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This handbook provides an authoritative and truly comprehensive overview both of the diverse applications of information and communication technologies (ICTs) within the travel and tourism industry and of e-tourism as a field of scientific inquiry that has grown and matured beyond recognition. Leading experts from around the world describe cutting-edge ideas and developments, present key concepts and theories, and discuss the full range of research methods. The coverage accordingly encompasses everything from big data and analytics to psychology, user behavior, online marketing, supply chain and operations management, smart business networks, policy and regulatory issues – and much, much more. The goal is to provide an outstanding reference that summarizes and synthesizes current knowledge and establishes the theoretical and methodological foundations for further study of the role of ICTs in travel and tourism. The handbook will meet the needs of researchers and students in various disciplines as well as industry professionals. As with all volumes in Springer’s Major Reference Works program, readers will benefit from access to a continually updated online version.
A new, thoroughly updated 12th edition of Bradt's Madagascar, the leading and most comprehensive guide to this unique island nation, written by Hilary Bradt, who first visited in 1976 and has returned roughly 35 times, and Daniel Austin, who has visited 12 times and continues to travel there annually. Bradt's Madagascar is by far the most thorough guide to the country in English and is written and updated by established experts whose unparalleled knowledge of Madagascar combines with contributions from over 50 experts in a book which has been the most authoritative guide to the country for three decades. It covers national parks and protected areas and includes itineraries to suit all interests and budgets, plus details of around 1,000 hotels and restaurants. Madagascar is like nowhere else on earth. It is fascinating not only zoologically and botanically, but culturally, linguistically, historically and geologically. This vast island is the fourth largest in the world and also the oldest. This is part of the reason why it has evolved into an incredible hotspot for biodiversity, with a truly unique flora and fauna that is more than 80% endemic to the island, and with new species being described virtually on a daily basis. Madagascar is also the only place where you can see wild lemurs. Almost a quarter of the world's 450-or-so primates exist only here. With Bradt's Madagascar you can visit tropical rainforest and seek out its incredible flora and fauna; explore the otherworldly eroded limestone spires, most famously at Tsingy de Bemaraha National Park - Madagascar's most striking landscape; discover the beach-fringed islands around Nosy Be with their fabulous scuba diving, snorkelling, kayaking, whale-watching and fishing opportunities; and make the most of a host of adventuring and sporting possibilities, including surfing, windsurfing, kitesurfing, rock climbing, tree climbing, caving, river trips, mountain biking, distance running, quad biking, trekking and hiking. Also covered are the UNESCO World Heritage Site of Ambohimanga; the renowned Avenue des Baobabs, one of the country's most photographed scenes, and information on the best birdwatching spots: Madagascar has almost 300 avian species, with a high proportion of endemics, including five whole endemic families.
A guide to traveling in Madagascar that includes information on the country's customs, ceremonies, festivals, holidays, activities, parks, landmarks, language, transportation, and more.
Fashion and tourism have common structures and similarities on many fronts. Both phenomena and their operations have been through their ‘mass’ cycles, currently seeking alternative ways of expression and development. Both industries are also important business sectors globally.
This thoroughly updated edition of Bradt's guide to Switzerland offers a unique perspective on getting the most from this mountainous country travelling only by public transport - a timely release with the Gotthard Base Tunnel transforming north-south train services. Switzerland boasts the world's finest public transport network, and the Swiss Travel System is a revelation. The comfort, efficiency and frequency of train, bus, boat and cable car services explain why so many Swiss don't own cars. Visitors cannot reach many of the finest Swiss sights by road, and there are over a dozen car-free resorts for experiencing the peace and clean air of the mountains. For walkers and cyclists, there are superbly managed networks of paths - almost 64,000 kilometres of footpaths and many surprisingly unhilly cycle paths beside lakes and rivers. Bradt's Switzerland is unique. No other guide book is devoted to Swiss public transport, which is the easiest, most enjoyable and responsible way to travel. The guide offers depth and breadth of coverage, encompassing culture, architecture, landscapes, walking and cycling, and fascinating facts for railway enthusiasts! There's a host of tips for reducing costs in a country known for being expensive, while a new section on food and wine includes a list of top restaurants. Switzerland has some of the world's most beautiful landscapes; though mountains and lakes cover most of the country's regions, each offers something quite different - and the four official languages add colour and variety. Switzerland's cities are among the world's most beautiful - and safest. Its capital, Bern, is a World Heritage Site with 6 kilometres of covered arcades, where even jaded shoppers will be enthralled by hundreds of independent shops. Luzern's lakeside setting is unrivalled, with mountains in every direction and the floodlit city walls providing a breath-taking backdrop to the historic centre. Lausanne and Geneva overlook Lac Léman, and Basel is enhanced by a broad sweep of the Rhine. With Bradt's Switzerland: a guide to exploring the country by public transport, you can enjoy all the qualities that help ensure Switzerland and its cities are consistently ranked as the most liveable in the world.
This book explores the ways in which information and communication technologies (ICTs) offer a powerful tool for the development of smart tourism. Numerous examples are presented from across the entire spectrum of cultural and heritage tourism, including art, innovations in museum interpretation and collections management, cross-cultural visions, gastronomy, film tourism, dark tourism, sports tourism, and wine tourism. Emphasis is placed on the importance of the smart destinations concept and a knowledge economy driven by innovation, creativity, and entrepreneurship. New modes of tourism management are described, and tourism products, services, and strategies for the stimulation of economic innovation and promotion of knowledge transfer are outlined. The potential of diverse emerging ICTs in this context is clearly explained, covering location-based services, internet of things, smart cities, mobile services, gamification, digital collections and the virtual visitor, social media, social networking, and augmented reality. The book is edited in collaboration with the International Association of Cultural and Digital Tourism (IACuDiT) and includes the proceedings of the Third International Conference on Cultural and Digital Tourism.
Find out how TripAdvisor revolutionised tourism in just 50 minutes! TripAdvisor has become one of the world’s most popular websites, with millions of travellers visiting it every month to leave reviews, hunt for cheap deals on flights and accommodation, or simply to check whether or not the restaurant down the street has a high enough rating to be worth a visit! Despite recent accusations of unfair business practices and a lack of transparency, the website remains one of the most lucrative companies in the tourism industry. In this concise and accessible guide, you will find out how TripAdvisor hit upon the winning formula for online success, and discover how its competitors in the tourism sector are fighting back. In 50 minutes you will: • Learn about TripAdvisor’s history, from its launch in 2000 right up to the present day • Understand the site’s innovative business model • Discover the ways TripAdvisor’s success has impacted the travel and tourism industry ABOUT 50MINUTES.COM | BUSINESS STORIES The Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.
The acquisition and management of information is central to the operation and marketing of many service-providing firms and other organizations. Their varied knowledge requirements influence approaches to organizational structure, relationships to other organizations, the location of operations, and entry into new markets. In this book, an international and interdisciplinary team of leading scholars examines the attributes of knowledge acquisition and diffusion within and across service-providing organizations. Using a variety of case examples, they pay particular attention to the processes of internationalization and the ways in which service-providing organizations affect regional economic development.
The ambition of this book is to propose a grid of reading able to illuminate the current HR transformations experienced by the big historical international companies of the sector of the tourism, carried away by what is known as the "3rd tourist revolution ". The latter is characterized by the combination of three main phenomena: internationalization, digitalization and hyper-personalization that refound the employment relationship between employers, unions and employees. Internationalization requires a renewal of business models heckled by the low-cost strategies of new operators provoking social reactions to the extent of perceived psychological disruptions, to question the validity of these same strategies. Digitization has opened the way to the disintermediation at the origin of the evolution of the trades front and back office. Finally, hyper-personalization and adaptation to new client behaviors justify the hegemony of soft skills for a redefined hospitality. In the end, the employee must constantly deal with often paradoxical injunctions (example: standardization of service protocols versus empowerment). A focus will be made on two specific branches: hotels and air transport which will each be part of a part. The topic will be illustrated by case studies and testimonials. The two coordinators of the book will draw on the contributions of researchers who collaborate with them in the framework of an international research program they pilot.