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Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. Analysis includes trends, globalization, technologies, finances, Internet and online strategies, wireless advertising, social networks, branding, public relations, agencies, developments in India and China, paid product placement, TV advertising trends and more. This carefully researched book covers such areas as advertising agencies, marketing consultants, online advertising, branding strategies and global markets. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. We include statistical tables, a glossary and indexes. The corporate section includes our proprietary, in-depth profiles of the 400 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.
Market research guide to the advertising and branding industry-a tool for strategic planning, competitive intelligence, employment searches or financial research.
Vital to businesses of all types, advertising, marketing and branding are covered in-depth in this important volume, from mass media to direct mail, from online advertising to branding and public relations. Analysis of trends, globalization, technologies, finances. Profiles of the 350 leading companies.
This reference book is a complete guide to the trends and leading companies in the engineering, research, design, innovation and development business fields, covering those firms that are dominant in engineering-based design and development, as well as leaders in technology-based research and development. In this carefully researched volume, you'll get all of the data you need on the Engineering & Research Industry, including: market analysis, complete industry basics, trends, patents, intellectual property, funding, research and development (R&D) data, growth companies, investments, emerging technologies, CAD, CAE, CAM and more. The book also contains major statistical tables. In addition, you'll get expertly written profiles of 500 top global Engineering and Research firms--the largest, most successful corporations in all facets of Engineering and Research, all cross-indexed by location, size and type of business. These corporate profiles include contact names, addresses, Internet addresses, growth plans, finances, research, marketing, technology, acquisitions and more. This book will put the entire Engineering and Research industry in your hands. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.
This carefully researched book covers exciting trends in consulting, in such fields as marketing consulting, information technology, management consulting, logistics, supply chain, change management, health care and employee benefits consulting, human resources consulting and more. The book includes complete details on the prestigious management consulting sector, plus our analysis of the information technology consulting business, the needs of IT managers and the fact that manufacturing firms are moving into consulting in a big way. This reference tool includes statistical tables and thorough market discussions, as well as our highly respected trends analysis. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. The corporate section includes our proprietary, in-depth profiles of over 250 leading companies in all facets of consulting, both public and private, U.S. and international. Here you'll find complete profiles of companies that are making news today--the largest, most successful corporations in the consulting business. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.
Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. Youll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of 334 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.
A complete guide to trends and leading companies in the Engineering and Research business fields. Covers design, patents, development and technologies.