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El modelo del proceso. Casos en distintos ambientes organizacionales.
En la actualidad, pocos temas son tan recurrentes en los titulares de los medios de comunicación como la innovación. Pero, a la vez, de pocos se habla con tanto desconocimiento. ¿Sabríamos explicar qué es, en realidad, la innovación?, ¿creación, invención, proyectos exitosos o económicamente rentables?, ¿cuántos tipos de innovación existen?, o ¿sólo hay una clase de innovación? El directivo de Telefónica Digital, Carlos Domingo, nos da las claves necesarias para entender, aplicar y desarrollar con éxito aquellos proyectos en los que nos embarquemos. En este libro, las innovaciones de Zara, Nintendo, Gamesa, El Bulli o La Caixa, entre otros muchos, sirven de ejemplo para que conforme se avance en su lectura, se entienda, gracias a quienes han triunfado innovando, cómo proceder a través de un método claro y ordenado. Un método que permitirá comprender el proceso de la innovación como algo que se puede realizar de forma sistemática y que no está reservado a unos pocos genios de la talla de Steve Jobs o Amancio Ortega.
Virginio Gallardo propugna un estilo de dirección que acelera el potencial creativo y rompe con la cultura de las empresas sin alma.
In some cases, technology-based projects have revolutionized the way of living by contributing to job and wealth creation. These types of ventures, regardless of their outstanding relevance, are the exception rather than the norm in that they account for only a very small percentage of entrepreneurial activity. Although not ignoring these important ventures, the main goal of this title is to fully unleash the wide potential of the entrepreneurial activity, exploring and highlighting the somewhat hidden part, which is ultimately responsible for the largest part of new businesses and, as a consequence, for the wellbeing of millions of people virtually everywhere. The Handbook of Research on Approaches to Alternative Entrepreneurship Opportunities is a collection of innovative research on the methods and applications of entrepreneurial activity beyond the traditional boundaries of entrepreneurship research. While highlighting topics including collective business, organizational performance, and generational differences, this book is ideally designed for entrepreneurs, developers, researchers, business managers, industry professionals, academicians, and students seeking to draw attention to distinctive and multifaceted types of entrepreneurship.
For the ninth year running, the ISPIM Dissertation Award has attracted a wealth of PhD dissertations from all over the globe, which have once again contributed significantly to the field of Innovation Management. Comprising of submissions from the 2019 ISPIM Dissertation Award deemed to be of both high quality and high interest, The Crest of the Innovation Management Research Wave offers readers insights into the depth and breadth of research potential in the latest wave of innovation management. This publication provides a window into what the latest generation of scholars are contributing to the innovation management field, as well as into what they find significant and what might become important for the field over time. The wide selection included in this book offers a strong insight into new and upcoming developments in innovation management, drawing attention to interesting empirical areas to research. This edited volume will be of particular interest not only to students but also researchers and professional managers either interested or actively involved in cutting-edge research in the field of innovation management.
The name elBulli is synonymous with creativity and innovation. Located in Catalonia, Spain, the three-star Michelin restaurant led the world to "molecular" or "techno-emotional" cooking and made creations, such as pine-nut marshmallows, rose-scented mozzarella, liquid olives, and melon caviar, into sensational reality. People traveled from all over the world—if they could secure a reservation during its six months of operation—to experience the wonder that chef Ferran Adrià and his team concocted in their test kitchen, never offering the same dish twice. Yet elBulli's business model proved unsustainable. The restaurant converted to a foundation in 2011, and is working hard on its next revolution. Will elBulli continue to innovate? What must an organization do to create something new? Appetite for Innovation is an organizational analysis of elBulli and the nature of innovation. Pilar Opazo joined elBulli's inner circle as the restaurant transitioned from a for-profit business to its new organizational model. In this book, she compares this moment to the culture of change that first made elBulli famous, and then describes the novel forms of communication, idea mobilization, and embeddedness that continue to encourage the staff to focus and invent as a whole. She finds that the successful strategies employed by elBulli are similar to those required for innovation in art, music, business, and technology, proving the value of the elBulli model across organizations and industries.
Entrepreneurship is the backbone of a strong economy. Necessity-driven entrepreneurs make up a large portion of the employed population and analyzing their methods and habits offers numerous benefits for future workers. Nascent Entrepreneurship and Successful New Venture Creation is a valuable resource that delves into the current trends and methodologies of recent entrepreneurs and entrepreneurial activities. Highlighting relevant topics that include non-cognitive skills, intellectual capital protection, regional development, and technology-based firms, this scholarly reference source is an ideal publication for business managers, organizational leaders, professionals, and researchers that would like to discover new insights into the world of entrepreneurship.