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Build and fly your very own model airplane design. Using clear explanations, you will learn about important design trade-offs and how to choose among them. The latest research and techniques are discussed using easy to understand language. You will discover: The special challenges faced by the smaller models and how to overcome them. How to choose the right material for each part of the airplane. Easy rules for selecting the right power system, gas or electric. When it makes sense to use one of the innovative KFm airfoils. Pros and cons of canard and multi-wing configurations. A step-by-step design process that includes goal setting and flight testing. In-depth discussions of important topics like airfoils and wing design. The sources of air drag and how to minimize their impact. ADVANCE PRAISE "This book is a joy to read! The writing style and wit add dimension in a way that is rarely found in today's reference materials. If someone has considered designing their own airplane and been put off because of complicated formulas, vocabulary and reference style that would bore even an engineer, this will convince them to go ahead and try it. Written with real people in mind and not engineers - and I mean that in a good way. This is a book that will reside along the other favorites on my bookshelf. Carlos really managed to produce a book that will last a long time and become one of the standards for modelers." - Greg Gimlick, Electrics columnist, Model Aviation magazine "RCAdvisor's Model Airplane Design Made Easy is the ultimate model airplane design book for both beginning and experienced modelers." - Richard Kline, Inventor, KFm airfoils "RCadvisor's Model Airplane Design Made Easy is a real contribution to the world's literature on the subject. It provides an excellent bridge between full scale aviation and aeromodeling, showing the relationship between the two, for better understanding of the differences and similarities which should be applied for good model performance. While thorough in detail, the book is also easily readable so that the information is simple to understand. It is a very good combination of theory and practical application. Nicely illustrated, the book is also full of common sense explanations and references to other sources of information." - John Worth, former President and Executive Director of the AMA "Carlos Reyes personably leads the reader through some basic aerodynamics, materials considerations, electric power system planning and a practical application of theory as it is applied to a finished flying model. The background history of various types of aircraft shows the development of aviation and how it relates to the models that we build and fly today, as well as how models have influenced general aviation. It is always exciting to find some 'new to me' concepts and theories, and there were several in this well-written narrative." - Ken Myers, Editor, Ampeer electric flight newsletter "No matter how long you've been aeromodelling, or what your interests are in our great hobby, the greatest thrill of all is standing behind a unique model that you've designed and built yourself, from a blank sheet of paper - or even a blank CAD file - and preparing to make that first take off. So sit yourself down in a comfy chair, read RCadvisor's Model Airplane Design Made Easy and set off on aeromodelling's greatest adventure. Let Carlos Reyes - an aeromodeller of long standing and great talent - take you through the mysteries of how to arrive at the point that every lover of model aircraft should experience." - Dereck Woodward, aeromodeller, designer and magazine writer for the past fifty years
NEW YORK TIMES BEST SELLER • Celebrated food blogger and best-selling cookbook author Deb Perelman knows just the thing for a Tuesday night, or your most special occasion—from salads and slaws that make perfect side dishes (or a full meal) to savory tarts and galettes; from Mushroom Bourguignon to Chocolate Hazelnut Crepe. “Innovative, creative, and effortlessly funny." —Cooking Light Deb Perelman loves to cook. She isn’t a chef or a restaurant owner—she’s never even waitressed. Cooking in her tiny Manhattan kitchen was, at least at first, for special occasions—and, too often, an unnecessarily daunting venture. Deb found herself overwhelmed by the number of recipes available to her. Have you ever searched for the perfect birthday cake on Google? You’ll get more than three million results. Where do you start? What if you pick a recipe that’s downright bad? With the same warmth, candor, and can-do spirit her award-winning blog, Smitten Kitchen, is known for, here Deb presents more than 100 recipes—almost entirely new, plus a few favorites from the site—that guarantee delicious results every time. Gorgeously illustrated with hundreds of her beautiful color photographs, The Smitten Kitchen Cookbook is all about approachable, uncompromised home cooking. Here you’ll find better uses for your favorite vegetables: asparagus blanketing a pizza; ratatouille dressing up a sandwich; cauliflower masquerading as pesto. These are recipes you’ll bookmark and use so often they become your own, recipes you’ll slip to a friend who wants to impress her new in-laws, and recipes with simple ingredients that yield amazing results in a minimum amount of time. Deb tells you her favorite summer cocktail; how to lose your fear of cooking for a crowd; and the essential items you need for your own kitchen. From salads and slaws that make perfect side dishes (or a full meal) to savory tarts and galettes; from Mushroom Bourguignon to Chocolate Hazelnut Crepe Cake, Deb knows just the thing for a Tuesday night, or your most special occasion. Look for Deb Perelman’s latest cookbook, Smitten Kitchen Keepers!
The Encyclopedia of Communication Theory provides students and researchers with a comprehensive two-volume overview of contemporary communication theory. Reference librarians report that students frequently approach them seeking a source that will provide them with a quick overview of a particular theory or theorist - just enough to help them grasp the general concept or theory and its relation to the discipline as a whole. Communication scholars and teachers also occasionally need a quick reference for theories. Edited by the co-authors of the best-selling textbook on communication theory and drawing on the expertise of an advisory board of 10 international scholars and nearly 200 contributors from 10 countries, this work finally provides such a resource. More than 300 entries address topics related not only to paradigms, traditions, and schools, but also metatheory, methodology, inquiry, and applications and contexts. Entries cover several orientations, including psycho-cognitive; social-interactional; cybernetic and systems; cultural; critical; feminist; philosophical; rhetorical; semiotic, linguistic, and discursive; and non-Western. Concepts relate to interpersonal communication, groups and organizations, and media and mass communication. In sum, this encyclopedia offers the student of communication a sense of the history, development, and current status of the discipline, with an emphasis on the theories that comprise it.
Investigating a whole host of species from around the globe, the first short and affordable introduction to animal behavior Investigating a whole host of species from around the globe, the first short and affordable introduction to this growing field of study “Byers ultimately makes the reader yearn to join him and watch animals for a living… an excellent example of popular-science writing.” Booklist
"Intellectually deft and lively to read, Skate Life is an important addition to the literature on youth cultures, contemporary masculinity, and the role of media in identity formation." ---Janice A. Radway, Northwestern University, author of Reading the Romance: Women, Patriarchy, and Popular Literature "With her elegant research design and sophisticated array of anthropological and media studies approaches, Emily Chivers Yochim has produced one of the best books about race, gender, and class that I have read in the last ten years. In a moment where celebratory studies of youth, youth subcultures, and their relationship to media abound, this book stands as a brilliantly argued analysis of the limitations of youth subcultures and their ambiguous relationship to mainstream commercial culture." ---Ellen Seiter, University of Southern California "Yochim has made a valuable contribution to media and cultural studies as well as youth and American studies by conducting this research and by coining the phrase 'corresponding cultures,' which conceptualizes the complex and dynamic processes skateboarders employ to negotiate their identities as part of both mainstream and counter-cultures." ---JoEllen Fisherkeller, New York University Skate Life examines how young male skateboarders use skate culture media in the production of their identities. Emily Chivers Yochim offers a comprehensive ethnographic analysis of an Ann Arbor, Michigan, skateboarding community, situating it within a larger historical examination of skateboarding's portrayal in mainstream media and a critique of mainstream, niche, and locally produced media texts (such as, for example, Jackass, Viva La Bam, and Dogtown and Z-Boys). The book uses these elements to argue that adolescent boys can both critique dominant norms of masculinity and maintain the power that white heterosexual masculinity offers. Additionally, Yochim uses these analyses to introduce the notion of "corresponding cultures," conceptualizing the ways in which media audiences both argue with and incorporate mediated images into their own ideas about identity. In a strong combination of anthropological and media studies approaches, Skate Life asks important questions of the literature on youth and provides new ways of assessing how young people create their identities. Emily Chivers Yochim is Assistant Professor in the Department of Communication Arts, Allegheny College. Cover design by Brian V. Smith
Drawing on the latest scientific research, Jason Zweig shows what happens in your brain when you think about money and tells investors how to take practical, simple steps to avoid common mistakes and become more successful. What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn’t good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart people make stupid financial decisions—and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion. Your Money and Your Brain is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions. Anyone who has ever looked back on a financial decision and said, “How could I have been so stupid?” will benefit from reading this book.
The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. "Reality Checks" throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: · escalating customer demands driving the imperative for superior value · totally integrated marketing to deliver customer value · the profound impact of electronic business on customer relationships · managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century. Hugely successful previous editions Thoroughly updated with and new cases 'Reality Checks' in each chapter to encourage pragmatic mindset
For anyone who dreams of sailing away, here's an engrossing, gritty memoir of a 15,000-mile solo expedition in a tiny, hand-made boat. Bent on discovery, Ladd ranges from Montana to a harrowing sail along the pirate-ridden coast of Panama and Colombia, across the Andes, down a 600-mile river by night to avoid guerrillas, to the Antilles and the Caribbean. Robbed, capsized, arrested and befriended, he sails and rows through a tumult of uncharted adventures. The cast of characters: Dieter, mad ex-Nazi on a desert island; Hans, the smuggler who disappears at sea; castaways, prostitutes, and fortune seekers. Stow away with a poetic storyteller on a stormy, soulful voyage through nineteen countries, on the razor's edge between freedom and fear, loneliness and love.