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This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world’s largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into China’s market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space.
Education and business collaboration are required to support evolving workforce needs and create stable employment for all. The future workforce needs to be agile, flexible, communicative, collaborative, problem-solvers, and above all lifelong learners. The future business education system must be focused on lifelong learning advancements from collaboratively designed apprenticeships leading to the accomplishment of learner’s knowledge, skills and competencies. Proper grooming of appropriate competencies, skills, and learning must be pivotal in the journey of the workforce of 2030. The business education has been evolving slowly over time but now it requires transformation and Higher Education Institutions have to play a key role in this transformation. The 2030 business education system will have to prepare learners for multiple workforce pathways throughout their careers. The book aims to address the current issues and problems and draw the solutions by Re-imagining Business Education and Industry in 2030.
Alibaba, JD.com, Tencent and a growing group of innovative brands, retailers and digital pioneers, fueled by the demands of the most spoiled consumers in the world have spurred a retail renaissance and plotted a course for the future of retail and consumption around the world. If you want to see the future of retail and commerce, read this book, and then, if you can, spend a week shopping in Shanghai. “ The gravitational force of retail has moved east and industry executives that ignore this monumental shift do so at their peril. “New Retail” is a concise, no nonsense look into one of the most profound revolutions in retail history. Authors Dudarenok and Michael Zakkour provide a clear and well documented narrative on how companies like Alibaba, JD and Tencent are, quite literally, reinventing the modern concept of retail. ” Doug Stephens, Founder of Retail Prophet and Author of Reengineering Retail: The Future of Selling in a Post-Digital World
Abstract Book : National Level Conference on "Reimagining Commerce & Management Education in the Light of NEP 2020" Wednesday, The 8th Feb. 2023 Dr. Nita Honrao, Organizing Secretary Dr. Shaila Nibjiya Treasurer Editor Dr. Girish Daga Mrs. Minal Bhuptani, Dr. Vaibhav Chinchmaltpure, Mrs. Pooja Mohta Publisher, Dr. Deepak S. Dhote Principal, Brijlal Biyani Science College, Amravati & https://ijcams.com/ Date of Publication Wednesday, The 8th Feb. 2023
"Reimagining Fashion Marketing: Dynamic Trends and Shifts" delves into the evolving landscape of fashion marketing, exploring how contemporary strategies are reshaping the industry. This insightful book examines the impact of digital innovation, consumer behavior changes, and sustainability on fashion marketing practices. It provides a comprehensive analysis of emerging trends, such as influencer marketing, virtual fashion shows, and the rise of ethical brands, offering readers a detailed understanding of the shifts transforming how fashion is promoted and consumed. Through case studies and expert insights, the book serves as an essential guide for professionals and enthusiasts aiming to navigate and succeed in the dynamic world of fashion marketing.
The COVID-19 pandemic has dramatically changed social interactions. Social distancing policies, lockdowns, and mandatory quarantines have accelerated the technological mediation of communication (e.g. AI-mediated communication, computer-mediated communication) on an unprecedented scale, willingly or otherwise. Many physical activities such as office work, education, and conferences have had to be performed in the online space through social media apps, the metaverse or specialized programs on mobile phones or laptops as part of pandemic control efforts. As a result, digitally mediated channels have become critical for information acquisition and communication across a wide spectrum of human activities such as education, social interaction, entertainment, and commercial activities. Human beings are increasingly reliant on non-human agents, including social media, Artificial Intelligence (AI) powered tools, or smartphone mobile devices for most routine activities, professional communication, and social interactions. As scientific understanding of COVID-19 improves, pandemic restrictions are gradually loosening. However, it remains to be seen whether the pandemic communication paradigm characterized by heavy technological mediation and reliance on non-human agents will also gradually decline, or will the paradigm shift become deeply entrenched with further acceleration of dependency on technological mediation and non-human agents.
Reimagining Communication: Mediation explores information and media technologies across a variety of contemporary platforms, uses, content variations, audiences, and professional roles. A diverse body of contributions in this unique interdisciplinary resource offers perspectives on digital games, social media, photography, and more. The volume is organized to reflect a pedagogical approach of carefully laddered and sequenced topics, which supports experiential, project-based learning in addition to a course’s traditional writing requirements. As the field of Communication Studies has been continuously growing and reaching new horizons, this volume synthesizes the complex relationship of communication to media technologies and its forms in a uniquely accessible and engaging way. This is an essential introductory text for advanced undergraduate and graduate students and scholars of communication, broadcast media, and interactive technologies, with an interdisciplinary focus and an emphasis on the integration of new technologies.
Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in this dynamic landscape. New Trends in Marketing and Consumer Science is the groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer science. This book offers a roadmap for scholars to navigate the evolving landscape with confidence and foresight while delving into the trends shaping the future of these disciplines. From AI and machine learning to sustainability and ethical marketing, each chapter provides invaluable insights and practical strategies for addressing the challenges of today and anticipating those of tomorrow.
About the Book The episode of COVID-19 is influencing each part of life be it social or affordable the world over. As India is now seeing the sweeping effects of the pandemic, this issue expects to give a knowledge into the most likely changes in the use of technology in India in the post covid-19 period. We intend to deliver what will be the scope of technology in india also, recommendations by the specialists and academicians for the change in the style of education The inconvenience of "Lock Down" to forestall the infectious impact of the said infection, has streamed down the antagonistic consequences for pretty much tech and other industries in India. Work from home, social removing, travel limitations, worldwide exchange limitation, limitations on household exchange and other such measures have influenced nearly each business segment. Numerous business areas were set down since the start of the episode of the pandemic, for example, the travel industry, retail area and advanced education to give some examples unavoidably that they needed to slash their representatives' compensations but parallelly it has given more scope and area for tech industry to flourish. Going computerized is another pattern occurring in pretty much every division including training. Because of conclusion of instructive foundations, online instruction is the main medium to let the instruction not endure because of the dread of infection contamination. On the web training is not liberated from difficulties and issues of its own, in any case, it is the need of great importance. With this book, an exertion has been made to give a stage in high contrast to the academicians and examination researchers to give their knowledge into the different social and conservative issues related with the COVID-19 pandemic. This will support the policymakers and the masterminds to lead the way forward in the 'New Normal' India.