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This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
Global retail e-commerce sales are expected to reach $4.8 trillion by 2021! Ecommerce is expanding in every direction and becoming a more integral part of the consumer experience worldwide. Ecommerce sales currently account for 17.2% of all retail sales, with online shopping itself growing 13.7% year-on-year. There’s really never been a better time to get online. It’s actually important that you learn about e-commerce as soon as you can because it (especially mobile e-commerce) has grown by 300% over the last few years with revenue of $700 billion in the US just last year. So, here we are with our Awesome Ecommerce Income Mastery Training Guide which covers: · What are the advantages of having an e-commerce business · The most crucial emerging Ecommerce Trends to Follow this year · How To Start A Successful Ecommerce Business – step by step · What are the Latest Business Ideas for setting up an ecommerce business. · How to do e-commerce blogging · What are the best strategies to increase your overall e-commerce revenue · Finding the right e-commerce niche that you can dominate! · How can you improve the landing Page Conversions of your E-commerce business. · How can you Set Up a Facebook Ad Funnel for eCommerce Products. · Successful Ecommerce Business Stories to inspire · And much more! A well-established ecommerce business is a great feat as it helps you build your brand a lot faster, broadens your marketplace exponentially Creating a marketing strategy for ecommerce is therefore not just about how to get more sales but also making the customer experience better, building brand awareness, and building a lasting relationship with your customers. These Ecommerce statistics can help you see the big picture by answering some relevant questions. By 2040, around 95% of all purchases are expected to be via ecommerce. With a reach of 75.4%, Amazon was the most popular shopping app in the US in mid-2018. PayPal had 267M active registered accounts by the fourth quarter of 2018. 61% of online shoppers made an online purchase related to fashion, which is higher than any other product category. Worldwide, the share of m-commerce in all ecommerce is expected to rise to 72.9% by 2021. Online stores that have a social media presence have 32% more sales on average than stores that don’t. On average, 52% of online stores have omnichannel capabilities. While the ecommerce economy is poised for significant growth in the coming months and years, you can only expect to see results if you approach it in the right way. That means focusing on the critical tips for ecommerce success. Well, we have put together all the resources you need to tap into this incredible marketing potential with this well researched, comprehensive Ecommerce Income Mastery Training Guide. It is jampacked with valuable information on a wide variety of topics from latest ecommerce business ideas, emerging trends, finding the right product niche, ecommerce blogging tips, improving landing page conversions, to using Facebook, Instagram and Twitter for driving more ecommerce sales and successful business stories.
Make Your Online Business Stand Out From All the Rest With This Complete Guide to Social Media Marketing And E-Commerce Would you like to: Start a very profitable online business or to improve the existing one? Gain the edge over other online businesses out there? Maximize your income? Learn the secret for building the greatest online empire ever? But you: Already tried some similar guides without success? Don't have much time to invest in improving your business? This bundle can offer you all of that and much more. Inside these books, you will find detailed step-by-step instructions on how to have a successful online business with the help of social media marketing. In today's world, the success of an online business comprises of two parts. One is e-commerce business quality, and the other is social media ranking. Those two are so much intertwined that they are almost indistinguishable. If you have the right product, it will be easy for you to progress in "social circles," but only if you know the secret. This bundle will show you the way to master both aspects and help you build a successful online empire. Here's what you can find in this incredible bundle: How to - successful e-commerce: Find out what you should do to set up a business using dropshipping, Amazon FBA, and Shopify. Secret social media algorithms: Discover how each one of the three most prominent social media platforms (Instagram, Facebook, and YouTube) work. Advertising 101: Learn how to properly use social media to promote your business efficiently. Building a social circle: Find out which steps to take to make people like, comment, and share your product. Success has never been closer. Learn the secrets of the trade, discover how to start a unique e-commerce business, and how to market your product correctly. You know what to do! Scroll up, click on "Buy Now with 1-Click", and Get Your Copy Now!
Guide to Setting up an E-Commerce Website, SEO, and Digital Marketing Strategies 2022 • How to set up an e-Commerce website • Website configuration and management for Google search engine optimization (SEO) • Driving more traffic through social media and other digital marketing techniques • Measuring performance with Google Analytics • Running pay-per-click advertising campaigns • E-Commerce business models, including dropshipping and the sale of digital products. • Passive income ideas, such as affiliate marketing and Google AdSense • The elements of good web design Who is the Book for? This book is intended for small businesses, start-ups and individual entrepreneurs who want to manage their own online business effectively for Google search engine optimization, to familiarize themselves with common content management system (CMS) features, track their business metrics, and manage their digital marketing and pay-per-click campaigns. What Topics are Covered in this Book and Where Should I Start? The topics in this book involve managing your website on the client - that is from the administration dashboard of your content management system (CMS). It also offers advice for small changes you might want to make to the code files. You will learn to write the sort of content that generates shares and follows, how to work with influencers, grow your brand, retain your followers, write great captions and titles, integrate your social media accounts with your blog, understand the psychology that drives online engagement, and much more. In addition, you will learn about some of the more popular e-commerce business models, as well as social media marketing, managing pay-per-click (PPC) advertising campaigns with Google Ads and Facebook. We will take a look at social media marketing best practices, pros and cons for the most popular platforms: Instagram, TikTok, Facebook, Pinterest, LinkedIn, YouTube, Reddit, and Twitter. In terms of SEO, we will focus on optimizing for Google's search engine. We will also discuss how to set up and add products to an online shop and cover some common technical issues. You will often hear digital marketing specialists say that there is no proven method for online success. It is easy to get caught in a frenzy of trying every single marketing strategy out there, in the hope that it will catapult your business to instant success. What often happens is that you cannot see the results of your digital labour or anyone else's because you do not know enough about what's under the hood, or how to track your website's performance. As a result, you waste time and money. This is your business. Do not be ignorant. You will need to teach yourself about the digital landscape before launching any online business. I am not saying you need a diploma, but you should understand the fundamentals.
Are you confused about what kind of marketing strategy you should invest in? Do you also have a limited marketing budget and want to spend it wisely? If answers to the above questions are YES, I have found a really wise way to spend your limited marketing budget and, in return, gain a really impressive marketing method through social media. The use of social media platforms to interact with your audience in order to develop your brand, boost sales, and drive website traffic is known as social media marketing. Publishing excellent content, listening to and interacting with your followers, evaluating your outcomes, and executing social advertising are all part of this process. Over time, the idea of social media marketing has changed. The primary aim of utilizing social media platforms a few years ago was to increase website traffic. It has evolved into much more than simply a platform for content distribution. Social media marketing gives you access to tools and strategies that make it simple to reach out to a new audience. You may utilize material on Facebook and other social media sites to interact with prospective customers and warm them up. While it may be difficult to attract people's attention, interesting material can help you stand out. Rethink your perception of social media marketing as only about selling and advertising. To create long-term connections, successful businesses interact and engage with their social media consumers. In this book, you will learn about the following topics in detail: Basic Understanding of Ecommerce How to Build Your Own Ecommerce Business? What is Ecommerce Marketing? How can You Market Your Ecommerce Business through Facebook and Instagram? So, do not waste your time and get this book now!!!
Guide to Setting up an E-Commerce Website, SEO, and Digital Marketing Strategies 2021 - How to set up an e-Commerce website-Website configuration and management for Google search engine optimization (SEO) - Driving more traffic through social media and other digital marketing techniques - Measuring performance with Google Analytics -Running pay-per-click advertising campaigns - E-Commerce business models, including dropshipping and the sale of digital products. - Passive income ideas, such as affiliate marketing and Google AdSense - The elements of good web design Who is the Book for? This book is intended for small businesses, start-ups and individual entrepreneurs who want to manage their own online business effectively for Google search engine optimization, to familiarize themselves with common content management system (CMS) features, track their business metrics, and manage their digital marketing and pay-per-click campaigns What Topics are Covered in this Book and Where Should I Start? The topics in this book involve managing your website on the client - that is from the administration dashboard of your content management system (CMS). It also offers advice for small changes you might want to make to the code files. You will learn to write the sort of content that generates shares and follows, how to work with influencers, grow your brand, retain your followers, write great captions and titles, integrate your social media accounts with your blog, understand the psychology that drives online engagement, and much more.In addition, you will learn about some of the more popular e-commerce business models, as well as social media marketing, managing pay-per-click (PPC) advertising campaigns with Google Ads and Facebook. In terms of SEO, we will focus on optimizing for Google's search engine. We will also discuss how to set up and add products to an online shop and cover some common technical issues. You will often hear digital marketing specialists say that there is no proven method for online success. It is easy to get caught in a frenzy of trying every single marketing strategy out there, in the hope that it will catapult your business to instant success. What often happens is that you cannot see the results of your digital labor or anyone else's because you do not know enough about what's under the hood, or how to track your website's performance. As a result, you waste time and money. This is your business. Do not be ignorant. You will need to teach yourself about the digital landscape before launching any online business. I am not saying you need a diploma, but you should understand the fundamentals.
Have you always wanted to start an online business that didn't require you to store anything or handle any shipping yourself? Have you always wished that you could make money selling items on your own website, but didn't know how? If so, then dropshipping is exactly what you've been looking for. These days, a lot of emphasis is placed on the value of working from home and earning money through your computer. For many, online marketing and e-commerce is a powerful opportunity to step out of financial ruin and into a state of financial freedom, with the added benefit of time freedom as well. With the way the economy seems to be going, I suspect that one day everyone will have some form of involvement in e-commerce as a way to subsidize or supplement their income, if not replace their income altogether. This book will teach you how to sell a product from your own website that is shipped from halfway across the world without ever leaving your home. It will also show you how to leverage social media and incorporating affiliate marketing in your business to make big money. If you are interested in learning more about e-commerce business marketing, grab this book now and learn how you can take advantage of the boom in e-commerce business opportunities today!
Ecommerce is a rapidly developing field. It is a convenient way for customers to shop in the comfort of their home. It has various forms and services such as online shopping, mobile commerce, Internet marketing, transfer of funds electronically, etc. E-marketing has also become a significant form of marketing over the past decade as it has more reach in lesser cost. This book aims to elucidate the different forms and processes of Ecommerce and E-marketing. It will prove immensely beneficial to students interested in this field.
Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth. E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success. Written by an experienced e-commerce growth advisor and operator, E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.
Affiliate Marketing For Beginners If you were to ask a random user of the Internet what he or she thought Affiliate Marketing was; he or she would likely claim that it was a way of making money online as an intermediary. Here, people make a commission from a sale or a referral when a visitor to his or her site clicks on a link that directs him or her to a product or page online. However, as much as there is a lot of truth there, Affiliate Marketing does not only have to take place online. For example, affiliate marketing is also where a plumber gives a client a discount for referring him or her to a new client. It is the same concept. This kind of marketing happens a lot in the real world, but people do not trace or coordinate it as much as is the case with online marketing. Business owners can ask their customers how they came to know about them in an effort to learn about their client base, but they cannot get as much information as they would be using online tracking. The growing online market has made this type of marketing more popular and profitable. It has also made it easier to grow and expand whatever type of business an individual is in with the help of numerous professional marketers who will not necessarily appear on their payroll. Therefore, while its history started long before the invention of the Internet, the Internet has transformed it and made it widely available to the masses. You will start by learning all about the ins and outs of affiliate marketing and what you need to get your feet wet in the marketing world. You will then learn about the importance of choosing the right niche and how to find one that will provide you with a sustainable passive income stream for years to come. From there, you will learn the key steps to creating a website that will attract the right type of users as well as the importance of SEO and how to ensure that your new website shows up in as many different sets of search results as possible. Finally, you will learn just what it takes to create the type of quality content that ensures people keeping back for more month after month and year after year. Every effort was made to ensure it is full of as much useful information as possible, please enjoy! Dropshipping Shopify E-commerce The ultimate aim of every business is to maximize profits. In order to get the most out of the market, a business is expected to offer quality products and services to the consumers it serves. The secret for satisfying the utility of consumers is creating a deep connection with them to understand their interests and how you can enhance your business. Also, you must present your products/services in the market in a way that is appealing. This entails the use of various marketing concepts and aligning your strategies with the relevant trends in your industry. When it comes to earning an income online in 2021 and beyond, there is a need to understand how to drive traffic to your website in a cheap, efficient and consistent manner. It is indisputable that drop shipping has become the mainstay for a large section of e-commerce. It serves as your home base, starting point and customers’ destination for you. Your entire brand on e-commerce can rests on your drop shipping store. You will log into it every day to check the trends on the visits of all your important audiences to try and turn them into paying customers. It is important to learn how to maximize value for your store by marketing on social media. It is an effective way of reaching a wide audience easily considering that more than a third of the total global population is on social media. It is also a sure and efficient manner of turning the audience into loyal customers because it encourages engagement. The fact that social media allows for a two-way mode of communication makes it easy for consumers to converse with the brands they are interested in. Perhaps the best thing about social media promotion is that it provides a level playing field for small, medium and large enterprises. The same audience that a large business can access is the same that a start-up business can access. Notwithstanding, it doesn’t take up a huge budget to create a large number of social media fans in a short time. This forms the confidence that you can make it on social media even if you are a beginner. However, how well it works for your business depends on the efforts you put into it. If you have tried before and failed, you have probably not followed the best tactics there are to grow your brand on social media. Despite social media marketing being among the greatest phenomena in the digital era, some marketers are not able to achieve their social media marketing goals. It takes careful planning and the use of effective strategies to make the best use of social media and grow your brand.