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The Routledge Handbook of Soft Power (2nd Edition) offers a comprehensive, detailed, and ground-breaking examination of soft power – a key factor in cultural diplomacy, cultural relations, and public diplomacy. Interrogating soft power as influence, the handbook examines manifestations in media, public mind, policy, and theory – in a fraught geopolitical climate, one demanding reconceptualization of soft power’s role in state and civic society behaviour. Part I provides important new conceptualization and critical analysis of soft power from international relations, philosophical, and other social theoretical perspectives; analyses multiple methods of soft power measurement and makes proposals; and connects soft power innovatively with other concepts Part II addresses soft power and contemporary issues by examining new technology and soft power intentions, soft power and states’ performance during the global pandemic, and soft power and values Part III investigates cases from China, France, Greece, Israel, Japan, Kazhakstan, Poland, Russia, South Korea, Spain, Türkiye, and the United States – some in combination. This innovative handbook is a definitive resource for inquirers into soft power desiring to familiarize themselves with cutting-edge debates and research. It will be of interest and value to students, researchers, and policy makers working in cultural relations, international communication, international relations, public diplomacy, and contiguous fields.
The present volume reviews and revisits the life and work of Spanish writer, editor, and intellectual Esther Tusquets (1936–2012). The author of some seven novels, three collections of short stories, two books for children, seven volumes of essays and memoirs, and an extensive corpus of journalistic and other short prose texts, Tusquets’s contributions to contemporary Spanish culture and literature are vast and heterogeneous. Most academic scholarship to date has been dedicated to Tusquets’s groundbreaking novelistic trilogy (El mismo mar de todos los veranos [1978], El amor es un juego solitario [1979], Varada tras el último naufragio [1980]) and to her unified short-story collection, Siete miradas en el mismo paisaje (1979). The essays contained in Esther Tusquets: Scholarly Correspondences offer new readings of the author’s canonical fiction and delve into the largely unexplored terrain of her non-fiction. Participating faculty-scholars include Nina L. Molinaro (University of Colorado at Boulder); Maureen Tobin Stanley (University of Minnesota Duluth); Inmaculada Pertusa-Seva (Western Kentucky University); Laura Lonsdale (Queen’s College, University of Oxford); Stacey Dolgin Casado (University of Georgia); Abigail Lee Six (Royal Holloway, University of London); María Elena Soliño (University of Houston); Mayte de Lama (Elon University); Catherine G. Bellver (University of Nevada, Las Vegas); Rosalía Cornejo Parriego (University of Ottawa); Meri Torras Francès (Universitat Autònoma de Barcelona); and Mary S. Vázquez (Davidson College). The volume concludes with a complete bibliography by Tiffany L. Malloy of works by and about Tusquets.
In recent decades, the external action of the European Union (EU) has been undergoing considerable change. An expansion of the EU’s external policy portfolio can be observed in many areas as previous policies for internal purposes – such as competition, energy, the environment, justice and home affairs or monetary governance but also gender, science, culture or higher education – have developed external dimensions. This book addresses the EU’s potential to become a more joined-up global actor in its external engagement. It uses a single and innovative analytical framework to examine three clusters of policies: EU internal sectoral and cross-cutting policies with long-standing external engagement, those which have been undergoing considerable change, and originally internal policies whose external dimensions are comparatively more recent. It identifies key explanatory factors for the emergence of (certain forms of) EU external engagement and identifies patterns of the evolving relations between EU internal and external sectoral policies. As such, the book examines and assesses exciting new empirical and theoretical research avenues into European integration studies and offers insights into the extent to which the EU may be considered a more joined-up global actor developing sectoral diplomacies. This text will be of key interest to scholars and students as well as practitioners in the fields of European Union politics, European Union foreign policy, European Politics, diplomacy studies, and more broadly law and international relations.
This book offers models and frameworks to analyze your service delivery systems as a whole. It presents the framework to solve customer problems by delivering the right knowledge at the right time to the right place and take advantage of the efficiency that technology and algorithms offer. Why do so many brilliant plans fail to deliver in practice? Why can’t your employees just do what you want them to do? In most cases, because the operations eco-system in which those plans must be deployed fails to fully understand the problem that needs to be solved. The fourth industrial revolution is seeing advances in Artificial Intelligence industrialize the service sector. But, despite the cost-cutting that these advances offer firms are still struggling to stay competitive. That is because they think that cost-cutting delivers increased efficiency whereas it is the other way around: increased efficiency cuts costs. And the heart of efficiency in delivering services is people and their knowledge. As industrialization drives ever more standardized offerings and ever little human contact it is in those rare moments of human interaction where the greatest opportunity to add or destroy value lies. It is human brains and the knowledge they contain that are best suited to problem-solving and individualizing client solutions. The real competitive edge will become the ability to foresee and individualize problem-solving. To do this, firms must start thinking of knowledge as inventory – who knows what, who needs to know what and where and when do they need to know it.
Why it is a mistake to let commercial entertainment serve as America's de facto ambassador to the world
"At the same time that this chapter continues to introduce readers to Tete Montoliu's life, musical work, and impact, it also challenges certain transnational assumptions regarding Spanish jazz. It is important to attend to ways in which the listening practices of mid-twentieth-century Anglophone audiences were shaped by the popular jazz market. In particular, it is by dispensing with misrepresentations of the connection between jazz and flamenco that readers can move beyond mere sketches of Spain and begin to appreciate the full complexity of Iberian jazz. This effort is further supported by Montoliu's own strong opinion that "Mezclar flamenco con el jazz es como mezclar las almejas con el chocolate. Es una mezcla imposible de digerir" [Mixing flamenco with jazz is like mixing clams with chocolate. It is a mixture that is impossible to digest"--
This study explores the interaction of language, culture and identity in contemporary Catalonia and rejects the exclusion of Castilian as a language capable of expressing 'Catalan-ness'. This study, charting the construction of a Catalan identity from the nineteenth-century cultural renaissance until the present day, explores the interaction of language, culture and identity in contemporary Catalonia. Drawing on postcolonial and multicultural literary theories, it argues that Castilian- and Catalan-language narratives are expressions of the same culture. Through detailed analyses of texts by Terenci Moix, Francisco Candel, Ignasi Riera, Montserrat Roig, Juan Marsé, Ramon Pallicé, and Manuel Vázquez Montalbán, among others, the author demonstrates that such writers share similar preoccupations and points of view and also engage in a complex literary and cultural dialogue that cuts across the established linguistic divisions that characterise cultural politics in Catalonia. The Catalan literary establishment's exclusion of Castilian as a language capable of expressing 'Catalan-ness' ischallenged and the author proposes redefining traditional understandings of Catalan literature to take into account texts produced by all members of Catalan society. Stewart King is a lecturer in Hispanic Studies at Monash University, Australia.