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Si quieres conservar tu empleo o conseguir uno nuevo necesitas saber cuál es el nuevo entorno profesional y las nuevas exigencias que se presentan hoy. En este entorno incierto, ambiguo, complejo y en continuo cambio, nada de lo que sabemos es suficiente y todo es necesario. Necesitamos poner en juego las competencias clave para que nuestra carrera profesional no se detenga y, para ello, debemos introducir grandes dosis de flexibilidad, adaptación y capacidad de aprendizaje a nuestro quehacer diario. En estas páginas obtendrás las claves para aprender a vivir el cambio en primera persona, y a equilibrar las herramientas digitales con tus competencias personales, poniéndolas todas a disposición del talento: del tuyo y del de los demás.
¿Qué harás cuando te sustituya una máquina? Todo lo que conocías hasta ahora está cambiando. Estamos inmersos en una revolución industrial en la que los avances tecnológicos están eliminando puestos de trabajo a un ritmo vertiginoso y muchos trabajadores están siendo sustituidos por robots o por programas informáticos. Bienvenido a la Era Digital. Ante esta situación existen dos opciones: resistirse o adaptarse a los cambios. Si eliges la primera opción, este libro no es para ti. Ahora bien, si eliges la segunda opción y quieres convertirte en un profesional valioso e insustituible, este es tu libro. A lo largo de estas páginas vas a conocer los trucos para diseñar tu carrera profesional a base de talento, el ingrediente que una máquina, de momento, no puede sustituir. Lectura recomendada «Luis Alberto nos presenta un texto fresco y útil que combina las últimas tendencias del entorno profesional, donde el centro es la persona. Si quieres saber cómo será el trabajo del futuro y tener la preparación adecuada para cuando sea el momento, no dejes pasar esta oportunidad de leerlo». María Gutierrez | CEO y fundadora de Hiwook «Un ajustado análisis del mundo del trabajo actual y una llamada a la acción y al empoderamiento profesional. Luis Alberto Santos nos lleva a reflexionar acerca del significado del nuestro propio talento y a cuestionarnos nuestro propósito en la vida. Un libro para despertar y ponerse en movimiento». Ramón Oliver | Periodista
Practical instructions from leading vocational thinker Miller reveal how to approach work as more than just a paycheck, but as part of the calling God has placed on each life.
The 2010 edition of the Global Education Digest focuses on gender and education to mark the 15th anniversary of the Fourth World Conference on Women. Shortly after this landmark conference in 1995, the international community pledged to eliminate gender disparities at all levels of education by 2015 as part of the Millennium Development Goals (MDGs). As the official source of data to monitor advancement towards these goals, the UIS has released the Digest on the eve of the UN Millennium Summit (New York, 20-22 September) to present the latest available data to analyse national progress and pitfalls in offering every child and young person equal access to education regardless of their sex. According to the Digest, boys and girls in only 85 countries will have equal access to primary and secondary education by 2015, if present trends continue. Seventy-two countries are not likely to reach the goal - among which, 63 are far from reaching parity at the secondary level.
From the bestselling author of the acclaimed Chaos and Genius comes a thoughtful and provocative exploration of the big ideas of the modern era: Information, communication, and information theory. Acclaimed science writer James Gleick presents an eye-opening vision of how our relationship to information has transformed the very nature of human consciousness. A fascinating intellectual journey through the history of communication and information, from the language of Africa’s talking drums to the invention of written alphabets; from the electronic transmission of code to the origins of information theory, into the new information age and the current deluge of news, tweets, images, and blogs. Along the way, Gleick profiles key innovators, including Charles Babbage, Ada Lovelace, Samuel Morse, and Claude Shannon, and reveals how our understanding of information is transforming not only how we look at the world, but how we live. A New York Times Notable Book A Los Angeles Times and Cleveland Plain Dealer Best Book of the Year Winner of the PEN/E. O. Wilson Literary Science Writing Award
The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer? Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot. In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products. But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore. In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo. But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall. TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.