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With special reference to India.
Tourism Today Has Acquired Wide Social And Economic Dimensions. Due To Fast And Instant Communication, The World Has Turned Into A Global Village. Tourism Today Has Been Acknowledged As An Industry And Both Government And The Private Sector Have Planned Tourism As An Essential Component Of Their Economics. For Further Development Tourism Needs Planning, Investment And Scientific Study Of The Subject And Hence More And More Educational Institutions Are Offering Tourism As A Subject, In Their Educational Curriculum. Since Time Immemorial India Has Been A Great Source Of Attraction To The World, But Tourism Industry Has Not Developed So Far To Its Full Potential.To Achieve Full Potential Indian Tourism Needs Shrewd Planning, Study Of Marketing Processes. It Also Badly Needs Active And Sincere Involvement Of Private Sector.Due To Paucity Of Tourist Literature And Research In India Today, Western Concepts Have Been Applied Here, Especially From The United States Of America.The Book Will Impart An Interesting Study Of Tourism And Will Be Immensely Useful For All Tourist Departments In India And Abroad.
Study with reference to India.
The book insights into the various issues, aspects, potentials, prospects and challenges of tourism and hospitality sector in India in the age of technological transformation and innovations. It highlights the various cutting edge emerging concepts, practices, policies, marketing strategies of tourism, hospitality and aviation industry in India.The book explores new innovations and key practices in the Indian tourism and hospitality industry. It creates a knowledge base for the students, academicians, researchers and industry practitioners by analyzing the real research gaps and latest developments, trends, and research in the Indian tourism sector. The book also discusses recent initiatives taken bythe Government of India to boost this particular sector.The book covers a very important part of syllabus of higher education programs in tourism like MBA (Travel Tourism), MTTM, MTM (IGNOU), MTA, BTS, BTA.
Healthcare and medical services have seen rapid development in various areas of the world, including Asia and Eastern Europe. These territories are now becoming a medical hub for many surrounding countries. Medical tourism is the practice of traveling to international regions for treatment that isn’t available locally. This subject has gained significant attention throughout the tourism industry, as researchers and professionals are searching for specific advancements of medical care and hospital development in numerous countries. Growth of the Medical Tourism Industry and Its Impact on Society: Emerging Research and Opportunities is a collection of innovative research on the methods and advancement of medical travel for treatment in various global regions and provides insights for the growth prospects of the medical tourism business. While highlighting topics including destination branding, community impact, and hospital management, this book is ideally designed for medical executives, hospital directors, researchers, policymakers, academicians, practitioners, scholars, and students seeking current research on tourism practices within the medical field.
Contributed articles with special reference to Indian tourism sector.
India has been in transition for the last two decades, moving from a mixed economy toward a market economy model, and the Indian hospitality industry is metamorphosing into a mature industry. It is time that the story of the Indian hospitality industry is told. The Indian Hospitality Industry: Dynamics and Future Trends tells that story, one defined by the industry’s push for growth in revenues and the struggle to match the revenue growth with profitability. The volume includes a selection of insightful chapters that offer research into the multiple dimensions of the Indian hospitality industry. The book covers many segments of the hospitality sector, including hotels, events and catering businesses, and restaurants and coffee shops, both domestic and small mom-and-pop businesses as well as international chains. The opening chapters set the tone for providing an overarching perspective on the status of the industry in terms of the macroeconomic variables and how they may have impacted the health of hospitality businesses in India. The book then goes on to explore a wide variety of issues. The editors and chapter authors are either practitioners themselves or researchers, looking at both domestic and international hospitality business in India and a wide variety of economic factors. The information divulged here will be important for stakeholders, which includes domestic and international hospitality professionals, business leaders, investors, and those in governmental positions, especially in the tourism ministry. The volume informs on the issues and challenges that that the hospitality industry in India is up against. The book looks at the dilemma of a industry that responded to the demand growth promise by ramping up supply, only to find that the investments made were received by an actual growth that was way shy of forecasts and left investors with unexpected losses on their profit & loss statements and bloodied balance sheets.