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Elephants Ed and Kip are thrilled that Bug will play with them, but their game goes awry when hungry Crocodile gets involved. Short sentences, controlled vocabulary, and bright, friendly illustrations make this an excellent choice for children just beginning to read independently.
Where the science of black holes, gravitational waves, and time travel will likely lead us, as reported by spacetime's most important theoreticians and observers.
A gorgeous and timely novel based on the incredible story of Sophie Scholl, a young German college student who challenged the Nazi regime during World War II as part of The White Rose, a nonviolent resistance group.
Along the Mekong, from northern Tibet to Lijiang, from Luang Prabang to Phnom Penh to Can Lo, I moved from one world to another, among cultural islands often ignorant of each other’s presence. Yet each island, as if built on shifting sands and eroded and reshaped by a universal sea, was re-forming itself, or was being remolded, was expanding its horizons or sinking under the rising waters of a cultural global warming. It was a journey between worlds, worlds fragiley conjoined by a river both ominous and luminescent, muscular and bosomy, harsh and sensuous. From windswept plateaus to the South China Sea, the Mekong flows for three thousand miles, snaking its way through Southeast Asia. Long fascinated with this part of the world, former New York Times correspondent Edward Gargan embarked on an ambitious exploration of the Mekong and those living within its watershed. The River’s Tale is a rare and profound book that delivers more than a correspondent’s account of a place. It is a seminal examination of the Mekong and its people, a testament to the their struggles, their defeats and their victories.
A house has a face, hills change their shapes, a rainbow reverses its colors, and a balloon takes a boy to the moon. The day is full of surprises! "Bye, Ben," says his sister as Ben's red balloon takes him up, up, up . . . past bees in a tree, a kite on the big hill, and a rainbow in the clouds. When Ben finally reaches the moon, he puts moon rocks in his pockets and comes down again. Now the rainbow, the hill, the kite, the tree, and the bees all wear happy faces. And it's his sister's turn! Colorful cut-paper-and-ink artwork holds humorous surprises for the observant reader. All objects have life and are subject to change, underscoring Ben's sense of joy and wonder. An I Like to Read(R) book. Guided Reading Level D.
The idea that business is only about the money doesn’t hold true in the twenty-first century, when companies around the world are giving up traditional distinctions in order to succeed. Yet our expectations for businesses remain under the sway of an outdated worldview that emphasizes profits for shareholders above all else. The Power of And offers a new narrative about the nature of business, revealing the focus on responsibility and ethics that unites today’s most influential ideas and companies. R. Edward Freeman, Kirsten E. Martin, and Bidhan L. Parmar detail an emerging business model built on five key concepts: prioritizing purpose as well as profits; creating value for stakeholders as well as shareholders; seeing business as embedded in society as well as markets; recognizing people’s full humanity as well as their economic interests; and integrating business and ethics into a more holistic model. Drawing on examples across companies, industries, and countries, they show that these values support persevering in hard times and prospering over the long term. Real-world success stories disprove the conventional wisdom that there are unavoidable trade-offs between acting ethically and succeeding financially. The Power of And presents a conceptual revolution about what it means for business to be responsible, providing a new story for us to tell in order to help all kinds of companies thrive.
Every leader realizes the importance of an effective communication strategy. But, how do you consistently succeed in telling the story of your brand or organization? It takes a model and a guidebook written by three authors who have spent decades learning the art and science of creating powerful stories for some of the world's best marketing organizations. Crafting Persuasion describes the ABCDE model (audience, behavior, content, delivery and evaluation) in a step by step guide that is as important to storytelling as the 4 P's are to marketing. It is a model that works in any setting. Whether you are an engineer running a start-up or an NGO trying to sway public opinion or a CEO evaluating a marketing plan or a government officer charged with communicating a critical message or policy, this book is for you. The strategic principles of Crafting Persuasion have been taught over the past decade at the U.S. State Department and other leading organizations. It is designed for those who have the responsibility to persuade an audience, but never had any formal training on how to do this. It is filled with real world examples from the business and non-profit worlds, along with an enlightening companion website (www.craftingpersuasion.com). So, regardless of your communication challenge, Crafting Persuasion will show you how to create a communication strategy to win over audiences and reach your personal and professional goals.