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Eight Amazing Engineering Stories reveals the stories behind how engineers use specific elements to create the material world around us. In eight chapters, the EngineerGuy team exposes the magnificence of the innovation and engineering of digital camera imagers, tiny accelerometers, atomic clocks, enriched uranium, batteries, microwave ovens, lasers, and anodized metals. In addition, short primers cover the scientific principles underlying the engineering, including waves, nuclear structure, and electronic transitions. "In Depth" sections cover entropy, semiconductors, and the mathematics of capacitors. Eight Amazing Engineering Stories forms the basis of the fourth series of EngineerGuy videos found on-line.
What makes a good story or a screenplay great? The vast majority of writers begin the storytelling process with only a partial understanding where to begin. Some labor their entire lives without ever learning that successful stories are as dependent upon good engineering as they are artistry. But the truth is, unless you are master of the form, function and criteria of successful storytelling, sitting down and pounding out a first draft without planning is an ineffective way to begin. Story Engineering starts with the criteria and the architecture of storytelling, the engineering and design of a story--and uses it as the basis for narrative. The greatest potential of any story is found in the way six specific aspects of storytelling combine and empower each other on the page. When rendered artfully, they become a sum in excess of their parts. You'll learn to wrap your head around the big pictures of storytelling at a professional level through a new approach that shows how to combine these six core competencies which include: • Four elemental competencies of concept, character, theme, and story structure (plot) • Two executional competencies of scene construction and writing voice The true magic of storytelling happens when these six core competencies work together in perfect harmony. And the best part? Anyone can do it!
Focusing on basic skills and tips for career enhancement, Engineer Your Own Success is a guide to improving efficiency and performance in any engineering field. It imparts valuable organization tips, communication advice, networking tactics, and practical assistance for preparing for the PE exam—every necessary skill for success. Authored by a highly renowned career coach, this book is a battle plan for climbing the rungs of any engineering ladder.
At most technology companies, you'll reach Senior Software Engineer, the career level for software engineers, in five to eight years. At that career level, you'll no longer be required to work towards the next pro? motion, and being promoted beyond it is exceptional rather than ex? pected. At that point your career path will branch, and you have to decide between remaining at your current level, continuing down the path of technical excellence to become a Staff Engineer, or switching into engineering management. Of course, the specific titles vary by company, and you can replace "Senior Engineer" and "Staff Engineer" with whatever titles your company prefers.Over the past few years we've seen a flurry of books unlocking the en? gineering management career path, like Camille Fournier's The Man? ager's Path, Julie Zhuo's The Making of a Manager, Lara Hogan's Re? silient Management and my own, An Elegant Puzzle. The manage? ment career isn't an easy one, but increasingly there are maps avail? able for navigating it.On the other hand, the transition into Staff Engineer, and its further evolutions like Principal and Distinguished Engineer, remains chal? lenging and undocumented. What are the skills you need to develop to reach Staff Engineer? Are technical abilities alone sufficient to reach and succeed in that role? How do most folks reach this role? What is your manager's role in helping you along the way? Will you enjoy being a Staff Engineer or you will toil for years to achieve a role that doesn't suit you?"Staff Engineer: Leadership beyond the management track" is a pragmatic look at attaining and operate in these Staff-plus roles.
For the last 25 years, Sunday nights at 8pm on C-SPAN has been appointment television for many Americans. During that time, host Brian Lamb has invited people to his Capitol Hill studio for hour-long conversations about contemporary society and history. In today’s soundbite culture that hour remains one of television’s last vestiges of in-depth, civil conversation. First came C-SPAN’s Booknotes in 1989, which by the time it ended in December 2004, was the longest-running author-interview program in American broadcast history. Many of the most notable nonfiction authors of its era were featured over the course of 800 episodes, and the conversations became a defining hour for the network and for nonfiction writers. In January 2005, C-SPAN embarked on a new chapter with the launch of Q and A. Again one hour of uninterrupted conversation but the focus was expanded to include documentary film makers, entrepreneurs, social workers, political leaders and just about anyone with a story to tell. To mark this anniversary Lamb and his team at C-SPAN have assembled Sundays at Eight, a collection of the best unpublished interviews and stories from the last 25 years. Featured in this collection are historians like David McCullough, Ron Chernow and Robert Caro, reporters including April Witt, John Burns and Michael Weisskopf, and numerous others, including Christopher Hitchens, Brit Hume and Kenneth Feinberg. In a March 2001 Booknotes interview 60 Minutes creator Don Hewitt described the show’s success this way: “All you have to do is tell me a story.” This collection attests to the success of that principle, which has guided Lamb for decades. And his guests have not disappointed, from the dramatic escape of a lifelong resident of a North Korean prison camp, to the heavy price paid by one successful West Virginia businessman when he won $314 million in the lottery, or the heroic stories of recovery from the most horrific injuries in modern-day warfare. Told in the series’ signature conversational manner, these stories come to life again on the page. Sundays at Eight is not merely a token for fans of C-SPAN’s interview programs, but a collection of significant stories that have helped us understand the world for a quarter-century.
If Amazon can't win in China, can anyone? When Amazon CEO Jeff Bezos visited China in 2007, he expected that one day soon China would be a double-digit percentage of Amazon's sales. Yet, by 2019, Amazon, the most powerful and successful ecommerce company in the world, had quit China. In Winning in China: 8 Stories of Success and Failure in the World's Largest Economy, Wharton experts Lele Sang and Karl Ulrich explore the success and failure of several well-known companies, including Hyundai, LinkedIn, Sequoia Capital, and InMobi, as more and more businesses look to reap profits from the demand of 1.4 billion people. Sang, Global Fellow at the Wharton School of the University of Pennsylvania, and Ulrich, Vice Dean of Entrepreneurship and Innovation at the Wharton School, answer four critical questions: Which factors explain the success (or failure) of foreign companies entering China?What challenges and pitfalls can a company entering China expect to encounter? How can a prospective entrant realistically assess its chances? Which managerial decisions are critical, and which approaches are most effective? Sang and Ulrich answer these questions by examining the stories of eight well-known and respected companies that have entered China. They study: How Norwegian Cruise Line's entry into China displays how cultural differences can boost or sink different companies; How Intel, one of the oldest, most respected firms in Silicon Valley, thrived in a country that seems to favor agile upstarts; How Zegna, the Italian luxury brand, has emerged as another surprising success story and how it plans to navigate new headwinds from the COVID-19 pandemic.Through these engaging and illuminating stories, Sang and Ulrich offer a framework and path for organizations looking for a way to successfully enter the world's largest economy. History can be a teacher, and China, a country with 3,500 years of written history, has much to teach.
This text has been revised to coincide with the directive by ABET (the Accrediting Board for Engineering and Technology) to expand the ethics for engineering course. Other topics new to this edition include computer ethics, environmental ethics, corporate loyalty and collegiality.
From the acclaimed author of The Pencil and To Engineer Is Human, The Essential Engineer is an eye-opening exploration of the ways in which science and engineering must work together to address our world’s most pressing issues, from dealing with climate change and the prevention of natural disasters to the development of efficient automobiles and the search for renewable energy sources. While the scientist may identify problems, it falls to the engineer to solve them. It is the inherent practicality of engineering, which takes into account structural, economic, environmental, and other factors that science often does not consider, that makes engineering vital to answering our most urgent concerns. Henry Petroski takes us inside the research, development, and debates surrounding the most critical challenges of our time, exploring the feasibility of biofuels, the progress of battery-operated cars, and the question of nuclear power. He gives us an in-depth investigation of the various options for renewable energy—among them solar, wind, tidal, and ethanol—explaining the benefits and risks of each. Will windmills soon populate our landscape the way they did in previous centuries? Will synthetic trees, said to be more efficient at absorbing harmful carbon dioxide than real trees, soon dot our prairies? Will we construct a “sunshade” in outer space to protect ourselves from dangerous rays? In many cases, the technology already exists. What’s needed is not so much invention as engineering. Just as the great achievements of centuries past—the steamship, the airplane, the moon landing—once seemed beyond reach, the solutions to the twenty-first century’s problems await only a similar coordination of science and engineering. Eloquently reasoned and written, The Essential Engineer identifies and illuminates these problems—and, above all, sets out a course for putting ideas into action.
An all-access, firsthand account of the life and music of one of history's most beloved bands--from an original mastering engineer at Abbey Road Geoff Emerick became an assistant engineer at the legendary Abbey Road Studios in 1962 at age fifteen, and was present as a new band called the Beatles recorded their first songs. He later worked with the Beatles as they recorded their singles “She Loves You” and “I Want to Hold Your Hand,” the songs that would propel them to international superstardom. In 1964 he would witness the transformation of this young and playful group from Liverpool into professional, polished musicians as they put to tape classic songs such as “Eight Days A Week” and “I Feel Fine.” Then, in 1966, at age nineteen, Geoff Emerick became the Beatles’ chief engineer, the man responsible for their distinctive sound as they recorded the classic album Revolver, in which they pioneered innovative recording techniques that changed the course of rock history. Emerick would also engineer the monumental Sgt. Pepper and Abbey Road albums, considered by many the greatest rock recordings of all time. In Here, There and Everywhere he reveals the creative process of the band in the studio, and describes how he achieved the sounds on their most famous songs. Emerick also brings to light the personal dynamics of the band, from the relentless (and increasingly mean-spirited) competition between Lennon and McCartney to the infighting and frustration that eventually brought a bitter end to the greatest rock band the world has ever known.
The harrowing story of five men who were sent into a dark, airless, miles-long tunnel, hundreds of feet below the ocean, to do a nearly impossible job—with deadly results A quarter-century ago, Boston had the dirtiest harbor in America. The city had been dumping sewage into it for generations, coating the seafloor with a layer of “black mayonnaise.” Fisheries collapsed, wildlife fled, and locals referred to floating tampon applicators as “beach whistles.” In the 1990s, work began on a state-of-the-art treatment plant and a 10-mile-long tunnel—its endpoint stretching farther from civilization than the earth’s deepest ocean trench—to carry waste out of the harbor. With this impressive feat of engineering, Boston was poised to show the country how to rebound from environmental ruin. But when bad decisions and clashing corporations endangered the project, a team of commercial divers was sent on a perilous mission to rescue the stymied cleanup effort. Five divers went in; not all of them came out alive. Drawing on hundreds of interviews and thousands of documents collected over five years of reporting, award-winning writer Neil Swidey takes us deep into the lives of the divers, engineers, politicians, lawyers, and investigators involved in the tragedy and its aftermath, creating a taut, action-packed narrative. The climax comes just after the hard-partying DJ Gillis and his friend Billy Juse trade assignments as they head into the tunnel, sentencing one of them to death. An intimate portrait of the wreckage left in the wake of lives lost, the book—which Dennis Lehane calls "extraordinary" and compares with The Perfect Storm—is also a morality tale. What is the true cost of these large-scale construction projects, as designers and builders, emboldened by new technology and pressured to address a growing population’s rapacious needs, push the limits of the possible? This is a story about human risk—how it is calculated, discounted, and transferred—and the institutional failures that can lead to catastrophe. Suspenseful yet humane, Trapped Under the Sea reminds us that behind every bridge, tower, and tunnel—behind the infrastructure that makes modern life possible—lies unsung bravery and extraordinary sacrifice.