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Conference Proceedings of 20th European Conference on Research Methods in Business and Management
These proceedings represent the work of researchers participating in the 17th European Conference on Research Methodology for Business and Management Studies (ECRM) which is being hosted this year by Università Roma TRE, Rome, Italy on 12-13 July 2018.
The European Conference on Research Methodology for Business and Management Studies was established 19 years ago. This event has been held in countries across Europe, including Ireland, England, France, Malta, Portugal, Spain to mention only a few of the countries who have hosted it. The conference is generally attended by participants from more than 25 countries. The Electronic Journal of Business Research Methods (indexed by Scopus) publishes a special edition of the best papers presented at this conference. The conference once again played host to the Innovation in Teaching of Research Methodology Excellence Awards
These proceedings represent the work of researchers participating in the 16th European Conference on Research Methodology for Business and Management Studies (ECRM 2017) which is being hosted this year by the Dublin Institute of Technology, Dublin, Ireland on 22‐23 June 2017. ECRM is a recognised event on the international research conferences calendar and provides a valuable platform for individuals to present their research findings, display their work in progress and discuss conceptual and empirical advances in the areas of research methodology. It provides an important opportunity for researchers and practitioners to come together to share their experiences of researching in this varied and expanding field. The conference this year will be opened with a keynote presentation by Professor Emma Bell who will address the topic Methodology‐as‐Technique and the Meaning of Rigour in Globalised Management Research. Later in the day Dr Frank Bannister will talk about The Philosophy of Explanation. The second day of the conference will be opened by Professor Cathal MacSwiney Brugha, who will address the topic Using Research Methodology to Explain the Rise of the Trump/Brexit Phenomenon, and the Weakness of Modern Governance. With an initial submission of 130 abstracts, after the double blind, peer‐review process there are 45 academic research papers, 11 PhD research papers and 4 work in progress papers published in these conference proceedings. These papers represent truly global research in the field, with contributions from Australia, Belgium, China, Czech Republic, Denmark, Finland, France, Germany, Indonesia Iran, Ireland, Mexico, New Zealand, Nigeria, Poland, Portugal, South Africa, Sri Lanka, Sweden, United Kingdom and United States of America, Zimbabwe.
A brand is a valuable asset, and loyalty to a particular brand is the source of revenue and profitability of the business. Brand loyalty is significant for the business growth and expansion of companies in the electronics sector. A populated country, Bangladesh has a substantial expenditure on electronic appliances, and the demand for these household items increases over the period; however, customers are not always loyal to a particular brand. Marketing literature shows that customer satisfaction and brand confidence directly affect brand loyalty, and brand trust mediates their relationship. Due to the technological advance of social media, technology has an essential role in the customer's decision to buy household appliances. The existing literature has not focused on this massive demand for electronic appliances, customer satisfaction, loyalty, trust, and social media's significant role in consumer buying behavior. The book shoed the investigation of the effect of customer satisfaction and brand trust of electronic home appliances on brand loyalty and the mediating role of brand trust in customer satisfaction and trust relationship. The study also examined the extent to which customers believe social media information influences them. The study gathered data from 523 Bangladeshi respondents from Dhaka by conducting a survey. The data were analyzed with SPSS and CB-SEM (AMOS) for the hypothesis test. The findings revealed that customer satisfaction and brand trust significantly impact brand loyalty, and social media moderates those significant relationships. The result of the study contributed to the expectancy-disconfirmation theory, trust-commitment theory, brand loyalty theory, and theory of reasoned action by presenting empirically-based insight into customer satisfaction, brand trust, and brand loyalty constructs in electronic home appliances in Bangladesh. In addition, the results provided a practical insight into marketing and brand management. They suggested the practicing managers in developing product quality with customer preference, building trust through maintaining brand image and creating awareness among the customers, and considering the significance of social media and its usage. The research used probabilistic sampling techniques, both rural and urban customers, only a single home appliance, and PLS-SEM statistical tool for analysis. Future researchers could focus and include other variables such as price or advertising; consider loyalty separately, and use both urban and rural customers to have better predictions.
The study of learning versus teaching development has a significant impact on facilitating learners’ development to use ICT-based digital technology. As innovation has developed, it has also changed how instructors connect with their understudies and study halls. To better understand these technological developments, further study is required. The Handbook of Research on Learning in Language Classrooms Through ICT-Based Digital Technology considers technology from the fields of ICT-based digital technology, facilitating learning, teaching development, language, and linguistics. This book also assesses the effectiveness of technology uses in ICT-based digital technology and language classrooms as well as considers the successful methods of teaching and language topics in the teaching-learning phase through technology. Covering key topics such as artificial intelligence, gamification, media, and technology tools, this premier reference source is ideal for computer scientists, administrators, principals, researchers, academicians, practitioners, scholars, instructors, and students.
The path for doctoral students is laden with obstacles and challenges that can cause students to stumble if they are not prepared for what their future holds. In order to avoid the uncertainty, anxiety, and stress that can consume doctoral students, a comprehensive guide is needed that provides the best practices and strategies to support them in their professional journeys. The Research Anthology on Doctoral Student Professional Development considers the difficulties associated with being a doctoral student such as mental health issues and provides different avenues for success such as mentorship and group study. The text seeks to provide a thorough investigation into what it means to be a doctoral student in order to best prepare potential and current students for what to expect. Moreover, it discusses best practices for developing dissertations. Covering a range of topics such as anxiety, research methods, and dissertations, this major reference work is ideal for researchers, academicians, scholars, practitioners, instructors, and students.