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This textbook shows what makes the Internet new and different, the techniques that work and those which don't, and how the Internet is creating value for customers and profits for companies.
This practical question and answer guide provides all the information business people need to know about e-commerce. It explains what it's all about, which technology is used, how to create and market a successful Web site, and how to incorporate e-commerce into an overall business strategy.
The 2014 International Conference on E-Commerce, E-Business and E-Service (EEE 2014) was held on May 1-2, 2014, Hong Kong. This proceedings volume assembles papers from various professionals, leading researchers, engineers, scientists and students and presents innovative ideas and research results focused on the progress of E-Commerce, E-Business a
Review: "This book is a fantastic guide to online marketing, and the Internet in general. As a marketing practitioner, I've been finding my way own way through the online world for some time now but have always wondered if what I was doing was 'correct' and it would take me ages to find out what I needed to know through researching online articles, blogs, etc. I found this book to be fairly concise and focused. The references to other online articles that it includes are vast and can they be very absorbing. The best part about this is that it is written by someone that clearly has vast experience in the field and, unlike with some online articles, you get the feeling that what is advised is really 'best practice'. I'd recommend this book for anyone interested in digital marketing." Adam Butchart, Digital Marketing student Blurb: We love the Internet. We love digital and the connected world that we live in. We have spent the last six months gleaning every bit of knowledge, skill and opinion from the creative minds at Quirk. The result is a textbook borne out of more than 12 years of practical experience in the world of digital. For the reader, this translates into applicable insight into marketing in an ever-changing space. This book brings you: 22 Chapters Updated content throughout All new case studies $480 of vouchers* Used by brands, creative agencies and students across the world, Quirk's eMarketing textbook sets the standard for all things digital. "Since we published the last edition of the book, it has become increasingly obvious that the various elements of digital marketing work hand in hand, not just benefiting each other through coordination, but actually relying on each other for success." - Rob Stokes (Founder and Group CEO, Quirk) In order to reflect this change, we have restructured the book to mirror our four key agency disciplines: Think, Create, Engage and Optimise. This simplified way of thinking about the digital space makes it easier for students and professionals to benefit from the insights shared.
How to win in the world's largest retail market. China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences. The Smart Business Guide helps bridge this gap by providing a how-to approach to the China e-commerce ecosystem. E-commerce provides a powerful tool for brands to reach consumers and offers the predictability and statistical feedback that dramatically reduces the costs of a brand to enter the China market. A quick, punchy read, The Smart Business Guide is a useful book for consumer brands, retailers, and entrepreneurs. It covers critical areas such as: -- How any brand can be a pure-play e-commerce brand in China -- How Chinese consumers are different from U.S. consumers -- The main platforms and social media channels -- Case studies of success and failure in China -- How to deal with market entry challenges, trademark registration, and product approval -- How to compete and win in the most challenging--and most promising--retail market in the world
This book provides an understanding of e-commerce by deconstructing it into its main constituents and explaining how they fit together. The objective is to introduce some consistency to the often contradictory views about e-commerce, bringing together different academic and management theories and frameworks into a coherent whole. It is written with a European perspective with examples that are drawn from around the globe, consistent with the nature of e-commerce. Visit the companion website This textbook gives an overview of e-commerce, relevant issues and frameworks. It looks at the foundations on which e-commerce is built - the technology. Managers and students of management must have an understanding of the infrastructure and inextricable linkages between processes and technology in a 21st century business. It is no longer acceptable or good business practice for technology to be the sole responsibility of IT departments. The book then goes on to examine businesses that have been built on these technology foundations. It explains the concept of the business model, the `dot com′ phenomenon and frameworks that have emerged as a result. It also outlines the legal and ethical implications for an e-business. It outlines the academic debate about the impact of e-commerce on economics and management thinking. It concludes with a glance to the future, exploring the potential new wave of technology. This textbook will be essential for undergraduate and post graduate students. It is a user-friendly text with case studies, and learning objectives to guide the student and lecturers. A companion website will accompany the text including cases, student activities, PowerPoint slides, notes and articles in support of the book. It will also give lecturers direct access to the author. It will provide students with the skills to be able to converse knowledgeably with IT managers and be able to ask the right questions in order to make a decision about IT.
E-commerce. Some businesses have enjoyed tremendous success, while others that have been in it a while wonder why it’s not working as well as they had anticipated. Some businesses think they should be in it, but don’t know where to start. Others think all you need is a URL and a Web site and you’re in business. E-commerce encompasses all aspects of buying and selling online. That necessitates several Internet technologies, including enterprise resource planning, electronic-procurement and payment transaction processing, Web site design, EDI and XML, networking protocols, and security. E-commerce is where sales and marketing and IT meet. Each group needs to know something about the other’s side of the business to do business online successfully. E-Commerce For Dummies helps bridge the gap between technical and sales with: Explanations of both business strategy and technology A comprehensive overview of the diverse areas of e-commerce, including business-to-business (B2B) and business-to-consumer (B2C). Case studies that show real-world examples of what strategies are succeeding and what strategies are failing The authors include Greg Holden, the e-Marketplace columnist for CNET and bestselling author of Starting an Online Business For Dummies, and two prominent analysts from the e-commerce division of IDC, one of the premier technology and business forecasting companies in the world. They provide guidance to help businesses just entering the e-commerce and companies that want to boost their e-commerce sales, including information on: Marketing and competing in Cyberspace Planning your storefront Processing and fulfilling online transactions Dealing with the back office, including managing the supply chain and setting up distribution and fulfillment systems With online sales increasing at a phenomenal rate, established “brick and mortar” firms as well as entrepreneurs are realizing that e-commerce represents a tremendous opportunity. E-Commerce For Dummies helps businesses seize that opportunity and get down to business—online business—fast.
A Quick Read Into The World of E-commerce This book has lots of actionable information on how to make money online with ecommerce. The world is increasingly becoming tech driven. Think about it; you (or someone you know) have probably purchased something online. By so doing, you are probably among the over 40% of internet users (over 1 billion people) who have purchased something online via mobile, desktop, tablet or other devices. If you think about it from a business perspective, this means there is a huge potential to make money if you are a seller (1 billion potential customers!) and. But how can you go about it? How can you get a share of the over a share of over US$1.2 trillion that's transacted online every single year? Well, this book will show you exactly how to go about it. Whether you want to set up a C2C (customer to customer) business, a B2C (business to customer) business, or a B2B (business to business) business, it is important to build a solid understanding of the concept of ecommerce so that you start off with a strong understanding of the ins and outs of ecommerce. This book will show you everything you need to know about ecommerce to ensure you know what works, what doesn't and how to be the best at what you do. Here Is A Preview Of What You'll Learn... Understanding E-commerce How To Get Started Decide What To Sell Prepare A Business Plan Things You Must Look Out For When Starting E-commerce Business Working Through The Red Tape Creating Your Site List Your Products Where The Rubber Meets The Road: Marketing Your E-commerce Store How Do You Build An E-commerce Business Where You Sell Your Own Product With Zero Money? Much, much more! Download your copy today and begin your Journey To Financial Freedom! Tags: Money, business, passive income, financial Freedom, elon musk, Tony robbins, internet, making money online, online business, Growth, Entrepreneur book, Entrepreneur mindset
Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.