, information technology, and their joint application in business processes. The applications of electronic commerce draw great attention of the practitioners in applying digital technologies to the buy-and-sell activities. This timely book addresses the importance of management and technology issues in electronic business, including collaborative design, collaborative engineering, collaborative decision making, electronic collaboration, communication and cooperation, workflow collaboration, knowledge networking, collaborative e-learning, costs and benefits analysis of collaboration, collaborative transportation and ethics.
Enhances libraries worldwide through top research compilations from over 250 international authors in the field of e-business.
"This book assesses the impact of e-business technologies on different organizations, which include higher education institutions, multinational automotive corporations, and health providers"--Provided by publisher.
The E-Business Handbook was developed in collaboration with many of the world's leading experts in this field. It covers the top academic research that is creating the principal technologies and the leading business practices for e-business, along with the important issues and social impact of electronic commerce. It presents a wide range of e-busi
This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.
Graduate Programs in Business, Education, Information Studies, Law & Social Work 2015 contains helpful facts and figures on more than 11,000 graduate programs. The comprehensive directory includes more than 1,850 institutions and their programs in all of the relevant disciplines such as accounting and finance, business management, education, law, library and information sciences, marketing, social work, and many more. Informative data profiles feature facts and figures on accreditation, degree requirements, application deadlines, contact information, financial support, faculty, and student body profiles. Two-page in-depth descriptions, written by featured institutions, offer complete details on specific graduate program, school, or department as well as information on faculty research. Comprehensive directories list programs in this volume, as well as others in the graduate series.
Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.